With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
por Sri D M•
I enjoyed doing this course. It lays out the basics in such a structured way that is easy to understand and apply even if a person has no background in marketing. It is a great foundation course.
por Carmen C•
The course is a good introduction to the Specialization and the topic in general. It could be a bit more structured (like the courses that follow) but overall, as an introduction, it works.
por R K•
I think i came to know new things from this course. which will help me in the future. Digital marketing has now become more popular than any other course. Thank you Illinois and Coursera.
por Siddharth S•
I liked the nature of assignments in addition to the actual coursework. The research and the effort I put in the assignments helped me get a better grip on marketing in a digital world.
por Taras H•
Great course for general understanding of neuromarketing concept, tools, etc. But in a number of cases, proposed reading and some of the video content (eg. interviews) are too academic.
por Juan C C A•
Excelente curso! Me encanto! La unica que cosa que difiero es en algunos articulos que no se pueden acceder porque las paginas no lo permiten (pay to read), pero el resto... Excelente!
por Stephane L•
Hands on courses combining short theories and studies overview with practical examples and exercices.
It is a very good introduction of the impact of the digital world on the marketing.
por Gisela S•
Really enjoyable course with relatable case studies. Unfortunately, some of the cases refer to products/sites/tools that do not exist anymore, so it was tricky to fully research them.
por sneha s•
I believe this is a well rounded course that gives a detailed overview on digital marketing. Its mostly for awareness and building knowledge rather than acquiring a specialized skill.
por Pratik N D•
This was a highly insightful and relevant course for a marketing neophyte such as myself. Kudos to Professor Rindfleisch for explaining the subject matter with consummate perspicuity.
por Moayed A•
Very good course and I would absolutly recommend it to each and every one who has intrests in marketing. Moreover the teacher is quite brilliant and very good in delivering concepts.
por Hanifa I•
some of the material needs update, like the Redlaser case.
otherwise, this course changed my perception about online learning. It was interactive and the case studies were creative.
por Raveendra S•
Found Prof Aric's teaching style the best in this specialization, among the 3 instructors. He engages, has lively presentation and has provided a variety of interesting activities.
por ishu s m•
great content. got to learn many skills and strategies of marketing which i never notice in usual days.
Aric Rindfleisch is great tutor. quizzes and case study are very interesting.
por Brett C M•
The course is excellent. I gave it 4 stars rather than 5 because in 2019 some of the links no longer work and points of reference are dated. The fundamentals are great. Thank you!
por Helena I C P•
Excellent course in terms of content, but being evaluated by colleagues is very painful because there are always people too competitive and not at all friendly in the feed-back
por Julie A A•
I like the structure of this course. It made the course easy and helps me a lot to understand the basic concept of Marketing in the Digital Age. I learned a lot from this course.
por Carolina S B•
The last part was a little out of time, because we are in pandemia so we weren't able to complete the assignment easily, maybe change it so other students don't have this problem
por Tushar B•
Very nicely organised course. With student interviews, and discussions with industry leaders the course provides a very insightful introduction to marketing in the digital world.
por Teresa B•
Good course with plenty of content to learn and discover. A little harder and more time-consuming to complete than others. Definitely not well built for international students
por Vishal G•
It is a good learning experience with hands-on exercises. This course provides insight into business & marketing in general. The concept of 4Ps is quite interesting and valuable
por Cristy T•
This course is great. Very interesting world of digital marketing out there that i wasn't aware existed. Found some new great things in the world thank you so much for sharing!
por Amogh p•
Professor was very knowledgeable and experienced and provided excellent guidance. Still, the course could have been more detailed. but the peer review tasks were interesting.
por Vaibhav M•
This was really great experience and the platform you provide to learn is really good for gaining knowledge as well as for future.Thank you for sharing knowledge and for all.
por Almetwaly A A•
I think I've gained new information in the transformation from physical to digital era, you will know more on the marketing mix in digital perspective.
I recommend this course