About this course: This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations. In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.
Created by: Yale University
Taught by: Barry Nalebuff, Milton Steinbach Professor
Yale School of Management
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction / What is the Pie?
I've promised that this course will help you be a better, smarter, more strategic negotiator. To do that, we begin by laying a foundation for negotiation, a theory of the “pie.” Over the years, I’ve discovered even the most experienced negotiators tend to lack a framework that grounds their approach to negotiation. While some folks try to bully their way to a larger share, most people make arguments that sound fair to them. But what sounds fair to them often doesn’t sound fair to the other side. Their criteria for what's fair may be biased in their favor. The theory of the pie is useful because it doesn’t depend on which side you are taking. It provides principles that will change the way you approach negotiations—in this course and in life. It will allow you to make arguments that persuade others. That’s why I am teaching you about it first.
7 videos, 8 readings, 2 practice quizzes
- Video: Introduction to the Course
- Reading: Course Outline
- Reading: Requirements and Grading
- Reading: FAQ
- Reading: Recommended Books
- Video: What is the Pie?
- Reading: Takeaway
- Video: Airline Cost Sharing
- Practice Quiz: Baltimore
- Video: Limo Ride
- Video: The Principle of the Divided Cloth (a historical context for how to divide the pie)
- Video: Sea Corp
- Reading: Looking Ahead
- Reading: Caution: Math Ahead
- Video: The Shapley Value (solving the runway problem)
- Practice Quiz: Detour
- Reading: Nucleolus (advanced and very much optional)
WEEK 2
Negotiation Caselets
You've got the theory. Now let's use it. I'll show how the pie framework applies to some mini cases, or caselets. The Merger Case considers how the synergy gains from a merger will be shared by the two parties. While this is still a stylized case, you'll see how it directly applies to some very real merger negotiations. "Start By Asking" shares a salary negotiation done by one of my students and provides a chance to introduce the idea of one's reservation value, or BATNA. You'll also learn why it's best to never say no. We end the week with our first interactive exercise—the Ultimatum Game. Here you have an opportunity to negotiate with your fellow classmates and with me. You also have the first mastery quiz for the course. I've tried to make it as much a learning opportunity as it is a test of your ability to apply the concepts presented.
7 videos, 7 readings, 1 practice quiz
- Reading: Planet–Gazette Case
- Video: Planet–Gazette Results and Analysis
- Practice Quiz: Adding a Second Buyer
- Video: Things Go Better with Coke
- Video: Rio Tinto–BHP
- Video: BATNA
- Video: Start by Asking
- Reading: ZOPA
- Discussion Prompt: Negotiating With Others
- Video: Never Say No
- Reading: More Examples of Never Say No
- Video: Ultimatum Game
- Reading: Back and Forth Bargaining
- Reading: FAQ
- Reading: Preview of Mastery Quiz
- Reading: Congrats
Graded: Mastery Quiz 1 – 2
WEEK 3
Zincit Case
The Zincit case provides an opportunity to discuss a wide-ranging set of topics including how to prepare for a negotiation, making ultimatums, alternating removals, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world.
21 videos, 7 readings
- Video: Stop! In the Name of Learning
- Reading: Zincit Case
- Reading: Negotiation Logistics (or how do I find a partner anyway?)
- Video: Lights, Camera, Action
- Reading: How to Record Your Negotiation
- Reading: Report Your Results
- Reading: Unpacking Zincit
- Video: Zincit Numbers
- Video: Pareto Optimality
- Video: Using Fairness to Choose Among Existing Options
- Video: I Need to Make Copies
- Video: About the Videos
- Video: Beating by $1 / Failed Ultimatum
- Video: Going Around in Circles
- Video: Alternating Removals
- Video: What Have You Given Me?
- Video: Ultimatum
- Video: Don't Fight Fire with Fire
- Video: Creating New Options
- Video: Beets versus Broccoli
- Video: 50/50 Then More Pie
- Video: A Really Big Pie
- Video: Post-Settlements / A Deal Better than C?
- Video: Slow Down and Understand the Logic
- Video: Need to Make Both Happier
- Video: Lawyer Fee
- Reading: Zincit FAQ
- Reading: Preview of Mastery Quiz
Graded: Zincit Code
Graded: Zincit Negotiation
Graded: Mastery Quiz 3
WEEK 4
Outpsider Case
Our second case study is more difficult. Here each party has some hidden information to which the other is not privy. Much like real life, neither party has enough information to figure out a solution on his or her own. Sharing and revealing information thus becomes a critical part of the negotiation. What should each party share? What should they keep to themselves? This case provides an opportunity to discuss critical questions around revealing information, along with some negotiation tactics: who should make the first offer, what the first offer should look like, and how you should respond to threats.
