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Do curso por Rutgers the State University of New Jersey

New Technologies for Business Leaders

107 classificações

Rutgers the State University of New Jersey

New Technologies for Business Leaders

107 classificações

This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies. From Blockchain over Artificial Intelligence to Virtual Reality technologies: This course will empower business leaders to embrace the concepts and bring the state of the art information technologies into their organizations to improve client and customer engagement and ultimately the bottom line of their businesses. Instead of digital disruption, the new technologies and management methods will become the foundation of a Digital Transformation journey for better customer relationship management and client satisfaction. The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. This course will use case studies to explore frameworks, tools, and strategies that are already proven in the real world and prepare ourselves and our organizations to have the tools needed to succeed in a fast and changing world. This course is not a deep technical curriculum, but based on thousands of hours helping (often C-level) executives to grasp the technologies' potential in their own areas of expertise. This course is available in English.

Na lição

INTRODUCTION TO DIGITAL TRANSFORMATION

This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.

Conheça os instrutores

Mark Mueller-Eberstein, Dipl. Kfm.
Instructor of Professional Practice - Faculty
Rutgers Business School

Welcome!

You want to be future ready when engaging with your clients and customers?

You made the right choice by joining us on the journey to leverage

the latest information technologies and key aspects of the business.

You will learn the vocabulary, stories, case studies, and

create your own scenarios to not only walk but

to build the bridge from the IT room to the board room.

My name is Mark Mueller-Eberstein.

I'm working in business functions at the cutting edge of the IT industry for

over 25 years.

As part of Rutgers Business School faculty and the founder of Edge Tech's consulting

business, I get to help business leaders and IT leaders to envision and

develop the potential of combining customer focus and exciting technology.

I am so glad to share these insights and best practices to you too.

The future is on its way, and an important part of that future is the engagement

that customers have with the companies and products they are buying.

This course directly addresses that need and

gets you up to speed on the new technologies involved in this revolution

as well as how other companies are using them.

What specific products are involved, and

help you begin thinking about how to apply them to your business or organization.

This course is designed for

people in business functions who want to understand beyond the buzzwords

of what key technologies mean for their professional environment.

And how to leverage them for success today and tomorrow.

We will discuss what is changing in technology, business, and marketing.

Together we will explore frameworks and

strategies that are working in the real world.

And prepare ourselves and our organizations to have the tools and

a clear vision of how to succeed within the digital transformation,

especially in the realm of marketing and management.

To begin, I recommend taking a few minutes to explore the course site.

A good place to start is the Navigation Bar on the left.

Click on Course Content to see what material we'll cover each week

as well as preview the assignments you'll need to complete to pass this course.

Click Discussions to see forums where you can discuss the course material

with fellow students taking the class.

Be sure to introduce yourself to everyone in the Meet and Greet forum.

This course should take about five weeks to complete.

You can check out the recommended course schedule below to see a quick overview of

the lessons and assignments you'll complete each week.

The course is split into five modules.

Digital transformation provides an overview and foundation.

Helping you with background terminology and

the tools to develop your own digital transformation journey.

Augmented reality and virtual reality are the next level of customer immersion.

We will discuss blockchain technology,

likely a fundamental change to customer engagement, like the Internet itself.

We will discuss the Internet of Things and big data and

artificial intelligence and how they are changing customer engagement.

Each module contains lectures and resources that will make you

a business and technology expert in each of those fields.

And equip you with the tools to apply to your business as well as the ability to

clearly communicate what the digital transformation is and

how it impacts your current or potential industry.

At the end of this course, concepts and key words, like Internet of Things,

augmented reality, blockchain technology, and artificial intelligence will become so

familiar to you that you will be the go-to expert for many of your peers.

And you will be able to initiate strategy discussions on how to leverage them for

improving the customer engagement.

I am excited to have you in the class and

look forward to helping you learn more about these critically important topics.

And I feel honored to welcome and

guide you in realizing your potential on the digital transformation journey.

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