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Voltar para Gestão de empresas de moda e artigos de luxo

Comentários e feedback de alunos de Gestão de empresas de moda e artigos de luxo da instituição Universidade Luigi Bocconi

4.7
estrelas
5,055 classificações

Sobre o curso

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Melhores avaliações

PM

1 de mar de 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

30 de jan de 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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876 — 900 de 1,251 Avaliações para o Gestão de empresas de moda e artigos de luxo

por Agnieszka K

26 de mai de 2021

T​hank You!!!!

por Chenjun Z

9 de ago de 2020

非常棒的一门课,学到了很多!

por Ifunanya o

15 de out de 2016

very educative

por Cristina I M

19 de mai de 2022

Great Course!

por Ahmed M

29 de jan de 2022

eman metwally

por MARIA V

16 de mar de 2021

Great Course!

por Natalia G

10 de jun de 2020

Great course!

por Tobias R

31 de mar de 2020

good overview

por Maria F

2 de mar de 2019

Great course!

por Matteo D M

14 de out de 2018

Great course!

por Eva V

3 de nov de 2017

Great course!

por Marco A C G

22 de out de 2017

Excellent!!!!

por Xinru Y

28 de jul de 2017

learns a lot!

por Mobin S

12 de jul de 2017

Insightful ..

por Amanda S

22 de mai de 2017

Great course!

por Livia M

18 de abr de 2017

Great course.

por Joanna M

7 de nov de 2016

great course!

por Solangel G

17 de out de 2016

Great course!

por Andrea

31 de out de 2015

Excelente!!!!

por Евгений Б

13 de out de 2015

Great course!

por Кристина Ш

7 de dez de 2021

​very useful

por Zhaohong L

16 de nov de 2021

Very useful!

por Wit W

20 de jun de 2021

O​MG so posh

por Zeynep A

27 de fev de 2021

Educational!

por Ludovica N

22 de out de 2020

amazing !!!!