Informações sobre o curso: This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things. Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.

Desenvolvido por: Michigan State University

Ministrado por: Ken Szymusiak, Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Ministrado por: Forrest S. Carter, Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

Informações básicas	Curso 5 de 6 no How to Start Your Own Business Specialization
Compromisso	7 weeks of study, 2-4 hours/week
Idioma	English
Como ser aprovado	Seja aprovado em todas as tarefas para concluir o curso.

Programa

SEMANA 1

Gearing Up Mindset: Strategy Focus

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement.

5 videos, 9 leituras

Reading: Five Steps to a Strategic Plan
Vídeo: Revisiting Strategy
Reading: What is a Vision Statement?
Reading: Sample Vision Statements
Vídeo: Directing Vision
Reading: Review What Is Strategy?
Reading: Invest in Your Success
Reading: Why Small Businesses Should Scrap Strategic Planning
Reading: What is a Mission Statement?
Vídeo: Mission Remarkable
Reading: Understanding Goals
Reading: Why are Goals and Objectives Important?
Vídeo: Gearing Up To Score

Nota atribuída: Understanding What It Will Take To Launch

Nota atribuída: Review of Key Strategy Concepts

Nota atribuída: Understanding a Strategy Statement

Nota atribuída: Business Startup Plan: The Strategy Statement

SEMANA 2

Gearing Up Mindset: Resource Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business.

5 videos, 4 leituras

Reading: Are Entrepreneurs Born or Made?
Reading: Summary: The Myth of the Idea
Vídeo: Effect Your Logic
Reading: The Value of Social Capital in Starting a Business
Reading: 4 Reasons Social Capital Trumps All
Vídeo: What's Your Stake - Part 2
Vídeo: What's Your Stake - Part 3
Vídeo: What's Your Stake - Part 4

Nota atribuída: Keys to Starting Upside Down

Nota atribuída: Capital Options

Nota atribuída: Resource Inventory

SEMANA 3

Gearing Up Business: Funding Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business.

3 videos, 9 leituras

Reading: 35 Great Ways to Fund A Small Business
Reading: Find Financing, Even If You Don't Fit a 'Type'
Reading: Startup Business Loans
Reading: 5 Things You Should Know About Revenue-Based Financing
Reading: The Basics of Crowdfunding
Vídeo: Who Can Stake You - Part Two?
Reading: How to Finance a Business With Your 401K
Reading: The Search Fund Model
Reading: 10 Tips For Bootstrapping Your Startup
Reading: Bootstrapping A Lean Startup
Vídeo: Who Can Stake You - Part Three
Revisión por el compañero: Getting in with the In Crowd

Nota atribuída: Money Milestones

Nota atribuída: Who Can You Ask?

Nota atribuída: Which 'Boots' Fund Best?

SEMANA 4

Gearing Up Business: Design Focus

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business.

3 videos, 6 leituras

Reading: Business Models Business Strategy
Reading: Reinventing Business Models Through Risk Management
Reading: How to Identify Your Riskiest Business Model
Reading: Blue Ocean Strategy: Creating Your Own Market
Reading: Value Innovation - The Key to Blue Ocean Strategy
Vídeo: Designing For Breakthrough
Reading: Four types of market (market maturity): Where does your startup’s product belong?
Vídeo: Type Cast Your Business

Nota atribuída: What Makes Your Business Model Work?

Nota atribuída: Knowing Your Market

SEMANA 5

Gearing Up Business: Execution Funding

This module completes step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. As discussed in modules three and four there are three areas that must be addressed to help insure that your business is capable and ready to create and deliver its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, This module focuses on the third and final of these requirements: finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. Finalizing these operational tasks not only provides a checklist for launch, but a budget for launch as well. At the end of this module you will have a production plan and accompanying budget along with a startup budget.

9 videos, 15 leituras

Reading: How to Create a Budget for Your Startup
Reading: The Stederal Case
Reading: Resource Budgeting Analysis Spreadsheets
Vídeo: Spreadsheet Tour - Part 1
Vídeo: Spreadsheet Tour - Part 2
Vídeo: Spreadsheet Tour - Part 3
Vídeo: Spreadsheet Tour - Part 4
Reading: Top-Down-Forecasting for Pre-revenue Startups
Reading: Buying Power Index by State
Reading: Buying Power Index for Key Cities
Reading: Bottom Up Forecasting for Pre-Revenue Startups
Vídeo: Show Yourself the Money
Reading: What Makes A Good Production Plan
Reading: Principal Factors in Successful Production Planning
Reading: Retail Range Planning, Merchandise Planning and Assortment Planning
Reading: Supply-Chain Mapping - The How To Guide
Vídeo: Where Truth Lives
Reading: Cost of Goods Sold & Cost of Services
Reading: How Do I Calculate the Direct - Cost of Sales for an Internet Startup
Vídeo: COGS of Success
Reading: Ready to Start a Business? Here’s What It Will Cost
Reading: Two Weeks to Startup-Day 3_ Calculating Startup Costs
Vídeo: Costs to Be The Boss

Nota atribuída: Navigating Market Potential

Nota atribuída: Operational Details

Nota atribuída: Counting the Costs

SEMANA 6

Gearing Up For Market Creation & ABC Plan

This module addresses the third (Get Market Created) and fourth (Get 'ABC' Game Plan) steps of the process to prepare for your capstone experience and business launch. These two steps prepare the business to connect with individuals and organizations in its market, form and nurture relationships and create customers. There is a saying in sports that winning cures all ills. There are several reasons that lead to business failures, most if not all can be cured with enough customers. Peter Drucker, who many describe as the father of modern business consulting, is famously quoted as saying, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” In essence a business is to create value, then create a customer. At the end of this model you will be able to develop a marketing plan and sales plan outlining the specific tools you will use to connect with and create customers.

10 videos, 14 leituras

Reading: Essence of Marketing
Reading: A Case for Entrepreneurial Marketing
Reading: Entrepreneurial Marketing for Your Business
Reading: Use These 5 Steps to Create a Marketing Plan
Vídeo: Points of Distinction - Part 1
Vídeo: Points of Distinction - Part 2
Reading: Getting to Grips with Content Marketing for Small Businesses
Reading: Creating New Markets
Vídeo: It Takes A Village - Part 1
Vídeo: It Takes a Village - Part 2
Reading: How to Create an Effective Marketing Plan
Reading: A Simple Guide for Startups to Determine Marketing Budget
Reading: 7 Tips to Create Facebook Ads That Convert
Reading: Google Adwords Benchmarks
Vídeo: Tools of Engagement: Mar-ke-Tcccs - Part 1
Vídeo: Tools of Engagement: Mar-ke-Tcccs - Part 2
Vídeo: Tools of Engagement: Mar-ke-Tcccs - Part 3
Vídeo: Tools of Engagement: Mar-ke-Tcccs - Part 4
Reading: Sales vs. Marketing -- Marketing Always Changes
Reading: The Elements of a Successful Sales Business Plan
Reading: 6 Growth Hacking Success Stories
Reading: Art of Rainmaking
Vídeo: The Anthem: ABC

Nota atribuída: Understanding Marketing

Nota atribuída: Marketing Planning

SEMANA 7

Checklist for Launch

This module presents the fifth and last step to prepare for your capstone experience and the launch of your business. At the end of this module you will have a completed a formalized final launch plan laying out the execution steps for your capstone experience.

Nota atribuída: Launch Plan

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Michigan State University

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