Informações sobre o curso
4.2
55 ratings
19 reviews
This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English....
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Intermediate Level

Nível intermediário

Clock

Sugerido: 5 weeks of study, 5 hours/week

Aprox. 15 horas restantes
Comment Dots

English

Legendas: English
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Intermediate Level

Nível intermediário

Clock

Sugerido: 5 weeks of study, 5 hours/week

Aprox. 15 horas restantes
Comment Dots

English

Legendas: English

Programa - O que você aprenderá com este curso

1

Seção
Clock
3 horas para concluir

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies....
Reading
13 vídeos (Total de 97 min), 3 leituras, 1 teste
Video13 videos
What do we need to learn about Digital Transformation?7min
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7min
The Revolution9min
Hype and adoption - Part I9min
Hype and adoption - Part II8min
Digital Master7min
Embrace the present and build the future6min
Leading for innovation9min
Knowing and loving your customer8min
The human factor4min
How to get business and IT right?12min
What did we learn about Digital Transformation?3min
Reading3 leituras
What is digital transformation?30min
GERMAN: 2017 Study on Digital Transformation in Germany10min
Keeping Score: Why digital transformation matters?10min
Quiz1 exercício prático
Test your knowledge about Digital Transformation20min

2

Seção
Clock
3 horas para concluir

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments. ...
Reading
11 vídeos (Total de 69 min), 8 leituras, 1 teste
Video11 videos
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7min
What is the difference between AR and VR? And why do I care?6min
What do you need to experience and enjoy VR or AR content?6min
Content rules all around! In 360 degrees, content rules even more5min
Show me the money. Billions in the AR and VR markets3min
What does NASA, Ikea, BMW, and others do with AR and VR?8min
How to go shopping in a virtual world? The retail industry experience8min
My own virtual experience1min
Succeeding in Marketing and Advertising with VR and AR12min
What did we learn about virtual, mixed and augmented reality?3min
Reading8 leituras
VR, AR, MR and What Does Immersion Actually Mean?15min
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5min
How VR And AR Can Enhance The Retail Experience10min
A preview of the first wave of AR apps coming to iPhones10min
How to Create a Content Marketing Strategy for Virtual Reality10min
The Next-Generation of Virtual Reality for Brands and Marketing10min
Augmented Reality: Marketing's Trillion-Dollar Opportunity10min
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10min
Quiz1 exercício prático
Test your knowledge about virtual, mixed and augmented reality28min

3

Seção
Clock
4 horas para concluir

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation....
Reading
9 vídeos (Total de 77 min), 10 leituras, 1 teste
Video9 videos
What is Internet of Things?11min
Market trends and key companies and technologies5min
The monetary and competitive opportunity of “The Internet of Things”11min
How real companies embrace IoT9min
A world of possibilities: IoT Communities for you2min
The customer journey with IoT16min
Blueprint Journey IoT14min
What did we learn about IoT?1min
Reading10 leituras
2017 Internet Of Things (IoT) Intelligence Update10min
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2min
How The Internet of Things Will Impact Customer Service10min
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10min
How The Internet Of Things Is Changing Online Marketing10min
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7min
Case study: manufacturing15min
The Tesla IoT Car20min
Why IoT and Why Now?10min
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10min
Quiz1 exercício prático
Test your knowledge about IoT36min

4

Seção
Clock
3 horas para concluir

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. ​It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided....
Reading
11 vídeos (Total de 90 min), 4 leituras, 1 teste
Video11 videos
The key terms about big data and artificial intelligence13min
The not so secret sources of all that data you should know11min
The Who is Who of Big Data and AI14min
Will Artificial Intelligence replace your and my job?10min
Ways to leverage big data in your marketing strategy​8min
Intelligent Customer Engagement requires AI10min
Learning from Companies using AI4min
Getting Future Ready with AI7min
Scenarios for your organization1min
What did we learn about Big Data and AI?min
Reading4 leituras
Between coffee sips: The Starbucks Case10min
More terms you may want to know10min
Contradictory views of technology and science leaders​10min
What Data-Driven Creative Means For The Future Of Advertising​10min
Quiz1 exercício prático
Test your knowledge about Big Data and Artificial Intelligence20min
4.2

Melhores avaliações

por ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

por MSJun 24th 2018

Loving it. Very helpful to get a quick understanding. References to TED videos are good and entertaining, too.

Instrutores

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

Sobre Rutgers the State University of New Jersey

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.