Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
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Introduction to Personal Branding
Universidade da VirgíniaInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 7 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Catalão, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol, Persa
Habilidades que você terá
- Personal Branding
- Social Media
- Management
- Brand Management
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 7 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Catalão, Português (Brasil), Vietnamita, Alemão, Russo, Inglês, Espanhol, Persa
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
1 hora para concluir
Introduction
Hello and welcome!
1 hora para concluir
1 vídeo (Total 3 mín.), 2 leituras
1 hora para concluir
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
1 hora para concluir
3 vídeos (Total 17 mín.), 4 leituras
1 hora para concluir
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
1 hora para concluir
6 vídeos (Total 32 mín.), 3 leituras
1 hora para concluir
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
1 hora para concluir
4 vídeos (Total 25 mín.), 2 leituras
13 minutos para concluir
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
13 minutos para concluir
2 vídeos (Total 13 mín.)
Avaliações
- 5 stars63,91%
- 4 stars23,60%
- 3 stars7,81%
- 2 stars2,49%
- 1 star2,17%
Principais avaliações do INTRODUCTION TO PERSONAL BRANDING
por AJ20 de mar de 2021
This course gives a positive vibe to Personal branding and makes it look less self-centered. I now understand the importance of having a digital presence and how I should use it to my advantage.
por MN26 de abr de 2020
I think everyone should take this course! It considered all of the major aspects of an online presence. I feel empowered to expand my Personal Brand online. Thank you and keep up the good work!
por SS10 de mai de 2020
Hi Coursera team, Thank you for offering such a unique topic. Thanks a lot to Kimberly R. She is just amazing person with lots of information and her course delivery is fantastic. God bless you.
por CC16 de fev de 2020
This course provided a very useful framework and etiquette for the use of social media and how to present oneself in these forums. The content and examples were helpful. Thank you, Kimberley!
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