Informações sobre o curso: This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations. In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.
Desenvolvido por: Yale University
Ministrado por: Barry Nalebuff, Milton Steinbach Professor
Yale School of Management
| Idioma | English |
| Como ser aprovado | Seja aprovado em todas as tarefas para concluir o curso. |
| Classificação do usuário |
Programa
SEMANA 1
Introduction / What is the Pie?
I've promised that this course will help you be a better, smarter, more strategic negotiator. To do that, we begin by laying a foundation for negotiation, a theory of the “pie.” Over the years, I’ve discovered even the most experienced negotiators tend to lack a framework that grounds their approach to negotiation. While some folks try to bully their way to a larger share, most people make arguments that sound fair to them. But what sounds fair to them often doesn’t sound fair to the other side. Their criteria for what's fair may be biased in their favor. The theory of the pie is useful because it doesn’t depend on which side you are taking. It provides principles that will change the way you approach negotiations—in this course and in life. It will allow you to make arguments that persuade others. That’s why I am teaching you about it first.
7 videos, 9 leituras, 2 practice quizzes
- 阅读: Course Outline
- 阅读: Requirements and Grading
- 阅读: FAQ
- 阅读: Recommended Books
- 阅读: Pre-Course Survey
- Vídeo: What is the Pie?
- 阅读: Takeaway
- Vídeo: Airline Cost Sharing
- 练习测验: Baltimore
- Vídeo: Limo Ride
- Vídeo: The Principle of the Divided Cloth (a historical context for how to divide the pie)
- Vídeo: Sea Corp
- 阅读: Looking Ahead
- 阅读: Caution: Math Ahead
- Vídeo: The Shapley Value (solving the runway problem)
- 练习测验: Detour
- 阅读: Nucleolus (advanced and very much optional)
SEMANA 2
Negotiation Caselets
You've got the theory. Now let's use it. I'll show how the pie framework applies to some mini cases, or caselets. The Merger Case considers how the synergy gains from a merger will be shared by the two parties. While this is still a stylized case, you'll see how it directly applies to some very real merger negotiations. "Start By Asking" shares a salary negotiation done by one of my students and provides a chance to introduce the idea of one's reservation value, or BATNA. You'll also learn why it's best to never say no. We end the week with our first interactive exercise—the Ultimatum Game. Here you have an opportunity to negotiate with your fellow classmates and with me. You also have the first mastery quiz for the course. I've tried to make it as much a learning opportunity as it is a test of your ability to apply the concepts presented.
7 videos, 7 leituras, 1 practice quiz
- 阅读: Planet–Gazette Case
- 练习测验: Adding a Second Buyer
- Vídeo: Things Go Better with Coke
- Vídeo: Rio Tinto–BHP
- Vídeo: BATNA
- Vídeo: Start by Asking
- 阅读: ZOPA
- 讨论提示: Negotiating With Others
- Vídeo: Never Say No
- 阅读: More Examples of Never Say No
- Vídeo: Ultimatum Game
- 阅读: Back and Forth Bargaining
- 阅读: FAQ
- 阅读: Preview of Mastery Quiz
- 阅读: Congrats
Nota atribuída: Mastery Quiz 1 – 2
SEMANA 3
Zincit Case
The Zincit case provides an opportunity to discuss a wide-ranging set of topics including how to prepare for a negotiation, making ultimatums, alternating removals, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world.
21 videos, 7 leituras
- 阅读: Zincit Case
- 阅读: Negotiation Logistics (or how do I find a partner anyway?)
- Vídeo: Lights, Camera, Action
- 阅读: How to Record Your Negotiation
- 阅读: Report Your Results
- 阅读: Unpacking Zincit
- Vídeo: Zincit Numbers
- Vídeo: Pareto Optimality
- Vídeo: Using Fairness to Choose Among Existing Options
- Vídeo: I Need to Make Copies
- Vídeo: About the Videos
- Vídeo: Beating by $1 / Failed Ultimatum
- Vídeo: Going Around in Circles
- Vídeo: Alternating Removals
- Vídeo: What Have You Given Me?
- Vídeo: Ultimatum
- Vídeo: Don't Fight Fire with Fire
- Vídeo: Creating New Options
- Vídeo: Beets versus Broccoli
- Vídeo: 50/50 Then More Pie
- Vídeo: A Really Big Pie
- Vídeo: Post-Settlements / A Deal Better than C?
