Scaling Operations: Linking Strategy and Execution
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Scaling Operations: Linking Strategy and Execution
Northwestern University
Informações sobre o curso
4.6
67 classificações
Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy, but also allows you to create new opportunities in the market place.
Scaling operations: Linking strategy and execution is a five-week course dedicated to making strategic decisions that are grounded in operational reality. Together, we will study how to build and evaluate the “operating system” of the firm to maximize value. This involves tailoring the firm’s operational competencies, assets, and processes to a specific business strategy.
Each week, we’ll explore case studies, engage in discussions and examine realistic data. Thanks to our data-driven approach, you’ll be able to implement your learning directly into practice. At the end of this course, you’ll be ready to build an effective, actionable plan to scale your department or organization.
Programa - O que você aprenderá com este curso
Week
1The VCAP Framework
We start by explaining the concepts of operating systems and operations strategy. Then we introduce the main "VCAP" framework, which connects the key components of operations strategy and identifies three main views to analyze it. The module also describes the key decisions related to operations strategy. Several examples illustrate the impact of operations strategy and the importance of tailoring to increase value and alignment.
4 vídeos (Total de 22 min), 6 leituras, 2 testes
4 videos
1.2 Scalability3min
1.3 Operations Strategy7min
1.4 Adopting a Resource, Process, and Capability View7min
6 leituras
Syllabus10min
Grading and Logistics10min
Meet Your Professors10min
Recommended Textbook10min
Lecture Slides10min
Glossary10min
1 exercício prático
The VCAP Framework8min
Week
2Value Creation and Operations: The Investor View
We start by reviewing the main idea of using operations to create value (and the VCAP framework). We briefly discuss the key questions and introduce the main firm we are going to use (the Mafia restaurant chain). We discuss the key idea of measuring financial return (EVA and ROIC). Then we introduce the main tool, the ROIC tree. We apply the ROIC tree to the firm and discuss the steps: constructing the tree, identifying metrics, assessing impact (sensitivity analysis), building a growth plan and communicating the narrative.
4 vídeos (Total de 25 min), 3 leituras, 2 testes
4 videos
2.2 Quantifying Value5min
2.3 Linking ROIC to Operations with a ROIC Tree10min
2.4 Planning Scalable Growth in the ROIC Tree and Summary5min
3 leituras
Quiz 2 Image Prompt10min
Lecture Slides10min
Glossary10min
1 exercício prático
Value Creation and Operations: The Investor View8min
Week
3Capabilities and Competition: Defensibility and Trade-offs
Module 1 introduced the capability view of operations as the natural link between competitive strategy and operations. In this module we will investigate this link in greater depth and use the capability view to assess the competitive risk the firm faces. A good operations strategy clearly stipulates which capabilities are critical and which are of secondary importance. One can't have it all: operational capabilities exhibit trade-offs and superior performance requires making choices. But where do these trade-offs come from and how can operations shape them to our competitive advantage? That is the subject of this module. We will outline the main challenge; develop the framework, and the use a simple case to illustrate it.
4 vídeos (Total de 24 min), 3 leituras, 2 testes
4 videos
3.2 The Concept of Tradeoff Curves3min
3.3 Tradeoff Curves to Analyze Competitive Threat9min
3.4 Example: Sugar and Spice7min
3 leituras
Sugar & Spice Desserts10min
Lecture Slides10min
Glossary10min
1 exercício prático
Quiz 36min
Week
4Process Strategy: Strategic Sourcing
In the previous modules, we introduced the VCAP framework for operations strategy and studied value and capabilities. We learned how to invest assets in the face of uncertain demand. Now we turn our attention to structuring operational processes. In this module, we will analyze two essential components of operations strategy: the questions of who should perform an activity or process in the value chain, and how we should manage the supply relationship.
4 vídeos (Total de 17 min), 2 leituras, 2 testes
4 videos
4.2 Forecasting and Modeling Uncertainty3min
4.3 Tools to Incorporate Uncertainty into Capacity Analysis4min
4.4 Optimal Capacity Sizing5min
2 leituras
Lecture Slides10min
Glossary10min
1 exercício prático
Quiz 410min
4.6
Melhores avaliações
por KS•Apr 27th 2017
Thanks to prof. Gad and prof. Jan for a piece of practical view. I will be happy to keep in touch if you don't mind. Also, please inform me if you've got next course. thanks, Kirill ks@mashtabator.ru
por AY•Jun 2nd 2018
It was a great course and would be beneficial to the the people who has basic idea on operations and have some work experience in the industry
Instrutores
Gad Allon
Professor of Managerial Economics and Decision Sciences
Jan A. Van Mieghem
Harold L. Stuart Professor of Managerial Economics; Professor of Operations ManagementSobre Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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