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Voltar para Estratégia de vendas

Comentários e feedback de alunos de Estratégia de vendas da instituição Fundação Instituto de Administração

56 classificações
15 avaliações

Sobre o curso

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process....

Melhores avaliações


Oct 09, 2018

great contents and excellent presenter. He is clearly providing the information in a easy way


Sep 20, 2019

Excellent reading & tools to develop an informed decision-making skill.

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1 — 15 de {totalReviews} Avaliações para o Estratégia de vendas

por Abuzar A

Mar 15, 2018

I will highly recommend this course for all those who want to understand the business competetitive envirnement, and about the market. Competetive intelligence discssed provide great in-depth knowledge about understanding how to get competetive advantage over the competitor and how to ramain relevant in the market by constantly monitoring the market.

por Gabriel T T M

May 15, 2018

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

por Ahmed A S

Oct 09, 2018

great contents and excellent presenter. He is clearly providing the information in a easy way

por Thiago B

Dec 19, 2019

Great course, excellent professor! I really enjoyed the content and how it was organized.

por Jose L B P

Sep 20, 2019

Excellent reading & tools to develop an informed decision-making skill.

por Martina D P

Sep 20, 2018

Finally some practical tools to use in sales strategies! Loved it.

por xjllyl

Nov 28, 2019

The course is fantastic and my business is growing effectively

por Evgeny C

Apr 16, 2018

Really nice and well structured course

por Denise H

Nov 16, 2019

excellent and useful.

por Eduardo R

Mar 12, 2019

Great course!

por Manish J

Oct 26, 2018

good learning

por Hugo C M

Mar 28, 2018


por bhuwan c j

May 20, 2019


por Sambit M

Nov 14, 2019

Your case study was really good and course description was fair enough, but frankly I am looking towards more example oriented course module, it helps to co relate life like scenario and can understand whats you do at office and how you can fit those with the course module.

por Mohamed H

Mar 07, 2018

Good and useful