- Vídeo: Slow Down and Understand the Logic
- Vídeo: Need to Make Both Happier
- Vídeo: Lawyer Fee
- 阅读: Zincit FAQ
- 阅读: Preview of Mastery Quiz
Nota atribuída: Zincit Code
Nota atribuída: Zincit Negotiation
Nota atribuída: Mastery Quiz 3
SEMANA 4
Outpsider Case
Our second case study is more difficult. Here each party has some hidden information to which the other is not privy. Much like real life, neither party has enough information to figure out a solution on his or her own. Sharing and revealing information thus becomes a critical part of the negotiation. What should each party share? What should they keep to themselves? This case provides an opportunity to discuss critical questions around revealing information, along with some negotiation tactics: who should make the first offer, what the first offer should look like, and how you should respond to threats.
31 videos, 10 leituras
- Vídeo: Step Zero: What Is Important to You?
- 阅读: Outpsider Case: Instructions and Common Information
- 阅读: Outpsider Case: Next Steps
- 阅读: Outpsider Case: Confidential Information for Cade and Helen (Sellers)
- 阅读: Report Your Results: Cade and Helen
- 阅读: Outpsider Case: Confidential Information for Pat Bennett (Buyer)
- 阅读: Report Your Results: Pat
- 同学互评: Outpsider Negotiation (Optional)
- Vídeo: Cade's BATNA
- Vídeo: Just Say No (Simpsons)
- Vídeo: Anchoring
- Vídeo: Good Cop, Bad Cop
- Vídeo: Great Place to Start
- 阅读: Commentary
- Vídeo: Toilet
- Vídeo: Too Low
- Vídeo: Where Do I Sign?
- Vídeo: Out of Your Tree
- Vídeo: Losing Control
- Vídeo: Load of BS
- Vídeo: Lying Eyes
- 阅读: Lying Eyes: Commentary
- Vídeo: Don't Lie
- Vídeo: Herb Cohen on the Pay Stub
- Vídeo: We Will Crush You
- Vídeo: Giving an Inch
- Vídeo: Herb Cohen on The Nibble
- Vídeo: Awkward Silence
- Vídeo: Put out the Fire
- Vídeo: Suits
- Vídeo: The Boat Trip Case
- Vídeo: What Goes Wrong?
- Vídeo: Mistakes Were Made
- Vídeo: What Are Your Plans?
- Vídeo: White Lies?
- Vídeo: Ads at Cost
- Vídeo: Expanding the Pie as a First Resort
- Vídeo: Discover What They Want
- Vídeo: Contingent Deal
- 阅读: Outpsider FAQ
- 阅读: Preview of Mastery Quiz
Nota atribuída: Outpsider Code
Nota atribuída: Mastery Quiz 4
SEMANA 5
Advanced Topics
This module is a collection of short lessons. We cover everything from negotiating when you have no power to negotiating over email. There is a test-taking detour, showing how the game theory approach we use in negotiation can help you (or your kids) do better on standardized tests. I end with some key lessons I learned from a taxi ride that went the wrong way.
15 videos, 8 leituras, 2 practice quizzes
- Vídeo: Sweet Nothings
- 练习测验: Planet-Gazette-Sun: Adding a Second Buyer II
- 阅读: Photo Op Case: Instructions
- 阅读: Photo Op Case: Confidential Information for Willcox
- 阅读: Photo Op Case: Confidential Information for Bachrach
- Vídeo: Photo Op Results
- 阅读: Backstory
- Vídeo: Photo Op Debrief
- Vídeo: Herb Cohen on Bachrach
- Vídeo: Herb Cohen on Hiding Mistakes
- Vídeo: Game Theory and the SAT
- Vídeo: What Does Winning Mean? A Classroom Experiment
- 阅读: Prologue
- Vídeo: Rubinstein Bargaining
- 阅读: More Advanced Rubinstein Bargaining (Optional)
- Vídeo: Settlement Escrows
- Vídeo: Virtual Strike
- Vídeo: Texas Shoot-Out
- 练习测验: Case Study: Gringotts v. Agrabah
- Vídeo: Gringotts v. Agrabah: Mediation or Arbitration
- Vídeo: Getting Informed — A Rug Story
- Vídeo: Taxi Ride
- 阅读: FAQ
- 阅读: Preview of Mastery Quiz
Nota atribuída: Mastery Quiz 5
SEMANA 6
Linda Babcock: Ask for It
In this module, we are joined by Professor Linda Babcock, the James M. Walton Professor of Economics at Carnegie-Mellon University and a world-renowned expert on negotiation. Her specialty is the role of gender differences in negotiation. She is the coauthor of many well-cited journal articles and two award-winning books: Women Don’t Ask and Ask for It. In a series of presentations, Linda puts some dollars and cents on the value of asking, shows you how to prepare and then how to ask. The value of this material isn’t just for women. We can all learn how to better prepare for a negotiation, be soft in style and hard in substance, and aim high without crashing. As a bonus section, Ayana Ledford, the Founding Executive Director of PROGRESS at Carnegie-Mellon University, explains how they are teaching negotiation to teens as a life skill.
