This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
oferecido por
Faculdade Berklee de MúsicaInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 10 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
O que você vai aprender
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Habilidades que você terá
- Music business
- Marketing
- Crowdfunding
- Social Media
- Networking
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Aprox. 10 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Faculdade Berklee de Música
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Programa - O que você aprenderá com este curso
1 hora para concluir
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 hora para concluir
1 vídeo (Total 2 mín.), 5 leituras, 1 teste
2 horas para concluir
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 horas para concluir
4 vídeos (Total 39 mín.), 3 leituras, 1 teste
2 horas para concluir
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
2 horas para concluir
4 vídeos (Total 31 mín.), 2 leituras, 1 teste
2 horas para concluir
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 horas para concluir
5 vídeos (Total 46 mín.), 3 leituras, 1 teste
2 horas para concluir
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 horas para concluir
5 vídeos (Total 31 mín.), 3 leituras, 1 teste
1 hora para concluir
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 hora para concluir
1 vídeo (Total 1 mín.), 2 leituras, 1 teste
Avaliações
- 5 stars65,56%
- 4 stars20,75%
- 3 stars7,78%
- 2 stars2,12%
- 1 star3,77%
Principais avaliações do BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
por DW18 de nov de 2020
Great Course, Very Helpful and Higley Recommended for all,Thank You Vey Much.
por ZV20 de mar de 2018
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
por JM4 de mai de 2021
This course contained some information I already knew, but it taught me valuable lessons about artist brand, producer hunting, building a recording budget, and managing a crowdfunding campaign.
por DC26 de jul de 2018
This is a good course. I really appreciated used her personal experience as a living case study to teach and demonstrate the material.
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