Informações sobre o curso
4.1
77 classificações
27 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível intermediário

Nível intermediário

Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 5 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
3 horas para concluir

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies....
Reading
13 videos (Total 97 min), 3 leituras, 1 teste
Video13 videos
What do we need to learn about Digital Transformation?7min
Interview by Eric Veal on "Digital Transformation" for AppsJack podcast7min
The Revolution9min
Hype and adoption - Part I9min
Hype and adoption - Part II8min
Digital Master7min
Embrace the present and build the future6min
Leading for innovation9min
Knowing and loving your customer8min
The human factor4min
How to get business and IT right?12min
What did we learn about Digital Transformation?3min
Reading3 leituras
What is digital transformation?30min
GERMAN: 2017 Study on Digital Transformation in Germany10min
Keeping Score: Why digital transformation matters?10min
Quiz1 exercícios práticos
Test your knowledge about Digital Transformation20min
Semana
2
Horas para completar
3 horas para concluir

AUGMENTED, VIRTUAL AND MIXED REALITY

This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments. ...
Reading
11 videos (Total 69 min), 8 leituras, 1 teste
Video11 videos
Forget TV and YouTube: Why customer immersion is the next generation of media to master for marketers7min
What is the difference between AR and VR? And why do I care?6min
What do you need to experience and enjoy VR or AR content?6min
Content rules all around! In 360 degrees, content rules even more5min
Show me the money. Billions in the AR and VR markets3min
What does NASA, Ikea, BMW, and others do with AR and VR?8min
How to go shopping in a virtual world? The retail industry experience8min
My own virtual experience1min
Succeeding in Marketing and Advertising with VR and AR12min
What did we learn about virtual, mixed and augmented reality?3min
Reading8 leituras
VR, AR, MR and What Does Immersion Actually Mean?15min
Video: Tech Trends 2017: Mixed reality: AR, VR, and IoT collide5min
How VR And AR Can Enhance The Retail Experience10min
A preview of the first wave of AR apps coming to iPhones10min
How to Create a Content Marketing Strategy for Virtual Reality10min
The Next-Generation of Virtual Reality for Brands and Marketing10min
Augmented Reality: Marketing's Trillion-Dollar Opportunity10min
Video: A glimpe of the future through an augmented reality headset with Meron Gribetz (TEDTalk)10min
Quiz1 exercícios práticos
Test your knowledge about virtual, mixed and augmented reality28min
Semana
3
Horas para completar
4 horas para concluir

INTERNET OF THINGS

This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation....
Reading
9 videos (Total 77 min), 10 leituras, 1 teste
Video9 videos
What is Internet of Things?11min
Market trends and key companies and technologies5min
The monetary and competitive opportunity of “The Internet of Things”11min
How real companies embrace IoT9min
A world of possibilities: IoT Communities for you2min
The customer journey with IoT16min
Blueprint Journey IoT14min
What did we learn about IoT?1min
Reading10 leituras
2017 Internet Of Things (IoT) Intelligence Update10min
Video: Create the Internet of Your Things - Microsoft's Vision for IoT2min
How The Internet of Things Will Impact Customer Service10min
Unlocking The Value Of The Industrial Internet Of Things (IIoT) And Big Data In Manufacturing10min
How The Internet Of Things Is Changing Online Marketing10min
Video: From Field to Fork - a Single ERP Solution for the Entire Food Supply Chain7min
Case study: manufacturing15min
The Tesla IoT Car20min
Why IoT and Why Now?10min
Refillable cups, popcorn buckets, and coke freestyle at universal orlando – complete insider’s guide10min
Quiz1 exercícios práticos
Test your knowledge about IoT36min
Semana
4
Horas para completar
3 horas para concluir

ARTIFICIAL INTELLIGENCE AND BIG DATA

This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. ​It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided....
Reading
11 videos (Total 90 min), 4 leituras, 1 teste
Video11 videos
The key terms about big data and artificial intelligence13min
The not so secret sources of all that data you should know11min
The Who is Who of Big Data and AI14min
Will Artificial Intelligence replace your and my job?10min
Ways to leverage big data in your marketing strategy​8min
Intelligent Customer Engagement requires AI10min
Learning from Companies using AI4min
Getting Future Ready with AI7min
Scenarios for your organization1min
What did we learn about Big Data and AI?min
Reading4 leituras
Between coffee sips: The Starbucks Case10min
More terms you may want to know10min
Contradictory views of technology and science leaders​10min
What Data-Driven Creative Means For The Future Of Advertising​10min
Quiz1 exercícios práticos
Test your knowledge about Big Data and Artificial Intelligence20min
4.1
27 avaliaçõesChevron Right

Melhores avaliações

por ATMay 19th 2018

This is an interesting course that keeps me updated in emerging technologies. Mark's delivery of the course is exceptional!

por AUOct 17th 2018

Easy to follow course; the instructor has a strong background in the field and delivering presentation in a good way.

Instrutores

Avatar

Mark Mueller-Eberstein, Dipl. Kfm.

Instructor of Professional Practice - Faculty
Rutgers Business School

Sobre Rutgers the State University of New Jersey

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