21 videos, 1 leituras
- Vídeo: Men Negotiate More
- Vídeo: Listen to Noise
- Vídeo: When Women Negotiate
- Vídeo: How Women Can Become Better Negotiators
- Vídeo: Change Your Thinking
- Vídeo: Negotiation Gym
- 阅读: The Cost of Not Asking slides
- Vídeo: Step Zero: What is Important to You?
- Vídeo: Soft in Style, Hard in Substance
- Vídeo: Activating a Joint Problem Solving Frame
- Vídeo: Justifying Your Value
- Vídeo: Dealing with a No
- Vídeo: Lying
- Vídeo: Thanks
- Vídeo: Introduction (Ayana Ledford)
- Vídeo: Win-Win Patch
- Vídeo: Explain Your No
- Vídeo: Helping Kids Negotiate with Adults
- Vídeo: Joint Problem Solving
- Vídeo: Not Just Win-Win
- Vídeo: Advice for Teens: Negotiating Jobs and Dating
SEMANA 7
Herb Cohen: You Can Negotiate Anything
In this module, we are joined by Herb Cohen. Herb is a negotiation sensei, and we are fortunate to have his insights. He is the author of two classics in negotiation: You Can Negotiate Anything and Negotiate This!
21 videos
- Vídeo: Care, Really Care, but not THAT Much
- Vídeo: It's a Game
- Vídeo: Power
- Vídeo: Time
- Vídeo: Information
- Vídeo: Deadlines
- Vídeo: Negotiating Style
- Vídeo: Smartest Guy in the Room?
- Vídeo: Negotiating Online
- Vídeo: Negotiating a Salary
- Vídeo: Buying a House
- Vídeo: First Offer / Last Offer
- Vídeo: Embarrassment
- Vídeo: Responding to Liars
- Vídeo: Lowball
- Vídeo: Aim High
- Vídeo: What Really Matters
- Vídeo: Moppo
- Vídeo: Two Watches
- Vídeo: The Nibble
SEMANA 8
John McCall MacBain: The Consummate Dealmaker
In 1987, John purchased a classified advertising magazine in Montreal called Auto Hebdo, the first of what would become a worldwide portfolio of Auto Trader, Buy and Sell and other classified ad papers. Over the next twenty years, he purchased some 500 papers and websites literally all around the world -- China, Russia, Poland, Australia, Columbia, Sweden, Hungary, Italy, Canada, Argentina, Brazil. He sold the business, bought it back, took it public, and then ultimately maximized shareholder value by selling off the whole business in five pieces. He is now a philanthropist focused on education. I've known John for 35 years, ever since we were classmates at Oxford. And I had a front row seat to his dealmaking as I served on the board of his company, Trader Classified Media. His papers were all about buying and selling, but when it comes to buying and selling, there's no one better. He exemplifies principled negotiation. You are in for a special treat.
7 videos, 1 leituras
- Vídeo: Taking Items Off the Table
- Vídeo: Have the Champagne Ready
- Vídeo: Negotiating in Good Faith
- Vídeo: Put Your Foot Down
- Vídeo: Speed
- Vídeo: Thanks
- 阅读: Post-Course Survey
SEMANA 9
Acknowledgments and Further Readings
2 videos, 5 leituras
- 阅读: Checklist of Key Negotiation Principles
- 阅读: Exit Survey
- 阅读: Actor Credits
- 阅读: Thank Yous
- 阅读: Further Readings
- Vídeo: Lecture Version of Week 1
Perguntas frequentes
Como funciona
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
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与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
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Desenvolvedores
Yale University
For more than 300 years, Yale University has inspired the minds that inspire the world. Based in New Haven, Connecticut, Yale brings people and ideas together for positive impact around the globe. A research university that focuses on students and encourages learning as an essential way of life, Yale is a place for connection, creativity, and innovation among cultures and across disciplines.
Classificações e avaliações
I'm not finished the course as yet, but so far this course has been the best I've seen in terms of organization, delivery and also a challenge. The author of the course has clearly put effort into producing this online version of his Yale course and it shows.
Great course! I learned a lot and the professor was awesome!
Definitely exceeded my expectations ! I belive I gained a solid perspective for all potential negotiations.
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Challenging and intuitive course with an entertaining and well versed professor. Highly recommend for Purchasing professionals. I've been in Purchasing for 26 years and my eyes were opened to new logic and ideas in this course.