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Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,262 classificações
311 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações

4 de Set de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

4 de Mai de 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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126 — 150 de 307 Avaliações para o Marketing Management I

por Hamza L

21 de Jul de 2019

Professor Hyden Noel is a fantastic mentor and trainer.


18 de Abr de 2020

it was excellent opportunity for me.thanks to coursera

por Kyoung H P

13 de Set de 2019

Great class with positive energies from the Professor.


11 de Nov de 2018

such an wondeful learning experienmce from this course

por Neha N

28 de Set de 2020

Great course work for beginners. Professor is great.

por Rafael R

28 de Nov de 2019

Really nice course, I enjoyed a lot! Great material.

por Deepak J

23 de Abr de 2020

Great Course! Well Designed for Easy Understanding.

por Ryan W C

7 de Out de 2019

Informative. Well organized. Dedicated professor.

por Ian E

8 de Jun de 2020

The videos were beyond helpful and very engaging!

por Himanshu M

14 de Fev de 2020

very good subject, professor is so much involved.


26 de Set de 2020

It's good platform for to learn about marketing.

por Ibrahim A E

12 de Abr de 2020

Perfect course, i get more data and its usefully

por Akshay s c S

13 de Dez de 2019

It was very helpful to know about the marketing.

por Dharmesh K K

31 de Mar de 2021

we should increase our skills through coursera.

por Letícia M

28 de Ago de 2019

Basic elements of Marketing are well explained!

por Anish R

14 de Jun de 2020

It's been exceptionally helpful and informtive

por Anis C

30 de Jun de 2020

Excellent course along with excellent lecture

por Michelle J

19 de Dez de 2017

Excellent and practical advice for marketing!

por Rami a e h

24 de Mai de 2020

Over my expectation one of best professor's


4 de Ago de 2020

Excellent course loved Prof. Noel's energy

por Christopher G

15 de Set de 2018

Fantastic Professor, relevant discussions.


14 de Mai de 2020

a very knowledgeable and helpful course!

por Alvin B

27 de Out de 2020

This course is great highly recommended

por Zaur A

26 de Mai de 2020

I got what i was expected and even more

por Jieyun L

28 de Set de 2020

very comprehensive, though quite basic