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Voltar para Sales & Marketing Alignment

Comentários e feedback de alunos de Sales & Marketing Alignment da instituição Fundação Instituto de Administração

64 classificações

Sobre o curso

Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered by most academics and practitioners as the biggest challenge that sales professionals have to face. As we discussed in Course 1 – Effective Sales, strategy, and sales must be integrated to support a high potential for value creation through the sales functions. We also mentioned that strategy and sales integration can be supported by marketing functions. The discussions then went through sales strategy supported by intelligence analysis (Course 2), sales models and frameworks to support sales planning (Course 3). By the consequence, at this point of this specialization, you are in a good position to go further in the sales planning and management functions. And this is the moment to tackle one of the biggest challenges that most sales professionals must address with diligence – Sales & Marketing Alignment. The primary learning outcome of this course is to prepare you to apply concepts to support this alignment, with prescriptions and recommendations that contribute to improving the alignment. The improvement in the knowledge, competencies, and skills regarding sales & marketing alignment will contribute to increasing the potential for value creation from a strategic sales planning approach....

Melhores avaliações


28 de jun de 2020

One of the best course on Sales and Marketing on coursera. The best part is the peer assignment which will help you in knowing different perspectives from candidates across the world.


10 de mai de 2020

i really enjoyed this course because the content of this course was very much relevant and same as real time situations we face or feel as being into sales profile.

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1 — 19 de 19 Avaliações para o Sales & Marketing Alignment

por Christina H

27 de nov de 2020

por Tejaswini T

3 de jul de 2020

por Joy P S

24 de jul de 2020

por Filippo M

30 de abr de 2021


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31 de jul de 2018

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13 de jul de 2022

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19 de ago de 2020

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17 de jun de 2021

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5 de mai de 2020

por Ritesh K

21 de mar de 2019