Chevron Left
Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,096 classificações
260 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

Filtrar por:

126 — 150 de 257 Avaliações para o Marketing Management I

por Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.


May 14, 2020

a very knowledgeable and helpful course!

por Zaur A

May 26, 2020

I got what i was expected and even more

por Jieyun L

Sep 28, 2020

very comprehensive, though quite basic

por Maryam B M

Sep 05, 2020

Thanks Prof. Hayden. I learned a lot!


May 26, 2020

It is the best online course to learn

por Rishabh R

May 21, 2020

A really informative and fun course!

por Jou P

Sep 07, 2018

Good material, resources and faculty

por H. W H D

Mar 18, 2018

Fantastic. Very engaging professor.

por Niharika S

Jul 13, 2020

wonderful course

i have learnt a lot

por Machon B

Sep 18, 2018

Great course and very informational

por Yone L

May 08, 2019

Great course, staff, and platform.

por Muhammad U A

Aug 16, 2018

very comprehensive course outline


Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

por James S

Mar 05, 2018

Great class and great Professor1

por Manan R

Oct 23, 2020

Very helpful and knowledgeable.

por Dr. A N

May 08, 2020

Incredible Learning Experience!

por Jose S

May 08, 2020

Excellent course and professor!

por sultan a

Nov 23, 2019

its amazing and valuable course

por Mohamed A A

Sep 24, 2020

Excellent course for every one

por Sumedh P

Aug 28, 2020

was really helpful, Thank you!

por Dr. R S

Jun 05, 2020

Excellent and Very interesting

por Nicat İ S

Apr 28, 2020

This course is very excellent.

por Wylie B

Oct 06, 2019

Great course, great professor.