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Voltar para Estratégia de vendas

Comentários e feedback de alunos de Estratégia de vendas da instituição Fundação Instituto de Administração

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30 avaliações

Sobre o curso

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process....

Melhores avaliações

AS
16 de Mai de 2021

Well, this course is perfectly designed for the extraordinary salespeople, who want to be the BEST.\n\nI am really glad to have this sort of knowledge.\n\nSUPERB

GM
14 de Mai de 2018

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

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26 — 29 de 29 Avaliações para o Estratégia de vendas

por Mohamed H

7 de Mar de 2018

Good and useful

por Deleted A

7 de Mai de 2020

quite good

por Shashi B S

12 de Jan de 2021

not liking the course content , pls cancel my subscription

por balint s

17 de Nov de 2020

very weak