This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
oferecido por
Faculdade Berklee de MúsicaInformações sobre o curso
17,062 visualizações recentes
Resultados de carreira do aprendiz
62%
consegui um benefício significativo de carreira com este curso
29%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 10 horas para completar
Inglês
Legendas: Francês, Português (Brasil), Russo, Inglês, Espanhol
O que você vai aprender
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Habilidades que você terá
Music businessMarketingCrowdfundingSocial MediaNetworking
Resultados de carreira do aprendiz
62%
consegui um benefício significativo de carreira com este curso
29%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 10 horas para completar
Inglês
Legendas: Francês, Português (Brasil), Russo, Inglês, Espanhol
oferecido por
Faculdade Berklee de Música
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Programa - O que você aprenderá com este curso
1 hora para concluir
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 hora para concluir
1 vídeo (Total 2 mín.), 5 leituras, 1 teste
1 vídeos
Welcome!1min
5 leituras
How This Course Works10min
Earn a Certificate for this Course10min
Connect with Your Classmates10min
A Note from Your Teaching Assistant10min
Join the Discussion!10min
1 exercício prático
What do you hope to accomplish?30min
2 horas para concluir
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 horas para concluir
4 vídeos (Total 39 mín.), 3 leituras, 1 teste
4 videos
Developing Your Identity, Vision, and Intention14min
Musicianship = Entrepreneurship12min
How to Become a More Effective Band Leader10min
3 leituras
Overcoming An Internal Struggle10min
Join Your Study Group10min
Case Study: Elisa Smith's IVI10min
1 exercício prático
Case Study: Elisa Smith's IVI30min
2 horas para concluir
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
2 horas para concluir
4 vídeos (Total 31 mín.), 2 leituras, 1 teste
4 videos
Building Your Fanbase9min
The Art of Networking5min
Partnering With Brands14min
2 leituras
Using Brand Names in Your Songwriting10min
Join Your Study Group10min
1 exercício prático
Case Study: Brand Partnerships30min
2 horas para concluir
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 horas para concluir
5 vídeos (Total 46 mín.), 3 leituras, 1 teste
5 videos
Choosing The Right Producer11min
Establishing A Vision and Intention for Your Record9min
Setting Up a Simple Recording Budget13min
Case Study: Do You Need A Producer?10min
3 leituras
The Beginning of a Beautiful Friendship10min
Recording In the Studio10min
Join Your Study Group10min
1 exercício prático
Case Study: Do You Need A Producer?30min
2 horas para concluir
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 horas para concluir
5 vídeos (Total 31 mín.), 3 leituras, 1 teste
5 videos
5 Tips for Turning Your Band into a Business2min
Crowdfunding: Pre Launch6min
Crowdfunding: Post Launch6min
Case Study: Successful Crowdfunding14min
3 leituras
10 Tips for Running a Successful Crowdfunding Campaign10min
Join Your Study Group10min
Reviewing Rench's Crowdfunding Campaign10min
1 exercício prático
Case Study: Successful Crowdfunding30min
1 hora para concluir
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 hora para concluir
1 vídeo (Total 1 mín.), 2 leituras, 1 teste
1 vídeos
2 leituras
Launching Your Career10min
Join Your Study Group10min
Avaliações
Principais avaliações do BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
por ET25 de Ago de 2020
As a Marketing student, I have to admit that I really liked this course. It gave me a clearer idea of the music industry and suggestions from a Marketing perspective on how to promote an artist!
por AA3 de Out de 2020
This course has helped me a lot in finding put the driving forces to accomplish my career goal as a musician. Moreover it helped me to identify the various music brand partnership around the globe.
por AM16 de Jul de 2020
This course is really helpful for those who want to build a career in music or want to build a band and managing them. Great Class, simple concepts, and connecting it all to your dream.
por ZV20 de Mar de 2018
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
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