Chevron Left
Voltar para Marketing Management I

Comentários e feedback de alunos de Marketing Management I da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

551 classificações
112 avaliações

Sobre o curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Melhores avaliações


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

Filtrar por:

51 — 75 de {totalReviews} Avaliações para o Marketing Management I

por Gamal M E

Jan 27, 2018

excellent course for delivering the marketing management

por Hamza L

Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

por Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.


Nov 11, 2018

such an wondeful learning experienmce from this course

por Rafael R

Nov 29, 2019

Really nice course, I enjoyed a lot! Great material.

por Ryan W C

Oct 07, 2019

Informative. Well organized. Dedicated professor.

por Himanshu M

Feb 15, 2020

very good subject, professor is so much involved.

por Akshay s c S

Dec 14, 2019

It was very helpful to know about the marketing.

por Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

por Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

por Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.

por Jou P

Sep 07, 2018

Good material, resources and faculty

por H. W H D

Mar 18, 2018

Fantastic. Very engaging professor.

por Machon B

Sep 18, 2018

Great course and very informational

por Yone L

May 08, 2019

Great course, staff, and platform.

por Muhammad U A

Aug 16, 2018

very comprehensive course outline


Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

por James S

Mar 05, 2018

Great class and great Professor1

por sultan a

Nov 23, 2019

its amazing and valuable course

por Wylie B

Oct 06, 2019

Great course, great professor.

por Tamala M

Sep 17, 2018

Great and informative course!

por Guilherme C

Jan 27, 2018

good introduction for dummies

por Bharat S

Aug 08, 2019

Great course for a beginner

por Mark S

May 26, 2019

Really Enjoy Noel Hayden