About this course: This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for: • Employees who have creative ideas important to their company; • Managers seeking to assemble creative people and resources; • Technical specialists desiring to become part of an internal venture; and • Consultants who advise companies on ways to launch and grow internal ventures. You will learn strategies to help you launch a corporate venture with coursework focused on four key areas: • Examining how to audit a company's internal environment to establish a framework for its innovation capabilities; • Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company; • Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation; • Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy
Who is this class for: For an increasing number of established companies, creating new businesses within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new businesses. This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead new businesses within established companies. This course is also valuable to any undergraduates, graduate students, or professionals interested in corporate entrepreneurship. The Corporate Entrepreneurship Specialization is designed for junior- and middle-managers in medium- to large-sized companies interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses within large companies. These new businesses rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation.
Taught by: Dr. Thomas J. Mierzwa, Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)
| Basic Info | Course 3 of 5 in the Corporate Entrepreneurship: Innovating within Corporations Specialization |
| Level | Beginner |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
- Video: Preview of the Course
- Reading: Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
- Reading: Meet Dr. Thomas J. Mierzwa
- Reading: Connect with your Classmates
- Reading: Our Recommended Textbook for the Course
- Video: Welcome to week one
- Video: What are some basic types of innovations?
- Video: How can an audit reveal innovation competence and weakness?
- Video: How many ways can companies innovate?
- Video: How does innovation occur at different business levels?
- Video: How does technology uncertainty influence an innovation in the marketplace?
- Video: What are key "associating" skills of innovators?
- Reading: How P&G Tripled Its Innovation Success Rate (Optional)
- Video: Preview of the Master of Professional Studies in Technology Entrepreneurship
- Video: Welcome to week two
- Video: How do you evaluate a winning innovation idea when you see one?
- Video: Who are innovation's creative role players?
- Video: Who are innovation's implementation role players?
- Video: How do manager, entrepreneur, and innovator roles differ?
- Video: How can innovation be framed as a process?
- Video: Do different organizational forms matter for innovation initiatives?
- Video: What organizational forms do innovation venture units take?
- Video: Welcome to week three
- Video: How does corporate culture influence innovation and creativity?
- Video: How can knowledge management enable innovation?
- Video: What factors influence the feasibility of an innovation?
- Video: How is innovation value classified within a firm?
- Video: How can benchmarking become an innovation practice?
- Video: How do innovation tournaments serve as a best practice?
- Video: Welcome to week four
- Video: How do innovation managers survive an innovation project?
- Video: What's inside an innovation portfolio?
- Video: How do disruptive innovations change the marketplace?
- Video: How are innovations revealed in a blue ocean strategy?
- Video: How can lead users contribute to an innovation strategy?
- Reading: Creating Breakthroughs at 3M (Optional)
- Video: How can open innovation become an entrepreneurial strategy?
- Video: Summary of key concepts
- Video: Learn More with the Master of Professional Studies in Technology Entrepreneurship
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
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