Gestão da inovação

Universidade Erasmus de Rotterdam

Informações sobre o curso

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What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. 
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.

During this course, you will learn how to:
•	use the main innovation management terminology and concepts
•	explain the adoption life cycle and innovation adoption at the individual level
•	define creativity and explain how creativity can be stimulated
•	recognise and describe three types of idea management systems
•	explain what an innovation strategy is and why it is important
•	describe what a product portfolio is 
•	explain how innovation projects should be selected and managed
•	explain the importance of teams, team structures and networks for innovation.

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.

This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

Resultados de carreira do aprendiz

47%

comecei uma nova carreira após concluir estes cursos

35%

consegui um benefício significativo de carreira com este curso

13%

recebi um aumento ou promoção

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 10 horas para completar

Inglês

Legendas: Inglês, Vietnamita

Habilidades que você terá

Social NetworkManagementInnovationInnovation Management

Resultados de carreira do aprendiz

47%

comecei uma nova carreira após concluir estes cursos

35%

consegui um benefício significativo de carreira com este curso

13%

recebi um aumento ou promoção

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 10 horas para completar

Inglês

Legendas: Inglês, Vietnamita

Instrutores

Classificação do instrutor

4.55/5 (144 classificações)

oferecido por

Universidade Erasmus de Rotterdam

Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance.

Programa - O que você aprenderá com este curso

Classificação do conteúdo92%(5,223 classificações)

Semana

Semana 1

1 hora para concluir

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.

1 hora para concluir

5 vídeos (Total 24 mín.)

5 videos

About this course4min

1.1 What is innovation management?5min

1.2 Product, service and process innovations6min

1.3 Incremental and radical innovations2min

1.4 Architectural and modular innovations5min

Semana

Semana 2

1 hora para concluir

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations.

1 hora para concluir

2 vídeos (Total 26 mín.)

2 videos

2.1 The adoption lifecycle13min

2.2 Innovation adoption at the individual level12min

1 exercício prático

Quiz week 230min

Semana

Semana 3

2 horas para concluir

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!

2 horas para concluir

5 vídeos (Total 48 mín.)

5 videos

3.1 Introduction to creativity8min

3.2 What makes people creative?8min

3.3 How can we enhance creativity?12min

3.4 How can groups be creative?9min

3.5 Interview on creativity consulting8min

Semana

Semana 4

1 hora para concluir

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations.

1 hora para concluir

3 vídeos (Total 32 mín.)

3 videos

4.1 Idea management principles9min

4.2 Idea management types13min

4.3 Idea management challenges9min

1 exercício prático

Quiz week 430min

Semana

Semana 5

2 horas para concluir

Strategy - Innovation Strategy

Innovating is no longer a choice, but a business imperative. This imperative demands a clear strategic direction for the innovation activities. This week will introduce the central challenges and available solutions to develop and execute an innovation strategy. In addition, you will study the typologies and evolution of change in the business environment, and discuss tools that can help you make sense of your business environments. An important element in this module is that the change does not always occur independent of the firms, but firms are both subjects and agents of change. In particular, you will discuss how firms can shape their environment through disruptive innovations.

2 horas para concluir

5 vídeos (Total 32 mín.)

5 videos

5.1 Innovation strategy in an ever-changing world5min

Interview with Frans van Houten6min

5.2 Innovation strategy in an ever-changing world - part 15min

5.3 Innovation strategy in an ever-changing world - part 27min

5.4 Disruptive innovation7min

Semana

Semana 6

1 hora para concluir

Strategy - Portfolio Management

This week’s module is about portfolio management, which covers how to implement your innovation strategy. We introduce the concept of the funnel. We show two alternative funnels, reactive and proactive, and we explain the differences. You will explore three practical examples of the proactive process: Ericsson, Lego and Philips. Next, we will elaborate on an important consideration in portfolio management, which is protecting intellectual property. Finally, you will learn two specific tools that you can use in portfolio management. The first is a financial tool, the real options method, and the second one is the planning tool called ‘roadmapping’.

1 hora para concluir

4 vídeos (Total 36 mín.)

4 videos

6.1 Portfolio management9min

Interview with Hans Boeve6min

6.2 Protecting intellectual property9min

6.3 Tools for portfolio management11min

Semana

Semana 7

1 hora para concluir

Execution - Implementing Innovation

By studying the materials of this week and doing the associated exercise you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts of experimentation and enlightened experimentation within the context of innovation project management. As a result, you will be equipped with an understanding of the peculiarities of innovation projects, and how companies deal with these peculiarities.

1 hora para concluir

4 vídeos (Total 44 mín.)

4 videos

7.1 Why stage gate models are important10min

7.2 Stage gate models in detail and practice13min

Casestudy: Casserole Homecooker5min

7.3 Managing innovation projects: enlightened experimentation14min

1 exercício prático

Quiz week 730min

Semana

Semana 8

2 horas para concluir

Execution - Teams and Networks

How do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams and social networks are – and of what they are not – you will learn how these every-day concepts relate to innovation in organisations. You will explore key concepts about teams and networks, and become more aware of how you can generate and transmit innovation in your work activity.

2 horas para concluir

4 vídeos (Total 28 mín.), 1 leitura, 1 teste

4 videos

8.1 What is a team?7min

8.2 The key elements of team success6min

8.3 What is the process by which teams contribute to innovation?7min

8.4 What are the effects of social network structure on innovation?6min

1 leituras

Optional readings10min

Semana

Semana 9

1 hora para concluir

Final exam

1 hora para concluir

1 exercício prático

Final exam30min

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
O acesso a palestras e tarefas depende do tipo de inscrição. Se você participar de um curso como ouvinte, você poderá ver quase todo o conteúdo do curso gratuitamente. Para acessar tarefas valendo nota e obter um Certificado, você precisará adquirir a experiência do Certificado, durante ou após a participação como ouvinte. Se você não vir a opção de participar como ouvinte:
o curso pode não oferecer essa opção. Você pode experimentar um teste gratuito ou solicitar o auxílio financeiro.
Em vez disso, o curso pode oferecer 'Curso completo, sem Certificado'. Com esta opção, é possível ver todo o conteúdo do curso, enviar as avaliações necessárias e obter uma nota final. Isso também significa que você não poderá comprar uma experiência de Certificado.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Is financial aid available?
Sim, a Coursera oferece auxílio financeiro aos alunos que não podem pagar a taxa. Faça a solicitação clicando no link Auxílio financeiro, abaixo do botão "Inscreva-se" à esquerda. Você será solicitado a preencher um formulário e será notificado se for aprovado. Saiba mais.
Ganharei créditos universitários por concluir o curso?
Este curso não oferece créditos universitários, mas algumas universidades podem aceitar certificados de cursos que podem ser convertidos em créditos. Entre em contato com sua instituição para saber mais. Com os cursos on-line e os certificados Mastertrack™ do Coursera, é possível ganhar créditos universitários.

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Gestão da inovação