Informações sobre o curso: Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
Ministrado por: Kimberley Barker, MLIS, Manager for Technology Education & Computing
Claude Moore Health Sciences Library
| Nível | Beginner |
| Compromisso | 3-5 horas/semana |
| Idioma | English, Legendas: Persian |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
- Reading: MOOC Learning Objectives
- Discussion Prompt: Introduce Yourself
- Reading: Tweet me!
- Reading: My participation in the course
- Reading: An Overview of the History of Personal Branding
- Reading: "Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"
- Vídeo: How Personal Should Your Brand Be?
- Reading: Does the whole idea of self-promotion feel wrong?
- Discussion Prompt: What is your perception of Personal Branding now?
- Vídeo: Why the Myers-Briggs (and similar) assessment
- Reading: Assignment: Discovering your Myers-Briggs Personality Type
- Discussion Prompt: Assignment: Report your Meyers-Briggs type
- Discussion Prompt: Assignment: Identify those 3 little words
- Vídeo: The Importance of Authenticity
- Vídeo: Brand Authenticity & Your Photo
- Reading: Tips for Looking Your Best in Photos
- Vídeo: Revisiting your Three Words & Other Infrastructure
- Vídeo: Your Mission Statement
- Reading: Background Reading on Mission Statements
- Discussion Prompt: Assignment: Share your mission statement!
- Vídeo: Choosing your Board of Directors
- Reading: How to Choose the Members of Your Board of Directors
- Reading: A Look at Social Media Platforms
- Vídeo: A Bit About Twitter
- Vídeo: Twitter Walk-Through
- Reading: Mashable's Twitter Guidebook
- Vídeo: Choosing free vs. paid digital real estate
- Vídeo: To Automate or Not to Automate!
- Reading: The Reputation Economy: Managing Your Online Identity in the Age of Google
- Vídeo: How to Create an Alert in a Search Engine
- Vídeo: A Bit About Mistakes
- Reading: Reply All podcast episodes
- Vídeo: The Highlights of Digital Privacy- and love for Brooks Hall
- Reading: Creating Strong Passwords
- Reading: Assignment: Impress us!
- Discussion Prompt: What was the most valuable exercise?
- Discussion Prompt: What assignment was the least helpful?
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Good introductory course, with some very interesting concepts described herein.
The information presented is definitely helpful for a social media newbie. I've never wanted to be on any social media site, and feel that my life has been complete without the hassle of social media. However, I'm now forced to think seriously about how an internet presence will help me as I enter the next phase (retirement) of my life. The lectures were fun, but on the mark. The readings were pertinent, though some were frightening for a person already skeptical about "getting my name out there."
This was a very good course. It gave some really good insight on personal branding and provided useful tools for anyone who has never thought of themselves as a brand.
Nice Little course that can help individuals establishing there personal business profile.
Recommended for all freelancers.