Informações sobre o curso

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Nível iniciante
Aprox. 14 horas para completar
Inglês
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês

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Universidade de Maryland, College Park

Programa - O que você aprenderá com este curso

Semana
1

Semana 1

4 horas para concluir

Innovation Environments and Capabilities

4 horas para concluir
8 vídeos (Total 65 mín.), 6 leituras, 1 teste
8 videos
Welcome to week one2min
What are some basic types of innovations?8min
How can an audit reveal innovation competence and weakness?10min
How many ways can companies innovate?11min
How does innovation occur at different business levels?6min
How does technology uncertainty influence an innovation in the marketplace?9min
What are key "associating" skills of innovators?10min
6 leituras
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3min
Meet Dr. Thomas J. Mierzwa3min
Connect with your Classmates10min
Our Recommended Textbook for the Course10min
How P&G Tripled Its Innovation Success Rate (Optional)10min
Explore the Online Master of Professional Studies in Technology Entrepreneurship5min
Semana
2

Semana 2

3 horas para concluir

Organizational Structures and Operational Formats

3 horas para concluir
8 vídeos (Total 73 mín.)
8 videos
How do you evaluate a winning innovation idea when you see one?12min
Who are innovation's creative role players?8min
Who are innovation's implementation role players?10min
How do manager, entrepreneur, and innovator roles differ?12min
How can innovation be framed as a process?7min
Do different organizational forms matter for innovation initiatives?6min
What organizational forms do innovation venture units take?12min
Semana
3

Semana 3

3 horas para concluir

Corporate Culture

3 horas para concluir
7 vídeos (Total 55 mín.)
7 videos
How does corporate culture influence innovation and creativity?12min
How can knowledge management enable innovation?6min
What factors influence the feasibility of an innovation?8min
How is innovation value classified within a firm?8min
How can benchmarking become an innovation practice?9min
How do innovation tournaments serve as a best practice?7min
Semana
4

Semana 4

4 horas para concluir

Creating an Innovation Strategy

4 horas para concluir
8 vídeos (Total 86 mín.), 2 leituras, 1 teste
8 videos
How do innovation managers survive an innovation project?9min
What's inside an innovation portfolio?8min
How do disruptive innovations change the marketplace?11min
How are innovations revealed in a blue ocean strategy?11min
How can lead users contribute to an innovation strategy?9min
How can open innovation become an entrepreneurial strategy?11min
Summary of key concepts21min
2 leituras
Creating Breakthroughs at 3M (Optional)10min
Earn a Degree Online in Entrepreneurship and Innovation5min

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Sobre Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations

Corporate Entrepreneurship: Innovating within Corporations

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