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Voltar para Gestão da inovação

Gestão da inovação, Universidade Erasmus de Rotterdam

4.6
518 classificações
139 avaliações

Informações sobre o curso

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....

Melhores avaliações

por MS

May 20, 2016

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a

por RL

Apr 30, 2017

Excellent course and very well structured. Great for the beginers. But also great for someone who are involved in innovation management to reaffirm and strengthen their knowledge too.

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134 avaliações

por Caroline

Apr 17, 2019

Fantastic course! Came at the right time and has been very helpful.

por Lars Kramer

Apr 17, 2019

Great course that gives you the basic concepts of innovation management, creative thinking, teams & networks and disruptive innovation. It follows a clear pattern starting with creativity, idea management, testing and all the way to management of innovation teams. Good starting point for people who are new to innovation management. The exercises make it also interesting for those with experience and both these exercises and discussion tools are very usefull to think of your own innovation processes.

por Nasir Hussain

Apr 09, 2019

I learnt it and enjoyed it too! Great effort by you. Thanks.

por P Prakash

Mar 27, 2019

Good

por Rakshit P

Mar 25, 2019

Very good to understand the basics

por Richard Rella

Mar 24, 2019

very good course to start into innovation management...

por Lana Takieddine

Mar 18, 2019

The innovation management course was extremely helpful. It is very straight forward and very well structured. I sure recommend this course to my colleagues and friends who are involved in innovation projects.

por Claire Van der Werf

Feb 13, 2019

This course was very valuable for my preparation for my graduate program coming up. I am a visual learner and the visuals and examples used throughout this course helped tremendously. My advice would be to use subtitles so that you can see what they are saying because sometimes it was a little difficult to understand the different accents. I do like the switching of lecturers each week to keep our interest peaked with new faces and voices.

por EVVALA SATYA BHARATH

Feb 10, 2019

enlightened my knowledge, thanks to all the professors for giving the best teaching

coursera is a hub wonderful opportunities to learn new things

por Alejandro Lara-Hernandez

Feb 09, 2019

Interesting introduction to innovation management, however I'd have prefer it to go deeper into some of the topics.