Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
por Lokesh S•
Mar 18, 2020
This course me helps to understand me the basic or digital marketing perfectly. But this course are not much related to what i want to learn about digital marketing like SEO,Facebook marketing,Youtube marketing etc.
por Fátima L•
Sep 13, 2015
That's a good course. A little bit repetitive if you have already studied about MKT. But it presents new concepts, interesting cases and give you some updates about what is happening in the market regarding the 4Ps.
Mar 29, 2020
Learnt a very good lesson's from the famous university of Illinois.Hope this provided me a very good foundation for my future studies.And also want to thank Coursera for offering a very good content to learn
por Shereen N•
Mar 06, 2016
Packed full of real world case studies and concepts! We had a very good idea of how to apply these concepts as well. There were also well-designed assignments to trigger our thinking and knowledge synthesis.
por Partha C•
Apr 06, 2017
A resourceful course to start learning Digital Marketing. Courses are aligned with well crafted weekly assignments and a pace to keep up with. Overall, I had a very learned & fun experience. Thank you team.
Nov 07, 2016
That's a excellent course for begginers, we learned how to inniciate in the Digital world and how to use it the best way. There is interesting read suggestion and cases studies that push you into the world.
por Monika A•
Feb 21, 2017
This course might look lengthy from the course outline but is rather easily digestible if you stick to a schedule. Do it anyway, it's worth your time if you are serious about a career in digital marketing.
por Ashutosh K•
Oct 04, 2015
It an amazing start and i really admire Julie and Professor for putting so much of effort in creating the course in a super structured way , I taking the further modules since i liked the opening so much.
por Peter K•
Jan 10, 2020
Enjoyed and learned something that is already in use with my conversations with customers. One change I'd like to see is an update; specifically, I found the case studies relevant yet 5 to 10 years old.
por Sarah H•
May 06, 2017
Very informative, but I wish some of the videos and tools were more up-to-date. As we all know, Digital Marketing is constantly updating with new tactics, so even 2-3 years can make a big difference.
por Alessandra R•
Sep 16, 2016
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
por shivani y•
Sep 26, 2016
Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.
por Sri D M•
Aug 18, 2016
I enjoyed doing this course. It lays out the basics in such a structured way that is easy to understand and apply even if a person has no background in marketing. It is a great foundation course.
por Carmen C•
Sep 21, 2015
The course is a good introduction to the Specialization and the topic in general. It could be a bit more structured (like the courses that follow) but overall, as an introduction, it works.
por Siddharth S•
Aug 01, 2018
I liked the nature of assignments in addition to the actual coursework. The research and the effort I put in the assignments helped me get a better grip on marketing in a digital world.
por Taras H•
Oct 24, 2016
Great course for general understanding of neuromarketing concept, tools, etc. But in a number of cases, proposed reading and some of the video content (eg. interviews) are too academic.
por Stephane L•
Dec 07, 2015
Hands on courses combining short theories and studies overview with practical examples and exercices.
It is a very good introduction of the impact of the digital world on the marketing.
por Gisela S•
Dec 15, 2019
Really enjoyable course with relatable case studies. Unfortunately, some of the cases refer to products/sites/tools that do not exist anymore, so it was tricky to fully research them.
por sneha s•
Dec 11, 2016
I believe this is a well rounded course that gives a detailed overview on digital marketing. Its mostly for awareness and building knowledge rather than acquiring a specialized skill.
por Pratik n d•
Aug 27, 2016
This was a highly insightful and relevant course for a marketing neophyte such as myself. Kudos to Professor Rindfleisch for explaining the subject matter with consummate perspicuity.
por Moayed A•
Jun 07, 2016
Very good course and I would absolutly recommend it to each and every one who has intrests in marketing. Moreover the teacher is quite brilliant and very good in delivering concepts.
por Hanifa I•
Feb 25, 2017
some of the material needs update, like the Redlaser case.
otherwise, this course changed my perception about online learning. It was interactive and the case studies were creative.
por Brett C M•
Sep 17, 2019
The course is excellent. I gave it 4 stars rather than 5 because in 2019 some of the links no longer work and points of reference are dated. The fundamentals are great. Thank you!
por Helena I C P•
Dec 11, 2016
Excellent course in terms of content, but being evaluated by colleagues is very painful because there are always people too competitive and not at all friendly in the feed-back
por Tushar B•
Aug 08, 2016
Very nicely organised course. With student interviews, and discussions with industry leaders the course provides a very insightful introduction to marketing in the digital world.