CopyrightMusicSocial MediaBusinessEntrepreneurshipMusic businessRevenue streamsTeambuildingContractsMarketingCrowdfundingNetworking
3,090 já se inscreveram
oferecido por
O que você vai aprender
How to navigate the music business as an independent artist, including how to network, leverage social media, and launch a crowdfunding campaign
Discuss how the music business functions, including the various roles within the business, contract agreements, and how artists make money
Discuss the exclusive rights granted by copyright law and explain how to leverage those rights as a creator
Leverage skills used in musicianship to become a more effective entrepreneur
Habilidades que você terá
Sobre este Programa de cursos integrados
14,725 visualizações recentes
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
Projeto de Aprendizagem Aplicada
Learners will develop a comprehensive plan for their music career, including a vision statement, website, and an optional crowdfunded campaign. Learners will also analyze and discuss a series of high-profile, real-world case studies from the music industry.
Resultados de carreira do aprendiz
58%
Começou uma nova carreira depois de completar o Programa de cursos integrados.
33%
Conseguiu um aumento ou uma promoção.
Resultados de carreira do aprendiz
58%
Começou uma nova carreira depois de completar o Programa de cursos integrados.
33%
Conseguiu um aumento ou uma promoção.
Cursos 100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Cronograma flexível
Definição e manutenção de prazos flexíveis.
Nível iniciante
No prior knowledge of background is required to complete this specialization.
Aprox. 2 meses para completar
7 horas/semana sugeridas
Inglês
Legendas: Inglês
Como funciona o programa de cursos integrados
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 4 cursos
Fundações da indústria da música
1,303 classificações
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
Building Your Career in Music: Developing A Brand and Funding Your Music
175 classificações
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
Copyright Law in the Music Business
146 classificações
In this course taught by E. Michael Harrington, students will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work. Students will also learn what to do if someone copies their work and what to do if they are accused of copying someone else. Finally, the course will discuss how technology has changed copyright for the better (and worse) and how copyright laws may change in the coming years.
Creativity And Entrepreneurship
86 classificações
Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.
oferecido por
Faculdade Berklee de Música
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Avaliações
Principais avaliações do MUSIC BUSINESS
por BDOct 22, 2017
This course was very useful and important to me, I plan on venturing in the music world very soon and knowing/ equipping myself with all of these will come in pretty handy for me. Thank you immensely.
por DKFeb 21, 2016
I advise this great course to everybody who wants to learn more about music industry in general, music business principles and tricks, including all types of agreements and principal actors.
por SWOct 17, 2019
This course has seriously whet my appetite to learn more about the business of music. As an artist, sometimes I just want to be creative. This course has shown how to maximize my success.
por TTFeb 27, 2016
This course is fantastic. John Kellogg is a great, engaging teacher. I have learned many things about the music business, which I am sure will greatly benefit me throughout my career.
por DJFeb 3, 2016
I loved the course so far, the professor is just the type of guy with the right knowledge and insight to pass on some great information that anybody in the music industry should know!
por MGJun 13, 2017
Amazing course and great teaching. The way things were taught was very clear and concise. I loved taking this course and want to keep re-taking it as the information is so valuable.
por TKJun 27, 2017
Great course!! John does an amazing job at teaching the foundations with enthusiasm! I wish I could take the Music Business 101 class but was thankful for this to get me started.
por RANov 21, 2015
THANK YOU MR.KELLOGG!!!!!!! BEST TEACHER IN THE WORLD!\n\nSeriously, you have made me fall in love and hunger after a subject I feared my whole life. Brilliant - God Bless You!
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Quanto tempo é necessário para concluir a Especialização?
There are 4 courses in this specialization and each course is 4 weeks. In total, the specialization should take about 16 weeks to complete.
What background knowledge is necessary?
There is no background knowledge required to complete this specialization.
Do I need to take the courses in a specific order?
While a specific order is not required, we recommend completing the courses in the following order: Music Business Foundations, Navigating the Music Business, Copyright Law in the Music Business, and Creativity and Entrepreneurship.
Vou ganhar créditos universitários por concluir a Especialização?
No.
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.