Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
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Introduction to Personal Branding
Universidade da VirgíniaInformações sobre o curso
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Resultados de carreira do aprendiz
53%
comecei uma nova carreira após concluir estes cursos
47%
consegui um benefício significativo de carreira com este curso
10%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 5 horas para completar
Inglês
Legendas: Inglês, Português (Brasil), Persa
Habilidades que você terá
Personal BrandingSocial MediaManagementBrand Management
Resultados de carreira do aprendiz
53%
comecei uma nova carreira após concluir estes cursos
47%
consegui um benefício significativo de carreira com este curso
10%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 5 horas para completar
Inglês
Legendas: Inglês, Português (Brasil), Persa
oferecido por
Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - O que você aprenderá com este curso
28 minutos para concluir
Introduction
Hello and welcome!
28 minutos para concluir
1 vídeo (Total 3 mín.), 2 leituras
1 vídeos
Introduction3min
2 leituras
MOOC Learning Objectives10min
Tweet me!10min
1 hora para concluir
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
1 hora para concluir
3 vídeos (Total 17 mín.), 4 leituras, 1 teste
3 videos
How Personal Should Your Brand Be?4min
Why the Myers-Briggs (and similar) assessment6min
4 leituras
An Overview of the History of Personal Branding + Additional Readings10min
Personal Branding and Leadership10min
Does the whole idea of self-promotion feel wrong?10min
Assignment: Discovering your Myers-Briggs Personality Type10min
1 exercício prático
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12min
1 hora para concluir
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
1 hora para concluir
6 vídeos (Total 32 mín.), 3 leituras
6 videos
The Importance of Authenticity5min
Brand Authenticity & Your Photo6min
Revisiting your Three Words & Other Infrastructure6min
Your Mission Statement4min
Choosing your Board of Directors5min
3 leituras
Tips for Looking Your Best in Photos10min
Background Reading on Mission Statements10min
How to Choose the Members of Your Board of Directors10min
1 hora para concluir
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
1 hora para concluir
4 vídeos (Total 25 mín.), 2 leituras
4 videos
A Bit About Twitter5min
Twitter Walk-Through8min
Choosing free vs. paid digital real estate5min
2 leituras
A Look at Social Media Platforms10min
Mashable's Twitter Guidebook10min
13 minutos para concluir
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
13 minutos para concluir
2 vídeos (Total 13 mín.)
2 videos
To Automate or Not to Automate!7min
Avaliações
Principais avaliações do INTRODUCTION TO PERSONAL BRANDING
por PP11 de Jun de 2020
It is a really helpful course to learn about personal branding which an important aspect in our modern world. I highly recommend this course. And the tutor Kimberly is awesome and teaches really well.
por MM10 de Set de 2018
An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!
por MH20 de Abr de 2020
Thank you, mam, for such a wonderful lecture. I will be trying to follow all of the advice. By the way in the lecture, I am trying to copy your communication style. And it's an amazing time for me.
por CH12 de Abr de 2020
Course material was very helpful and beneficial. The instructor brings enthusiasm to the course and transmits the message very smoothly. I learnt a lot from this course! Thank you for everything.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.
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