Informações sobre o curso
4.6
50 classificações
11 avaliações
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry....
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 11 hours to complete

Sugerido: 4 weeks of study, 2-4 hours/ week...
Comment Dots

English

Legendas: English...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Beginner Level

Nível iniciante

Clock

Approx. 11 hours to complete

Sugerido: 4 weeks of study, 2-4 hours/ week...
Comment Dots

English

Legendas: English...

Programa - O que você aprenderá com este curso

Week
1
Clock
1 hora para concluir

Welcome!

Welcome to Navigate the Music Business! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience....
Reading
1 vídeo (Total de 2 min), 4 leituras, 1 teste
Reading4 leituras
How This Course Works10min
Earn a Certificate for this Course10min
Connect with Your Classmates10min
A Note from Your Teaching Assistant10min
Quiz1 exercício prático
What do you hope to accomplish?8min
Clock
2 horas para concluir

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader....
Reading
4 vídeos (Total de 39 min), 3 leituras, 1 teste
Video4 videos
Developing Your Identity, Vision, and Intention14min
Musicianship = Entrepreneurship12min
How to Become a More Effective Band Leader10min
Reading3 leituras
Overcoming An Internal Struggle10min
About Your Instructor: Leah (a.k.a. Elisa Smith)10min
Case Study: Elisa Smith's IVI10min
Quiz1 exercício prático
Case Study: Elisa Smith's IVI20min
Week
2
Clock
1 hora para concluir

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists....
Reading
4 vídeos (Total de 31 min), 1 leitura, 1 teste
Video4 videos
Building Your Fanbase9min
The Art of Networking5min
Partnering With Brands14min
Reading1 leituras
Using Brand Names in Your Songwriting10min
Quiz1 exercício prático
Case Study: Brand Partnerships20min
Week
3
Clock
1 hora para concluir

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost. ...
Reading
5 vídeos (Total de 46 min), 2 leituras, 1 teste
Video5 videos
Choosing The Right Producer11min
Establishing A Vision and Intention for Your Record9min
Setting Up a Simple Recording Budget13min
Case Study: Do You Need A Producer?10min
Reading2 leituras
The Beginning of a Beautiful Friendship10min
Recording In the Studio10min
Quiz1 exercício prático
Case Study: Do You Need A Producer?16min
Week
4
Clock
1 hora para concluir

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business....
Reading
5 vídeos (Total de 31 min), 2 leituras, 1 teste
Video5 videos
5 Tips for Turning Your Band into a Business2min
Crowdfunding: Pre Launch6min
Crowdfunding: Post Launch6min
Case Study: Successful Crowdfunding14min
Reading2 leituras
10 Tips for Running a Successful Crowdfunding Campaign10min
Reviewing Rench's Crowdfunding Campaign10min
Quiz1 exercício prático
Case Study: Successful Crowdfunding20min
Clock
2 horas para concluir

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project. ...
Reading
1 vídeo (Total de 1 min), 1 leitura, 1 teste
Video1 vídeos
Reading1 leituras
Launching Your Career10min
4.6
Briefcase

83%

consegui um benefício significativo de carreira com este curso
Money

25%

recebi um aumento ou promoção

Melhores avaliações

por ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

por AGMay 29th 2018

Excelent course, great topics, I´ve learned a lot about the business and about myself as musician

Instrutores

Leah Waldo

Course Author
Berklee Online

Sobre Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

Sobre o Programa de cursos integrados Music Business

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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