Este curso faz parte do Programa de cursos integrados How to Start Your Own Business
Capstone - Launch Your Own Business!
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Informações sobre o curso
It is a cliché, but nevertheless very true. Experience is the best teacher. It is also the best confidence builder. It is time for you to take action! The concepts and skills presented throughout the courses in the specialization are applied in this capstone course where you will launch an actual business.
It will not be a business concept described on paper, but a functional business with legal status in your particular governmental jurisdiction, developed within your available resources whatever they are, and challenged to generate revenue.
One of the greatest benefits of this specialization is the business development environment provided by the population of learners. At the point of the capstone course your thousands of fellow learners become consultants capable of refining and adding value to your business concept, they may also be potential customers or at the very least allow you to observe the likely reactions from potential customers.
With the experience of launching this startup, and the execution capabilities and confidence gain from that experience it is our desire that you repeat the process and launch another startup or a bigger version of this startup. Hopefully going on to launch another, and another, and another, evoking another cliché, 'practice will make perfect'.
Programa - O que você aprenderá com este curso
Week
1Capstone Welcome & Overview
The goal of this assignment is to demonstrate your ability to apply all of the lessons you have completed by putting them to work and launching your own business in some form or fashion. This assignment is the sole assignment of this capstone course, and thus the last requirement for your certificate for this specialization. The primary goal though is for you to no longer be in the wishing stage, the thinking stage, or the taking classes stage, but to be in the 'have started something stage'.
As stated above you will create a business. Specifically:
• you will create and document a legal entity;
• you will create a digital presence for that legal entity;
• you will establish key operational plans (strategy statement, accounting ledgers, production and delivery schedules, and marketing plan); and
• you will produce one of three tangible outcomes (sales, traffic to an e-commerce site, or feedback to business pitch).
A successful assignment will illustrate your competence in the business startup fundamentals, but most importantly it will illustrate to yourself, beyond a shadow of a doubt that YOU CAN DO THIS!
1 vídeos (Total de 7 min)
1 videos
Week
2Creating Your Legal Entity
In this module you will be taking the first step toward the launch of your new business by creating a legal entity for your company. (Note: Much of the entity creation process can be handled by the individual, but we do recommend that you speak with an attorney to assist in this process.)
2 vídeos (Total de 14 min), 1 leitura, 1 teste
1 leituras
Legal Entity Comparison Chart - LegalZoom10min
Week
3Setting Up Your Bank Account
Now that we've established a business entity you are going to need to have a place to store all of the future revenue you make. In this module you will be tasked with setting up a bank account (or alternative) for the purpose of handling financial transactions related to your business entity. As a reminder it is critically important to try as hard as possible to keep your business and personal finances separate as to avoid any commingling of funds, and to protect personal assets from liability in case of litigation.
2 leituras, 1 teste
2 leituras
"How to Choose the Right Bank for Your Small Business" - INC Magazine10min
"How to Shop for a Bank." - Wall Street Journal10min
Week
4Create Your Digital Presence
In today's technologically driven economy your company's digital presence is a critical component in your future success. In this module you will be tasked with building the basics of your digital presence including: website and social media accounts.
3 leituras, 2 testes
3 leituras
Website Building Tools10min
Global Social Media Statistics10min
"8 Tips to Running an Actually Successful Social Media Campaign" - Ed Zitron for INC Magazine10min
Instrutores
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & InnovationBroad College of Business
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and InnovationMarketing
Sobre Michigan State University
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Sobre o Programa de cursos integrados How to Start Your Own Business
This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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