Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.
Specifically at the end of this course you will be able to:
- create and evaluate your company's financial documents;
-complete the documents and regulatory procedures to create a legal business entity;
- protect your intellectual property;
-develop a management team;
Este curso faz parte do Programa de cursos integrados Como começar seu próprio negócio
Structure: Building the Frame for Business Growth
oferecido por
Programa - O que você aprenderá com este curso
Semana
1Company Structure & The Foundation: Financial Statements and Projections
Great companies are built upon great structures. We believe this structure is comprised of four critically important components: 1.) Development of your financial statements. 2.) Creating your legal entity. 3.) Protecting your intellectual property. 4.) Building your team. In Module 1, the learner will receive an introduction to the basics of the three financial statements: Income Statement, Balance Sheet and Statement of Cash Flows. By the end of this module you should be able to recognize the differences between each financial statement and understand the role they play in assessing the performance of your company. To close out the module you will be challenged to develop your first projected income statement for your business concept.
6 vídeos (total de (Total 29 mín.) min), 4 leituras, 4 testes
6 videos
Overview of Key Financial Statements5min
The Income Statement: Terminology & Structure7min
The Balance Sheet: Terminology & Structure5min
The Cash Flow Statement: Terminology & Structure5min
Financial Projections - Predicting the Unknown4min
4 leituras
Investopedia: Definition of Income Statement10min
Investopedia: Balance Sheet Definition10min
Investopedia: Definition of Cash Flow Statement10min
Explore Projected Income Statements10min
3 exercícios práticos
Income Statements10min
Balance Sheet10min
Cash Flow Statement10min
Semana
2The Frame: Forming the Legal Entity
By the end of this module, you will be able to explain the difference between C-Corps and LLC entities. You will also be able to use this understanding in order to establish your own business entity.
2 vídeos (total de (Total 14 mín.) min), 2 testes
1 exercício prático
C-Corps vs. LLC's20min
Semana
3The Features: Intellectual Property
Intellectual property is an often misunderstood component of business success. By the end of this module you will have an understanding for the basic forms of intellectual property protection and the role each one may play in the development of your small business.
4 vídeos (total de (Total 12 mín.) min), 3 testes
4 videos
Patents: Form & Function2min
Copyrights: Form & Function2min
Trademarks: Form & Function4min
3 exercícios práticos
Patents10min
Copyrights10min
Trademarks10min
Semana
4The Finish: Building the Team
Who you surround yourself with as you launch your venture will have an enormous impact on whether or not you succeed or fail. In this module we cover why team matters and how to recruit the right people to join your cause. By the end of this module you should have a feel for the characteristics of people that would be a good fit for your team and you will put your skills to the test by developing a staffing plan for you venture.
3 vídeos (total de (Total 14 mín.) min), 1 leitura, 1 teste
1 leituras
"The Mechanics of Mafia" by Blake Masters (transcribed from Peter Thiel)10min
Instrutores
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & InnovationBroad College of Business
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and InnovationMarketing
David Wheeler
Creative Research Faculty, The Hub for InnovationMedia and Information
Sobre Universidade Estadual de Michigan
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Sobre o Programa de cursos integrados Como começar seu próprio negócio
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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