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Perspectivas Críticas na Gestão de Empresas

IE Business SchoolIE Business School

Informações sobre o curso

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This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For students who are thinking of a career in management, it may also prove useful as a basic introduction to some of the conceptual vocabulary and ideas behind modern theories of management. 
Using a wide disciplinary approach - from economics and history to social theory and even a smattering of biblical criticism - the course will invite students to consider several core management strategies and priorities from often unexpected perspectives in order to judge their success or failure. The key objective of the course is to bring into critical focus how we think about the function and culture of management, how managers understand their role within a firm, how they take decisions, set priorities and benchmark success and failure. 

Topics include: the function of the firm; the role of incentive; the ways in which narrative forces shape decision making, and how market relationships define the managerial culture in ways that can lead to sub-optimal outcomes.

Resultados de carreira do aprendiz

50%

comecei uma nova carreira após concluir estes cursos

40%

consegui um benefício significativo de carreira com este curso

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Inglês

Legendas: Inglês, Afrikaans

Resultados de carreira do aprendiz

50%

comecei uma nova carreira após concluir estes cursos

40%

consegui um benefício significativo de carreira com este curso

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Inglês

Legendas: Inglês, Afrikaans

Instrutores

Classificação do instrutor

5/5 (10 classificações)

Rolf Strom-Olsen

Professor

Humanities

12,048 aprendizes

1 Curso

oferecido por

IE Business SchoolIE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

Programa - O que você aprenderá com este curso

Classificação do conteúdo93%(1,045 classificações)

Semana

Semana 1

3 horas para concluir

The Lessons from Rome Part I

In Ancient Rome, merchant organisations very similar to modern firms were critical to capitalising key markets and to solving serious logistical problems to enable a vibrant trading network across the Mediterranean, including, critically, supplying the city of Rome itself with the food its citizens needed to survive. We will examine the Roman grain market and the organisations that operated within that market to ask: what, exactly, is a firm? What led to the firm's evolution? And what is the issue of agency that a firm inevitably entails?

3 horas para concluir

6 vídeos (Total 62 mín.), 3 leituras, 5 testes

6 videos

Before We Begin13min

Introduction4min

The Problem of Information10min

The Problem of Transaction Costs8min

Institutional Solutions and The Agency Dilemma12min

Supplemental (optional) Video - Class Discussion on the role of Freedmen13min

3 leituras

Syllabus & Readings10min

Grading and Logistics10min

Reading & Study Questions10min

5 exercícios práticos

Introduction10min

The Problem of Information10min

The Problem of Transaction Costs10min

Agency & Agency Costs10min

One: The Lessons from Rome Part I30min

Semana

Semana 2

2 horas para concluir

The Lessons from Rome Part II

This lecture expands upon the first discussion, drawing from the insights gained about firm organisation in the Ancient world to ask about the effectiveness of the Forced Distribution Ranking Scheme (also known as "stack and rank", "up and out", etc...) to evaluate and promote or terminate employees, widely used by many of today's leading corporations.

2 horas para concluir

4 vídeos (Total 46 mín.), 1 leitura, 2 testes

4 videos

The Value of Monitoring12min

Some Drawbacks 12min

Weighing the Method9min

Concluding Lessons from the Roman Grain Market 11min

1 leituras

Reading & Study Questions10min

2 exercícios práticos

The Value of Monitoring10min

Two: The Lessons from Rome Part II30min

Semana

Semana 3

1 hora para concluir

What is Innovation?

We live in the innovation economy. Firms have chief innovation officers. Innovation is, so we are told, the key to securing the future. And there are quite literally millions of books on the subject of innovation. So, what does it mean? And is it a useful idea for management? We'll consider both questions.

1 hora para concluir

5 vídeos (Total 50 mín.), 1 leitura, 1 teste

5 videos

Defining Innovation 9min

The Box: Explaining Its Introduction 12min

The Box: Conditions for Success8min

The Box: The Story of Failure 8min

Conclusion: Thinking Beyond Innovation 10min

1 leituras

Reading & Study Questions10min

1 exercício prático

Three: What is Innovation?12min

Semana

Semana 4

2 horas para concluir

The Power of Narrative

What do Hollywood movies, the Synoptic gospels, housing bubbles, Alan Greenspan's monetary policy, and the world's worst merger have in common? This week's lecture will develop a reading of narrative in order to explore a common pitfall that affects many managerial decisions.

2 horas para concluir

9 vídeos (Total 95 mín.), 1 leitura, 1 teste

9 videos

Examples of Commonplace Narratives 13min

Towards a Metacritical Concept of Narrative 13min

Home-Buying as An Investment 10min

Irrationality in The Marketplace 9min

Context Analysis 8min

The Behavior of Market Actors 9min

A Cognitively Dissonant Market?13min

Why Didn't The Federal Reserve Act? 9min

Narrative Structures and Managerial Decisions: Concluding Remarks 8min

1 leituras

Reading & Study Questions10min

1 exercício prático

Four: The Power of Narrative12min

Semana

Semana 5

1 hora para concluir

Is Shareholder Value a Good Idea?

Perhaps the most important lecture of the course. Almost all publicly traded firms are beholden, either explicitly or implicitly, to the principle of creating shareholder value. This week, we look at the history of this idea, how it has become widespread as a principle of corporate governance and how it has changed fundamentally the nature of the firm over the last 40 years. We will look at who the shareholders are, where their interests lie and what they have gained from this development. We will consider the wider and long-term consequences both for the firm and society. And we will ask - is this the kind of capitalism we really want?

1 hora para concluir

6 vídeos (Total 66 mín.), 1 leitura, 1 teste

6 videos

Shareholder Value: Origins I 12min

Shareholder Value: Origins II 8min

Regulatory and Market Changes 6min

Shareholder-centric Strategy 11min

Who is The Shareholder?16min

Conclusion 10min

1 leituras

Reading & Study Questions10min

1 exercício prático

Five: Is Shareholder Value a Good Idea?12min

Semana

Semana 6

2 horas para concluir

Case Studies

We look at the examples of two companies whose recent experiences encapsulate many of the core ideas of the course. The first is Apple, which, in the context of reporting their quarterly earnings in the Spring of 2013, committed an unprecedented amount of its capital reserves to a share repurchase scheme and dividend increase. We will look at the motivation and logic for this move. The second is Nokia (which has subsequently sold off its mobile phone business to Microsoft). We will look at how the company rose - and then dramatically fell - from its position as market leader in mobile communications.

2 horas para concluir

7 vídeos (Total 87 mín.), 1 leitura, 2 testes

7 videos

Case Studies: Apple 17min

The Rise and Fall of Nokia I 9min

The Rise and Fall of Nokia II 17min

Assessing Nokia's Strategy 13min

Explaining Nokia's Decline 14min

Conclusions 5min

Now It's All Over10min

1 leituras

Reading10min

2 exercícios práticos

Six: Case Studies12min

FINAL EXAM28min

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Você poderá pedir reembolso total até duas semanas após a data do pagamento, ou (para cursos recém-iniciados) até duas semanas após o início da primeira sessão do curso, o que ocorrer por último. Você não poderá receber reembolso após obter o Certificado de Curso, mesmo que tenha completado o curso dentro do período de duas semanas. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro aos alunos que não podem pagar a taxa. Faça a solicitação clicando no link Auxílio financeiro, abaixo do botão "Inscreva-se" à esquerda. Você será solicitado a preencher um formulário e será notificado se for aprovado. Saiba mais.

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Perspectivas Críticas na Gestão de Empresas

Perspectivas Críticas na Gestão de Empresas

Informações sobre o curso

Resultados de carreira do aprendiz

50%

40%

Resultados de carreira do aprendiz

50%

40%

Instrutores

Rolf Strom-Olsen

oferecido por

IE Business SchoolIE Business School

Programa - O que você aprenderá com este curso

Semana 1

The Lessons from Rome Part I

Semana 2

The Lessons from Rome Part II

Semana 3

What is Innovation?

Semana 4

The Power of Narrative

Semana 5

Is Shareholder Value a Good Idea?

Semana 6

Case Studies

Avaliações

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Perguntas Frequentes – FAQ

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