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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,095 classificações
260 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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1 — 25 de 257 Avaliações para o Marketing Management I

por Natalie C

Jan 02, 2018

Course content is fine and well organized. Peer reviewed assignments need significant overhaul, however.

por Margery A O

Apr 16, 2017

I love this course! First of all, the teacher is a great communicator. He uses vocal variety to catch attention and to emphasize important concepts. The visuals match perfectly to his explanations. There is added value through interesting stories. He chose great examples. He uses simple and easy to understand English. And he connects with the students even if the videos has been recorded. Awesome experience. I think I remember more of the concepts here than way back in college. As a test on this, I was writing in my notepad about all the concepts without looking at my digital notes. I did great!

More on the course. I think he covered all the basics. He just didn't discuss more on Brand Architecture, Brand Audit, Brand Tracking, specifics on how to calculate Demand and Supply, etc. Plus, I think there could be a better way to present the product mix width, product line length and depth, stretching, and filling concepts (just that part). But all in all, the course is amazing. I just might have to enroll in a Brand Management course to know more about specifics on that.

Would love to enroll in other courses taught by Mr. Hayden Noel.

por Jenny B

Oct 08, 2018

This is a must take course if you are interested in business and has been one of my favorites so far in my MBA at UIUC. Professor Noel is a leader in the field of consumer behavior. You'll really enjoy his class and learn a tremendous amount of information and appreciate his enthusiasm for the subject of marketing. His love for marketing is infectious, like a true marketer should be!

por Fady T

Jan 10, 2017

Excellent course , as it covers all the topics needed by a marketer to know and the doctor's way of teaching is amazing because it's simple and he uses examples alot which makes me understand better and quickly

por Frank B

Jun 21, 2020

Great course for anyone considering becoming a marketing manager. You cover all the essential principles that will help you think from a customer, market and company focus before rolling out a marketing plan.

por manoj y

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

por Santosh K B

Oct 31, 2018

Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course

por Laleen D

Feb 16, 2017

I doubt I'll ever be smug again and think it's all about P&L. Professor Noel takes you through an inductive journey analyzing real case studies which require a marketing solutions. As a private investor, I've become more englightened about the value of marketing. We're now starting on a very fun part of the course, where we are invited to create our dream product and build a pitch. Think Shark Tank meets an MBA class! This has been more challenging for our team than any other assignment. While it was great fun to dream up a product with a couple of engineers. It's quite another thing to figure out how to build a marketing presentation that's so good that people will want to invest in it! I think it's opening up all of our eyes.

por Kannappan J

Sep 04, 2020

Great course materials from University. Contents were clearly explained and communicated by Professor Hayden. As usual through out the course contents were illustrated with visualized examples which made easy to remember. Adequate reading links provided to enhance our knowledge and trends in the market.

Useful tips, quizzes and peer assignment throughout the course which helps us to do our field work as in real.

Thanks to Coursera and University of Illinois Urban Champaign for providing great online platform

Kudos to Professor Hayden Noel for your time and inputs which is remarkable.


May 17, 2020

This course of Marketing Management from University of Illinois, has helped me to understand the very basic and important point on marketing.

As, value creation in market; understanding the need and finding the right solution to it in form of products. Also, I got brief knowledge about STP i.e. Segmenting, Targeting and Positing and also learned the concept of Marketing Mix and 4P's of it. the assignment which we got were too informatics and were similar to the industry based projects, which gave us 1st hand experience of the work done over there.

por Akhmanaeva S M

Jul 29, 2020

Great course! I took the course to strengthen my application to the Master's program in Marketing because my Bachelor's degree is pretty far from this realm. Perfect for deepening the basic knowledge about marketing. Dr. Hayden Noel is very cheerful prof making the educational process really exciting, so you will not get bored. He manages to include practical elements even online. Also, the course is very well structured and full of useful and interesting additional materials. Highly recommended!

por KETA A

Apr 05, 2020

It was really very useful course, i liked the mentor very much, he was describing every module in a very interesting and legible way, with good examples. His English was excellent, it was easy to understand him even without subtitles. I am going to pass h the next level of this course, while there are some missing issues i would like to go through.

Thank you very much for providing such opportunity and to spend time usefully during quarantine time.


Jun 03, 2020

It was one of the most interesting experience throughout my educational journey. I was never used to online classes like these but this definitely opened me up to this world. Prof. Hayden Noel deserves a major shout-out for being an absolute delight and for giving interesting examples. Truly and enlightening course.

por Badrinath R

Feb 12, 2017

Excellent introduction to the concepts of Marketing. The professor keeps the "virtual" class very engaging. I am taking the iMBA class in tandem with this course and I have to say that, my misconceptions about "marketing" are getting clear. Worthwhile if you are thirsty for knowledge and want to have fun learning.

por Andrés F R V

Jul 16, 2020

I Like it, I recomend that, It's so practical, If it is in the virtual mode, I'm imagine the classes in the presencial mode. I want study in this University. Thanks University of Illinois. :D And the professor is excellent, explain the items with clarity and very well his method :D

por Coral I

May 31, 2020

Great course! Really has me thinking about how my brand is doing and ways to improve. Truly shows the importance of marketing. Professor Noel takes the processes and theories and makes them simple and applicable to real life. Thank you!

por Amidu R R

Feb 19, 2020

I really enjoyed the course probably because I had marketing as my background though, however, every part it was explanatory and it's really helpful, it also serve as a refresher course to me, thump up to the teach.

por M. C O

Feb 13, 2019

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

por khair M

Apr 09, 2020

Wonderful course. it was my first online experience having an online course, and the marketing management course was really helpful and informative by the worthy and respectable tutor. our tutor was really humble.

por David H

Jun 02, 2018

Very engaging course. Perhaps one of the best professors I've ever had. Makes it simple to understand and captures the students attention. Love the videos he did around town and on campus. Highly recommend!


Apr 26, 2020

hy I am krishan rupani and according me this course is very good by my side with a great professor who teach me this course in the great and easy manner. i thanks course era for this wonderful teaching.

por Utsav M

Jun 16, 2020

An amazing course that helps in translating theoretical knowledge into practical learning through very relevant examples and case studies. The video interactions added a nice flavor and were refreshing

por Temur K

May 05, 2020

This course has provided a wonderful foundation for my further learning of Marketing. Strongly suggest this course to anyone who wants to launch a business or a project but doesn't know where to start.

por Kevin F

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

por Nishant K G

May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.