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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,536 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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826 - 850 of 4,543 Reviews for Foundations of Digital Marketing and E-commerce

By Alnelldo J C

Mar 21, 2023

From this first course, i learn so much about the foundation of digital marketing dan e-commerce that will help me in my future carier

By Pratyush G

Mar 16, 2023

This course truly build my foundation in Digital Marketing and E-commerce and also pushed my confidence to move further in the course.

By amanda s

Jan 29, 2023

The best course.

Very detailed and requires a lot of commitment which makes you more disciplined as an individual. I have learnt a lot.

By Sarah K

Jan 28, 2023

I have learned a lot of new things in this course that's going to help me in my future. And I am very excited to continue this course.

By Sameer M

Oct 25, 2022

Really a refresher of the digital marketing . Good Foundation COurse for anybody who wants to start in the field of Digital Marketing

By Pau T

Oct 12, 2022

Me encantó, aprendi muchas cosas de las que tenía alguna idea, pero este curso le dio mucha estructura a mis conocimientos anteriores

By Shafeer R

Sep 22, 2022

I think this was a great Foundation Course those who want to learn Digital Marketing & E-commerce. Joi's training section was so good.

By Geo T

Apr 7, 2024

Although its just an introduction, it is jammed pack with the models and tactics that you can learn on this course. Very informative!

By Celia V

Aug 17, 2023

Ha sido muy interesante y enriquecedor, he aprendido mucho y además puedes distribuir tus horarios a tu disposición. Muy recomendable

By John m

May 15, 2023

Clear, concise, and straightforward. Good pace, good depth for an introduction course, and good notes/glossaries to support learning.

By MFeynuus C

Mar 26, 2023

Informative and benefial course. What I appriciated most is the excellent way instractors presented the contents. Definately awesome!

By Devasri J

Oct 30, 2022

IIt's an amazing courseiIlearned a lot from this course. The way they present presented they told everything is easy to understand.

By carl b

Oct 30, 2022

Great course, loads of relevant content and very well delivered. Would recommend to anyone interested in studying digital marketing.

By Kadisha C

Jul 25, 2022

I really enjoyed going through this course. It was a great and interactive course to go through. Very easy to understand and follow.

By Diana H

Feb 18, 2024

A lot to learn but they broke it down well and it was nice to have the terms shown before each test to make it easier to understand.

By Louis V d V

Feb 9, 2024

For a complete beginner, this foundational course was of immense value to me in my quest to start a new career in Digital Marketing!

By Kristine Y

Dec 27, 2023

I enjoyed listening to the narrator. She was smart, pleasant and engaging but not over dramatic like other online teachers I've had.

By Mohsen A

Nov 8, 2023

Great presentation. You provide, videos, then rading, then video and more reading, then quiz. This is an effective way for learning.

By Dirkson A

Sep 19, 2023

This course provides ease in learning, structured content, and boosts confidence to complete the entire material . This is the best.

By Ayman S

Aug 23, 2023

A comprehensive entry level course that introduces digital marketing and e-commerce concepts in a smooth and easy to understand way.

By Carolina M M

May 15, 2023

Great overview of what is about to come in the course! The teacher is very on-going and she explains very well. I really enjoyed it.

By Edgar A

Dec 27, 2022

Great course, thanks Google for putting all of this information available for people willing to do something different for a living.

By Paola H

Nov 8, 2022

This first course really explains well what digital marketing is. You will learn all concepts and structures needed to move forward.

By Mir S A

Oct 2, 2022

This course easy to learn and in deepth of knowledge of foundation of digital marketing and ecommerce. Just awasom course out line.

By Christophe J

Jul 16, 2022

J'ai bien aimé. C'est une bonne base et un bon rafraîchissement même pour ceux qui comme moi ont appris par eux-même au fil des ans.