This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.
Este curso faz parte do Programa de cursos integrados Music Business
Navigating the Music Business
oferecido por
Informações sobre o curso
4.6
61 classificações
O que você vai aprender
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Habilidades que você terá
Music businessMarketingCrowdfundingSocial MediaNetworking
Programa - O que você aprenderá com este curso
Semana
1Welcome!
Welcome to Navigate the Music Business! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 video (Total 2 min), 4 leituras, 1 teste
1 vídeos
4 leituras
How This Course Works10min
Earn a Certificate for this Course10min
Connect with Your Classmates10min
A Note from Your Teaching Assistant10min
1 exercício prático
What do you hope to accomplish?8min
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
4 videos (Total 39 min), 3 leituras, 1 teste
4 videos
Developing Your Identity, Vision, and Intention14min
Musicianship = Entrepreneurship12min
How to Become a More Effective Band Leader10min
3 leituras
Overcoming An Internal Struggle10min
About Your Instructor: Leah (a.k.a. Elisa Smith)10min
Case Study: Elisa Smith's IVI10min
1 exercício prático
Case Study: Elisa Smith's IVI20min
Semana
2Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
4 videos (Total 31 min), 1 leitura, 1 teste
4 videos
Building Your Fanbase9min
The Art of Networking5min
Partnering With Brands14min
1 leituras
Using Brand Names in Your Songwriting10min
1 exercício prático
Case Study: Brand Partnerships20min
Semana
3Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
5 videos (Total 46 min), 2 leituras, 1 teste
5 videos
Choosing The Right Producer11min
Establishing A Vision and Intention for Your Record9min
Setting Up a Simple Recording Budget13min
Case Study: Do You Need A Producer?10min
2 leituras
The Beginning of a Beautiful Friendship10min
Recording In the Studio10min
1 exercício prático
Case Study: Do You Need A Producer?16min
Semana
4Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
5 videos (Total 31 min), 2 leituras, 1 teste
5 videos
5 Tips for Turning Your Band into a Business2min
Crowdfunding: Pre Launch6min
Crowdfunding: Post Launch6min
Case Study: Successful Crowdfunding14min
2 leituras
10 Tips for Running a Successful Crowdfunding Campaign10min
Reviewing Rench's Crowdfunding Campaign10min
1 exercício prático
Case Study: Successful Crowdfunding20min
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 video (Total 1 min), 1 leitura, 1 teste
1 vídeos
1 leituras
Launching Your Career10min
83%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Melhores avaliações
por ZV•Mar 21st 2018
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
por AG•May 29th 2018
Excelent course, great topics, I´ve learned a lot about the business and about myself as musician
Instrutores
Leah Waldo
Course AuthorBerklee Online
Sobre Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Sobre o Programa de cursos integrados Music Business
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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