This course definitely enhanced my marketing knowledge but I recommend it be updated. Assignments such as Red Laser should be updated considering the app has been shut down.

I feel the peer-review process is flawed in that the standard for grading fluctuates greatly between users. Also the premise of beginners grading the work of other beginners seems odd to me. I realize the Prof. and his TA's are busy and we are lowly online learners, but perhaps you could find industry mentors willing to devote time to grading, so some real insight could be gained.

Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.

muy buen curso para ir iniciando con muy buenas ideas y como la tecnología digital afecta a la forma de hacer negocios

Great learning overall. The down side I've found is that Peer review assignment, some of the peers don't review my assignments nicely, I tried to make interaction but seems not working.

In general I liked the course and content! However, some cases studies should be updated. The digital world changes dramatically fast and the course must follow it. We always expect to learn the latest trend and current examples.

This Course needs a Update, im really disappointed of Week 4 and the Assignments are Outdated and nothing new

Good course for someone seeking to know fundamentals of Digital Marketing.

Very interesting to have a broad view of how marketing tools create value to consumer nowadays.

This course is great if all you are looking for is the theory behind digital marketing.

I thought the course was illuminating and a great start to the specialization. I had me thinking and discussing what I learned. Professor Aric could use a little more energy as he had a very scripted feel to the lecture videos which almost felt like he was reading from the marketing dictionary. However, he was very thorough and informative.

Good start to the course. Though I feel more energy and enthusiasm by the instructors would uplift the course. Some content is not prevalent at present (outdated).

Found it to be a bit outdated.

Very elementary introduction of key concepts. Some of the material is a bit dated too.

Overall, it was structured nicely and not terrible.

Too basic, lack of academic insights, too much simplification of the concepts.

Suitable and for sure insightful for participants without any business background whatsoever, but not for others.

Interesting!

Very good learning and very nice explanation. Just that the material is very outdated. You really need to revamp and update the course curriculum. As a Digital Marketing Manager, I had come across multiple tactics and opportunities that we had exploited at least 3-4 years ago.

Good course. Not very comprehensive in topics covered, but that would be expected in online course.

Would've liked to see more examples of how various industries implemented some of the digital tools related to the 4Ps, in the different modules (through real interviews with industry marketing executives)

Good overview.. Didnt like the campus interviews. But expert lectures were good.

Porque ainda estou sendo cobrada e o curso já terminou

The course is good and provides you the knowledge!

The course is great, but the material is a bit outdated for 2018. Although the digital age is moving very fast and it is not easy to keep up. It feels that some more current up to date information is lacking. Overall a great course to start you first steps in the Digital world.

the course is very insightful and good for beginners in digital marketing

A bit too basic and starting to look dated.

Outdated in some cases. Overall it feels a bit abonded