This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
Este curso faz parte do Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
oferecido por
Programa de cursos integrados Corporate Entrepreneurship: Innovating within CorporationsUniversidade de Maryland, College Park
Informações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 13 horas para completar
Sugerido: 3 hours/week
Inglês
Legendas: Inglês
Programa - O que você aprenderá com este curso
4 horas para concluir
Innovation Environments and Capabilities
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
4 horas para concluir
8 vídeos (Total 65 mín.), 6 leituras, 1 teste
8 videos
Welcome to week one2min
What are some basic types of innovations?8min
How can an audit reveal innovation competence and weakness?10min
How many ways can companies innovate?11min
How does innovation occur at different business levels?6min
How does technology uncertainty influence an innovation in the marketplace?9min
What are key "associating" skills of innovators?10min
6 leituras
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3min
Meet Dr. Thomas J. Mierzwa3min
Connect with your Classmates10min
Our Recommended Textbook for the Course10min
How P&G Tripled Its Innovation Success Rate (Optional)10min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5min
3 horas para concluir
Organizational Structures and Operational Formats
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
3 horas para concluir
8 vídeos (Total 73 mín.)
8 videos
How do you evaluate a winning innovation idea when you see one?12min
Who are innovation's creative role players?8min
Who are innovation's implementation role players?10min
How do manager, entrepreneur, and innovator roles differ?12min
How can innovation be framed as a process?7min
Do different organizational forms matter for innovation initiatives?6min
What organizational forms do innovation venture units take?12min
3 horas para concluir
Corporate Culture
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
3 horas para concluir
7 vídeos (Total 55 mín.)
7 videos
How does corporate culture influence innovation and creativity?12min
How can knowledge management enable innovation?6min
What factors influence the feasibility of an innovation?8min
How is innovation value classified within a firm?8min
How can benchmarking become an innovation practice?9min
How do innovation tournaments serve as a best practice?7min
4 horas para concluir
Creating an Innovation Strategy
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
4 horas para concluir
8 vídeos (Total 86 mín.), 2 leituras, 1 teste
8 videos
How do innovation managers survive an innovation project?9min
What's inside an innovation portfolio?8min
How do disruptive innovations change the marketplace?11min
How are innovations revealed in a blue ocean strategy?11min
How can lead users contribute to an innovation strategy?9min
How can open innovation become an entrepreneurial strategy?11min
Summary of key concepts21min
2 leituras
Creating Breakthroughs at 3M (Optional)10min
Earn a Degree Online in Entrepreneurship and Innovation5min
Avaliações
4.2
Principais avaliações do CRAFTING STRATEGIES FOR INNOVATION INITIATIVES FOR CORPORATE ENTREPRENEURS
por JMJun 7, 2018
open my mind for new business ideas and also to motivate others/
oferecido por
Universidade de Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Sobre Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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