31 videos, 10 readings
- Video: How to Prepare: The Dog Bite
- Video: Step Zero: What Is Important to You?
- Reading: Outpsider Case: Instructions and Common Information
- Reading: Outpsider Case: Next Steps
- Reading: Outpsider Case: Confidential Information for Cade and Helen (Sellers)
- Reading: Report Your Results: Cade and Helen
- Reading: Outpsider Case: Confidential Information for Pat Bennett (Buyer)
- Reading: Report Your Results: Pat
- Peer Review: Outpsider Negotiation (Optional)
- Video: Cade's BATNA
- Video: Just Say No (Simpsons)
- Video: Anchoring
- Video: Good Cop, Bad Cop
- Video: Great Place to Start
- Reading: Commentary
- Video: Toilet
- Video: Too Low
- Video: Where Do I Sign?
- Video: Out of Your Tree
- Video: Losing Control
- Video: Load of BS
- Video: Lying Eyes
- Reading: Lying Eyes: Commentary
- Video: Don't Lie
- Video: Herb Cohen on the Pay Stub
- Video: We Will Crush You
- Video: Giving an Inch
- Video: Herb Cohen on The Nibble
- Video: Awkward Silence
- Video: Put out the Fire
- Video: Suits
- Video: The Boat Trip Case
- Video: What Goes Wrong?
- Video: Mistakes Were Made
- Video: What Are Your Plans?
- Video: White Lies?
- Video: Ads at Cost
- Video: Expanding the Pie as a First Resort
- Video: Discover What They Want
- Video: Contingent Deal
- Reading: Outpsider FAQ
- Reading: Preview of Mastery Quiz
Graded: Outpsider Code
Graded: Mastery Quiz 4
WEEK 5
Advanced Topics
This module is a collection of short lessons. We cover everything from negotiating when you have no power to negotiating over email. There is a test-taking detour, showing how the game theory approach we use in negotiation can help you (or your kids) do better on standardized tests. I end with some key lessons I learned from a taxi ride that went the wrong way.
15 videos, 8 readings, 2 practice quizzes
- Video: The Card Game
- Video: Sweet Nothings
- Practice Quiz: Planet-Gazette-Sun: Adding a Second Buyer II
- Reading: Photo Op Case: Instructions
- Reading: Photo Op Case: Confidential Information for Willcox
- Reading: Photo Op Case: Confidential Information for Bachrach
- Video: Photo Op Results
- Reading: Backstory
- Video: Photo Op Debrief
- Video: Herb Cohen on Bachrach
- Video: Herb Cohen on Hiding Mistakes
- Video: Game Theory and the SAT
- Video: What Does Winning Mean? A Classroom Experiment
- Reading: Prologue
- Video: Rubinstein Bargaining
- Reading: More Advanced Rubinstein Bargaining (Optional)
- Video: Settlement Escrows
- Video: Virtual Strike
- Video: Texas Shoot-Out
- Practice Quiz: Case Study: Gringotts v. Agrabah
- Video: Gringotts v. Agrabah: Mediation or Arbitration
- Video: Getting Informed — A Rug Story
- Video: Taxi Ride
- Reading: FAQ
- Reading: Preview of Mastery Quiz
Graded: Mastery Quiz 5
WEEK 6
Linda Babcock: Ask for It
In this module, we are joined by Professor Linda Babcock, the James M. Walton Professor of Economics at Carnegie-Mellon University and a world-renowned expert on negotiation. Her specialty is the role of gender differences in negotiation. She is the coauthor of many well-cited journal articles and two award-winning books: Women Don’t Ask and Ask for It. In a series of presentations, Linda puts some dollars and cents on the value of asking, shows you how to prepare and then how to ask. The value of this material isn’t just for women. We can all learn how to better prepare for a negotiation, be soft in style and hard in substance, and aim high without crashing. As a bonus section, Ayana Ledford, the Founding Executive Director of PROGRESS at Carnegie-Mellon University, explains how they are teaching negotiation to teens as a life skill.
