Este curso faz parte do Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

Dr. Thomas J. Mierzwa

oferecido por

Programa de cursos integrados Corporate Entrepreneurship: Innovating within CorporationsUniversidade de Maryland, College Park

Informações sobre o curso

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This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company.  The course is specifically valuable for:
• Employees who have creative ideas important to their company;
• Managers seeking to assemble creative people and resources; 
• Technical specialists desiring to become part of an internal venture; and
• Consultants who advise companies on ways to launch and grow internal ventures.

You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:

• Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
• Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
• Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
• Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy

Certificados compartilháveis

Tenha o certificado após a conclusão

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Curso 3 de 5 no

Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 14 horas para completar

Inglês

Legendas: Inglês

Instrutores

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

26,810 aprendizes

2 Cursos

Certificados compartilháveis

Tenha o certificado após a conclusão

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Curso 3 de 5 no

Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 14 horas para completar

Inglês

Legendas: Inglês

oferecido por

Universidade de Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Programa - O que você aprenderá com este curso

Semana

Semana 1

4 horas para concluir

Innovation Environments and Capabilities

In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.

4 horas para concluir

8 vídeos (Total 65 mín.), 6 leituras, 1 teste

8 videos

Preview of the Course5min

Welcome to week one2min

What are some basic types of innovations?8min

How can an audit reveal innovation competence and weakness?10min

How many ways can companies innovate?11min

How does innovation occur at different business levels?6min

How does technology uncertainty influence an innovation in the marketplace?9min

What are key "associating" skills of innovators?10min

6 leituras

Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3min

Meet Dr. Thomas J. Mierzwa3min

Connect with your Classmates10min

Our Recommended Textbook for the Course10min

How P&G Tripled Its Innovation Success Rate (Optional)10min

Explore the Online Master of Professional Studies in Technology Entrepreneurship5min

Semana

Semana 2

3 horas para concluir

Organizational Structures and Operational Formats

In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.

3 horas para concluir

8 vídeos (Total 73 mín.)

8 videos

Welcome to week two2min

How do you evaluate a winning innovation idea when you see one?12min

Who are innovation's creative role players?8min

Who are innovation's implementation role players?10min

How do manager, entrepreneur, and innovator roles differ?12min

How can innovation be framed as a process?7min

Do different organizational forms matter for innovation initiatives?6min

What organizational forms do innovation venture units take?12min

Semana

Semana 3

3 horas para concluir

Corporate Culture

In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.

3 horas para concluir

7 vídeos (Total 55 mín.)

7 videos

Welcome to week three1min

How does corporate culture influence innovation and creativity?12min

How can knowledge management enable innovation?6min

What factors influence the feasibility of an innovation?8min

How is innovation value classified within a firm?8min

How can benchmarking become an innovation practice?9min

How do innovation tournaments serve as a best practice?7min

Semana

Semana 4

4 horas para concluir

Creating an Innovation Strategy

In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.

4 horas para concluir

8 vídeos (Total 86 mín.), 2 leituras, 1 teste

8 videos

Welcome to week four1min

How do innovation managers survive an innovation project?9min

What's inside an innovation portfolio?8min

How do disruptive innovations change the marketplace?11min

How are innovations revealed in a blue ocean strategy?11min

How can lead users contribute to an innovation strategy?9min

How can open innovation become an entrepreneurial strategy?11min

Summary of key concepts21min

2 leituras

Creating Breakthroughs at 3M (Optional)10min

Earn a Degree Online in Entrepreneurship and Innovation5min

Sobre Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Perguntas Frequentes – FAQ

Quando terei acesso às palestras e às tarefas?
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o curso pode não oferecer essa opção. Você pode experimentar um teste gratuito ou solicitar o auxílio financeiro.
Em vez disso, o curso pode oferecer 'Curso completo, sem Certificado'. Com esta opção, é possível ver todo o conteúdo do curso, enviar as avaliações necessárias e obter uma nota final. Isso também significa que você não poderá comprar uma experiência de Certificado.
O que recebo ao me inscrever nesta Especialização?
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Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs