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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,752 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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By Javeed I

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Sep 27, 2022

good

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Sep 23, 2022

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Apr 29, 2024

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Oct 29, 2023

best

By Hicham D

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Oct 18, 2023

GUUT

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Aug 31, 2023

nice

By ABDELLAH T

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Aug 20, 2023

good

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Aug 9, 2023

Good

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Jul 18, 2023

good

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May 3, 2023

GOOD

By Kukuh

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Apr 20, 2023

Best

By Prabeen K M

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Mar 27, 2023

Good

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Dec 3, 2022

Good

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Nov 21, 2022

good

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Nov 20, 2022

good

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Nov 6, 2022

GOOD

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Aug 26, 2022

Good

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Jul 6, 2022

Good

By hassan a m

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Jun 25, 2022

good

By Jo'raboyev A

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Apr 20, 2024

wsd

By Zahroxon M

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Apr 25, 2024

Ha

By Priya N

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Jul 9, 2022

ok