Este curso faz parte do Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
oferecido por
Programa de cursos integrados Corporate Entrepreneurship: Innovating within CorporationsUniversity of Maryland, College Park
Informações sobre o curso
4.2
16 classificações
This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
• Employees who have creative ideas important to their company;
• Managers seeking to assemble creative people and resources;
• Technical specialists desiring to become part of an internal venture; and
• Consultants who advise companies on ways to launch and grow internal ventures.
You will learn strategies to help you launch a corporate venture with coursework focused on four key areas:
• Examining how to audit a company's internal environment to establish a framework for its innovation capabilities;
• Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company;
• Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation;
• Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
Programa - O que você aprenderá com este curso
1
Seção
Innovation Environments and Capabilities
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
9 vídeos (Total de 76 min), 5 leituras, 1 teste
9 videos
Welcome to week one2min
What are some basic types of innovations?8min
How can an audit reveal innovation competence and weakness?10min
How many ways can companies innovate?11min
How does innovation occur at different business levels?6min
How does technology uncertainty influence an innovation in the marketplace?9min
What are key "associating" skills of innovators?10min
Preview of the Master of Professional Studies in Technology Entrepreneurship10min
5 leituras
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs10min
Meet Dr. Thomas J. Mierzwa10min
Connect with your Classmates10min
Our Recommended Textbook for the Course10min
How P&G Tripled Its Innovation Success Rate (Optional)10min
2
Seção
Organizational Structures and Operational Formats
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
8 vídeos (Total de 73 min), 1 teste
8 videos
How do you evaluate a winning innovation idea when you see one?12min
Who are innovation's creative role players?8min
Who are innovation's implementation role players?10min
How do manager, entrepreneur, and innovator roles differ?12min
How can innovation be framed as a process?7min
Do different organizational forms matter for innovation initiatives?6min
What organizational forms do innovation venture units take?12min
3
Seção
Corporate Culture
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
7 vídeos (Total de 55 min), 1 teste
7 videos
How does corporate culture influence innovation and creativity?12min
How can knowledge management enable innovation?6min
What factors influence the feasibility of an innovation?8min
How is innovation value classified within a firm?8min
How can benchmarking become an innovation practice?9min
How do innovation tournaments serve as a best practice?7min
4
Seção
Creating an Innovation Strategy
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
9 vídeos (Total de 97 min), 1 leitura, 1 teste
9 videos
How do innovation managers survive an innovation project?9min
What's inside an innovation portfolio?8min
How do disruptive innovations change the marketplace?11min
How are innovations revealed in a blue ocean strategy?11min
How can lead users contribute to an innovation strategy?9min
How can open innovation become an entrepreneurial strategy?11min
Summary of key concepts21min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10min
1 leituras
Creating Breakthroughs at 3M (Optional)10min
4.2
Melhores avaliações
por JM•Jun 8th 2018
open my mind for new business ideas and also to motivate others/
Instrutores
Dr. Thomas J. Mierzwa
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
Sobre University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Sobre o Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Perguntas Frequentes – FAQ
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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