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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,262 classificações
311 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações

4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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201 — 225 de 307 Avaliações para o Marketing Management I


21 de Mai de 2020

Excellent course


10 de Jan de 2020

Awesome learning

por Reuben K J

27 de Dez de 2019

Very Informative

por Muhammad S

26 de Jan de 2018

Excellent Course

por Hussein Y

21 de Nov de 2020

well explained.


1 de Jul de 2020

Thanks you sir.

por Dr. S C

7 de Mai de 2020

good experience

por Sambit S

18 de Mar de 2020

nice experience

por shaghayegh g

12 de Dez de 2020

It was awesome

por Mustafa Ü

14 de Ago de 2020

Perfect course

por Nikhil K S

30 de Nov de 2018

Great learning


6 de Jul de 2020

great teacher

por Patarapat S

3 de Jul de 2020

Great course!

por Abhishek K

8 de Jun de 2020

Best course..

por Muhammed H P

14 de Mai de 2020

Better caurse

por Srilakshmi T

13 de Set de 2019

Excellent !!!

por Gerardo A J

4 de Fev de 2018

Great Course!

por Marziye

4 de Set de 2017

Great course!

por Gowtham D

13 de Mar de 2021

great course

por Elhadji T

25 de Jan de 2021

great course

por Ayub A W

29 de Set de 2020

Good lessons

por Sahil D

13 de Ago de 2020

Great course

por Vivek B

31 de Jan de 2020

Great course

por Michael R

10 de Fev de 2018

Great staff!

por Ravi P

3 de Mar de 2021