21 videos, 1 reading
- Video: The Value of Negotiating
- Video: Men Negotiate More
- Video: Listen to Noise
- Video: When Women Negotiate
- Video: How Women Can Become Better Negotiators
- Video: Change Your Thinking
- Video: Negotiation Gym
- Reading: The Cost of Not Asking slides
- Video: Step Zero: What is Important to You?
- Video: Soft in Style, Hard in Substance
- Video: Activating a Joint Problem Solving Frame
- Video: Justifying Your Value
- Video: Dealing with a No
- Video: Lying
- Video: Thanks
- Video: Introduction (Ayana Ledford)
- Video: Win-Win Patch
- Video: Explain Your No
- Video: Helping Kids Negotiate with Adults
- Video: Joint Problem Solving
- Video: Not Just Win-Win
- Video: Advice for Teens: Negotiating Jobs and Dating
WEEK 7
Herb Cohen: You Can Negotiate Anything
In this module, we are joined by Herb Cohen. Herb is a negotiation sensei, and we are fortunate to have his insights. He is the author of two classics in negotiation: You Can Negotiate Anything and Negotiate This!
21 videos
- Video: Everything is Negotiable (almost)
- Video: Care, Really Care, but not THAT Much
- Video: It's a Game
- Video: Power
- Video: Time
- Video: Information
- Video: Deadlines
- Video: Negotiating Style
- Video: Smartest Guy in the Room?
- Video: Negotiating Online
- Video: Negotiating a Salary
- Video: Buying a House
- Video: First Offer / Last Offer
- Video: Embarrassment
- Video: Responding to Liars
- Video: Lowball
- Video: Aim High
- Video: What Really Matters
- Video: Moppo
- Video: Two Watches
- Video: The Nibble
WEEK 8
John McCall MacBain: The Consummate Dealmaker
In 1987, John purchased a classified advertising magazine in Montreal called Auto Hebdo, the first of what would become a worldwide portfolio of Auto Trader, Buy and Sell and other classified ad papers. Over the next twenty years, he purchased some 500 papers and websites literally all around the world -- China, Russia, Poland, Australia, Columbia, Sweden, Hungary, Italy, Canada, Argentina, Brazil. He sold the business, bought it back, took it public, and then ultimately maximized shareholder value by selling off the whole business in five pieces. He is now a philanthropist focused on education. I've known John for 35 years, ever since we were classmates at Oxford. And I had a front row seat to his dealmaking as I served on the board of his company, Trader Classified Media. His papers were all about buying and selling, but when it comes to buying and selling, there's no one better. He exemplifies principled negotiation. You are in for a special treat.
7 videos
- Video: Listening
- Video: Taking Items Off the Table
- Video: Have the Champagne Ready
- Video: Negotiating in Good Faith
- Video: Put Your Foot Down
- Video: Speed
- Video: Thanks
WEEK 9
Acknowledgments and Further Readings
2 videos, 5 readings
- Reading: Checklist of Key Negotiation Principles
- Reading: Exit Survey
- Reading: Actor Credits
- Reading: Thank Yous
- Reading: Further Readings
- Video: Lecture Version of "What is the Pie?"
- Video: Lecture Version of Week 1
FAQs
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Yale University
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Ratings and Reviews
I love it
The Course is a Step by Step Process of Teaching you what you dont know, but often need to Use most of the Times.
The importance of how much to bid/make offer with limited info, and many more things Gives you a New Perspective of things that you will Use More than Often in your Daily Life.
I Highly Recommend this Course for any Individual who has to Interact with Others. This will give you an Edge & Hopefully you get better & better.
The Professor & his Team has made a lot of effort in making this course very Interesting.
All the Best & Cheers
An excellent course, organised by a superb instructor. I would highly recommend this course to anyone with a general interest in negotiation. The course is fun, interesting and constantly challenging. Great care has been taken in the preparation of materials, including the visual appeal of the animations used in videos and the direct dialogue by Prof. Barry Nalebuff. There are tools and exercises that you will find applicable in everyday life, not just in negotiations. This course is worth the Coursera subscription alone. Thanks to all involved.
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sb
I love this course. the professor is amazing. the material is really simple and easy to understand although some cases took me lon time to comprehend all the details but as what is says" if it dose not challenge you, it wont change you" . this course gave me the confidence to engage in negotiation and how to argue and what to do when its get tough. I strongly recommend this course for those who looking to learn the basic and principles on how to make the best out come of any deal.