Informações sobre o curso
4.5
2 classificações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 29 horas para completar

Sugerido: 7 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 29 horas para completar

Sugerido: 7 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
4 horas para concluir

Gearing Up Mindset: Strategy Focus

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement....
Reading
5 vídeos (total de (Total 32 mín.) min), 9 leituras, 4 testes
Video5 videos
Revisiting Strategy7min
Directing Vision6min
Mission Remarkable5min
Gearing Up To Score9min
Reading9 leituras
Five Steps to a Strategic Plan3min
What is a Vision Statement?5min
Sample Vision Statements3min
Review What Is Strategy?7min
Invest in Your Success4min
Why Small Businesses Should Scrap Strategic Planning4min
What is a Mission Statement?6min
Understanding Goals10min
Why are Goals and Objectives Important?4min
Quiz3 exercícios práticos
Understanding What It Will Take To Launch6min
Review of Key Strategy Concepts14min
Understanding a Strategy Statement12min
Semana
2
Horas para completar
4 horas para concluir

Gearing Up Mindset: Resource Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business....
Reading
5 vídeos (total de (Total 43 mín.) min), 4 leituras, 3 testes
Video5 videos
Effect Your Logic9min
What's Your Stake - Part 29min
What's Your Stake - Part 38min
What's Your Stake - Part 46min
Reading4 leituras
Are Entrepreneurs Born or Made?7min
Summary: The Myth of the Idea10min
The Value of Social Capital in Starting a Business10min
4 Reasons Social Capital Trumps All5min
Quiz2 exercícios práticos
Keys to Starting Upside Down6min
Capital Options10min
Semana
3
Horas para completar
4 horas para concluir

Gearing Up Business: Funding Focus

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business....
Reading
3 vídeos (total de (Total 26 mín.) min), 9 leituras, 4 testes
Video3 videos
Who Can Stake You - Part Two?7min
Who Can Stake You - Part Three12min
Reading9 leituras
35 Great Ways to Fund A Small Business7min
Find Financing, Even If You Don't Fit a 'Type'5min
Startup Business Loans3min
5 Things You Should Know About Revenue-Based Financing5min
The Basics of Crowdfunding5min
How to Finance a Business With Your 401K5min
The Search Fund Model5min
10 Tips For Bootstrapping Your Startup5min
Bootstrapping A Lean Startup10min
Quiz3 exercícios práticos
Money Milestones10min
Who Can You Ask?8min
Which 'Boots' Fund Best?4min
Semana
4
Horas para completar
2 horas para concluir

Gearing Up Business: Design Focus

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business....
Reading
3 vídeos (total de (Total 29 mín.) min), 6 leituras, 2 testes
Video3 videos
Designing For Breakthrough9min
Type Cast Your Business9min
Reading6 leituras
Business Models Business Strategy10min
Reinventing Business Models Through Risk Management7min
How to Identify Your Riskiest Business Model5min
Blue Ocean Strategy: Creating Your Own Market5min
Value Innovation - The Key to Blue Ocean Strategy7min
Four types of market (market maturity): Where does your startup’s product belong?10min
Quiz2 exercícios práticos
What Makes Your Business Model Work?8min
Knowing Your Market10min

Instrutores

Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
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Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

Sobre Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

Sobre o Programa de cursos integrados How to Start Your Own Business

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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