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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,554 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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4501 - 4525 of 4,550 Reviews for Foundations of Digital Marketing and E-commerce

By Guy C

Feb 18, 2023

Quite a bit is covered in this course.

Early on, a great, real-life, case study is given (beachgear marketing), showing how different channels were used at different stages of the campaign.

And then, nothing. no more case studies. all words. blah blah. And then you struggle to assimilate the information, because you don't get enough stories and the wider context.

More case studies, more graphics, animated graphics, infographics, more wider context !!!

By Alex I

Feb 28, 2024

I do appreciate the skills I've gotten and it's a good thing to put on my CV. But all in all this course was not good. The videos weren't engaging at all, the tests were pretty easy and it felt like every 2 videos the main teacher said "you'll learn about this later in the course". I wouldn't mind since it's an online course, but for £40 a month I'm not too sure.

By Miss A

Sep 7, 2023

Theoretical education helps us to have a deep knowledge of any subject or topic. But the problem with this method is that it can be remembered only for few days or months. Whereas practical knowledge is better then actually knowing how to do stuff in the real world, which is missing in this course.

By José M R M

Sep 7, 2022

It is a basic course in which you learn a lot of theory and they show some strategies that certain companies apply, but I think they could have put tutorial type examples, so much theory is stressful.

By Sabah B

Jul 16, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

By fathima a

Jan 31, 2024

My first and last name in the certificate is in small letters. it would be very helpful if you change it to capital letters.

By Jasmine D

Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

By Philip H

May 24, 2023

way too basic for someone with rudimentary experience in the digital world

By Nandini K

Jun 14, 2023

i have original pan card , but they are not verifying it. What can i do

By Samassi o

Nov 29, 2022

ya t'il pas une possibilité de recevoirs les cours en français ?

By Mustafa A D

Jul 10, 2023

Course was great but it should do be more practical + updated

By Manisha P

Nov 17, 2022

I am unable to proceed to the next week. Kindly help

By Hassam A

Sep 21, 2022

im not getting my certificate why is this?

By Christine W

Mar 23, 2023

Just watching videos, not interactive.

By anessa m

Oct 20, 2022

i cant get my certificate ,

By Sargam S

Apr 27, 2023

Very basic but insightful.

By Nish

Sep 30, 2022

Too general at times

By Sambhav j

Aug 13, 2023

It was Average

By Parichat P

Feb 29, 2024

เยอะเกินไป

By Shivani

Sep 11, 2023

I am disappointed that despite sending multiple follow-ups, I have not received any response.Could you please provide me with some assistance? Subject: Request for Correction of Name on Certificate Dear, I am writing to bring to your attention an issue with my recent certificate. On the certificate, my name is mentioned as "God Forbes," which is incorrect. My correct name is "Shivani." To help you identify the certificate in question, here are some details: - Certificate Number: [

September 2, 2023

18 hours (approximately)

Grade Achieved: 99.37%.

By Ayushi M

Mar 18, 2024

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

By Ammar A R

Mar 14, 2023

it's really a wasting of time and money, the course doesn't worth any penny, look at the second part of it, it's totally unreliable, the instruction given to achieve the exam are totally false, the exercise asks you to fill information in a section that doesn't exist in the page, it's a real failure, sorry but it's the reality, unfortunately i've wasted my money for a delusion.

By Sandra C

Mar 14, 2024

It's not easy finding a second support person. The study buddy. The course was interesting and Im enjoying it. It's the study groups that haven't been easy to join. Also the practice Im getting through this course are really awesome but there is no one to correct me properly by giving me feed back on how to figure the strategy.

By Warren C

Dec 19, 2023

The most of important contents are in the reading section with long articles. Some youtube videos have much better explanations for the concept. I don't understand why google needs an "instructor" for teaching this course. I won't recommend paying $69 for this course.

By Johny A C C

Nov 22, 2022

NO SOLO PUEDE ESTAR EN INGLES, HABEMOS ESTUDIANTES QUE AUN NO SOMO BILINGUES Y NO ENTENDEMOS MUCHO EL IDIOMA POR LO TANTO ES SUMAMENTE IMPORTANTE QUE LO SUBTITULOS TAMBIEN VENGA EN ESPAÑOL PORFAVOR MAS ATENTOS A ESTO COURSERA ESTAN FALLANDO COMO ORGANIZACION