Chevron Left
Voltar para Intro to International Marketing

Comentários e feedback de alunos de Intro to International Marketing da instituição Universidade Yonsei

938 classificações

Sobre o curso

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Melhores avaliações


11 de mai de 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


12 de set de 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

Filtrar por:

1 — 25 de 221 Avaliações para o Intro to International Marketing

por Yoonjoo C

28 de jul de 2018

por Ravinder K

22 de jun de 2020

por Primada T

31 de mar de 2019

por Heidi B

7 de out de 2019

por Supanut S

1 de jun de 2020

por Ezzat

8 de jun de 2017

por Amy D

29 de set de 2016

por Joyce T

16 de nov de 2020

por Carolina S

22 de set de 2019

por Justin M

19 de abr de 2020

por Marushka A

22 de fev de 2016

por Van T

4 de ago de 2019

por Yolanda

28 de abr de 2016

por Nishanth H

12 de mai de 2020

por Anshul C

13 de set de 2017

por Maria S G

10 de abr de 2017

por Barbara

3 de out de 2017

por Jan F V C

6 de mar de 2016

por Sayan R

6 de set de 2017


24 de dez de 2019

por Jorge O T J

27 de jun de 2020

por Farah H

28 de jun de 2019

por HAJI K

7 de nov de 2019

por Pallavi B

13 de abr de 2020

por taara _

17 de set de 2018