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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,554 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1101 - 1125 of 4,550 Reviews for Foundations of Digital Marketing and E-commerce

By Sue S

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Mar 31, 2023

Everything is very detailed, and easy to learn for newbie like me. I feel very excited to get it all done.

By Axcel R

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Oct 1, 2022

Very good course, if you already have experience in this area, it will help you reinforce basic knowledge.

By Gabriela C

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Sep 22, 2022

Great course!!! Even though I have experience in the are, I managed to learn many new things and details!

By Kris P

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Sep 13, 2022

This course gives a good foundation in preperation for the upcoming 7 courses. You won't feel like "Huh?"

By Bavithra V

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Sep 9, 2022

It's an excellent course for all beginners who want to gain knowledge on Digital marketing and E-Commerce.

By Aditya M

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Aug 27, 2022

This course is absolutely for the marketing enthusiast and helps you learn the basics of Digital marketing

By Daisy T

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Aug 19, 2022

This course is so informative. Well curated. Thank you

Really building my confidence as a digital marketer.

By Mark E

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May 17, 2022

Excellent material. Looking to eventually start my own online business so I found the course very helpful.

By Shivam C

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Dec 1, 2023

Its awesome course offered by google which helps me in gaining so much knowledge about digital marketing.

By abdul m

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Nov 21, 2022

Good Foundational course about digital marketing and teaching method is very good with reading materials.

By Adeel N

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Nov 21, 2022

Very well structured and well presented. Absolutely loved every bit of it - from videos to documentation.

By Shan H

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Nov 1, 2022

Thanks, Google / Coursera for this certificate. The mentor very well explained everything in this course.

By ِAshwaq A

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Oct 29, 2022

The course in general is wonderful and very useful, thank you all for the great effort

Thank you coursera

By Katya K

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Oct 23, 2022

I enjoyed this course and the way it introduces newcomers with significant notions in digital marketing.

By Thai T M L

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Sep 1, 2022

Useful for people starting to study about Digital Maảketing and Ecommerce or reviewing basic knowlegde.

By Mohamed F H

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Aug 31, 2022

Great course that will put you in the right direction if you want to start your Digital Marketing career

By rizfna n

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Aug 7, 2022

This course is very helpful for me. The teachers was so interactive so I enjoy while watching the videos.

By Gabriella d

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Mar 13, 2024

I am grateful to Coursera and Google for this opportunity and in particular the teachers, all excellent!

By Ibad A

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Jan 25, 2024

Highly informative course for individuals who are just starting out in Digital Marketing and E-commerce.

By Joshua K

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Jan 3, 2024

Extremely Informative and helpful. This course gave me the confidence to truly start and then keep going

By Saad A

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Oct 19, 2023

This is an ideal course for those who are new to digital marketing and have no prior knowledge about it.

By LE L (

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Oct 2, 2023

easy to understand. I love how lectures are easy to review plus coaches are very detailed in explaining.

By Gavin M

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Aug 7, 2023

Excellent course providing the foundations in Digital Marketing - and a great introduction to the field.

By Angela M

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Jun 4, 2023

Genuinely enjoy the instructors. Readings are also interesting and broken down in a very digestible way.

By Sadia M

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Jan 31, 2023

This course has helped me to learn about digital marketing. hope to work in this field and prove myself.