This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
This course focuses on four key areas:
• Learning the fundamentals and how to create financial statements for new ventures within the corporate environment;
• Examining valuation techniques for understanding how to assess and grow the value of the corporate venture;
• Exploring the different sources of internal and external financing for the corporate venture; and
• Applying lessons learned in the course to structure a funding deal and pitch the corporate venture.
Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing
Este curso faz parte do Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
Financing and Profiting from Innovation for Corporate Entrepreneurs
oferecido por
Programa de cursos integrados Corporate Entrepreneurship: Innovating within CorporationsUniversity of Maryland, College Park
Programa - O que você aprenderá com este curso
Semana
1Introduction to Financing Corporate Ventures
In this module, we will learn the fundamentals and how to create financial statements for new ventures within the corporate environment.
13 vídeos (Total de 70 min), 7 leituras, 2 testes
13 videos
Welcome to Module 11min
Finance for the corporate entrepreneur3min
The entrepreneurial spectrum6min
Corporate entrepreneur vs. startup entrepreneur5min
The "too typical" return on investment (ROI) process7min
A better approach to return on investment (ROI)4min
Intangible assets and return on investment (ROI)4min
The roles of products and leadership in return on investment (ROI)4min
Financial statement basics4min
Financial statement details7min
Financial metrics7min
Preview of the Master of Professional Studies in Technology Entrepreneurship10min
7 leituras
Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs10min
Meet Michael R. Pratt10min
Connect with your Classmates10min
Our Recommended Textbook for the Course10min
Income Statement Template (Optional)10min
Cash Flow Statement Template (Optional)10min
Balance Sheet Template (Optional)10min
2 exercícios práticos
Quiz 120min
Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise4min
Semana
2Corporate Venture Valuation Techniques
In this module, we will examine valuation techniques for understanding how to assess and grow the value of the corporate venture.
8 vídeos (Total de 47 min), 4 leituras, 2 testes
8 videos
Valuation techniques3min
Net present value9min
Opportunity cost of capital5min
Why NPV is best4min
Project payback period3min
Internal rate of return8min
Weighted average cost of capital9min
4 leituras
This is why public and private tech valuations are completely different (Optional)10min
Analyze the ROI of your innovation idea, step by step (Optional)10min
A better way to understand internal rate of return (Optional)10min
Take a look at some of Uber's finances in China as it eyes an IPO (Optional)10min
2 exercícios práticos
Quiz 220min
Corporate Venture Valuation Techniques Exercise4min
Semana
3Sources of Financing for Corporate Ventures
In this module, we will explore the different sources of internal and external financing for the corporate venture.
8 vídeos (Total de 35 min), 3 leituras, 1 teste
8 videos
Sources of funding1min
Internal funding3min
Customer and vendor financing3min
Franchising4min
Joint ventures8min
Co-branding6min
Licensing agreements6min
3 leituras
How to put your money where your strategy is (Optional)10min
How nimble resource allocation can double your company’s value (Optional)10min
Negotiating a better joint venture (Optional)10min
1 exercício prático
Quiz 320min
Semana
4Creating the Investment Proposal for the Corporate Venture
In this module, we will apply lessons learned in the course to structure a funding deal and pitch the corporate venture.
8 vídeos (Total de 49 min), 6 leituras, 2 testes
8 videos
Business proposals and the pitch3min
How to write an effective business proposal3min
What do your funding sources want to see4min
How to create a pitch deck6min
Do's and don'ts of the pitch12min
Final thoughts5min
Learn More with the Master of Professional Studies in Technology Entrepreneurship10min
6 leituras
Unearthing the sources of value hiding in your corporate portfolio (Optional)10min
Strategic principles for competing in the digital age (Optional)10min
Corporate venture capital (Optional)10min
Investing in breakthrough corporate venture capital (Optional)10min
Concrete steps for CFOs to improve strategic risk management (Optional)10min
In search of ingenuity (Optional)10min
2 exercícios práticos
Quiz 424min
The Pitch2min
4.6
1 avaliaçõesMelhores avaliações
por VG•May 11th 2017
Really interesting information and useful. well presented.
Instrutores
Michael R. Pratt
Lecturer of Technology EntrepreneurshipMaryland Technology Enterprise Institute (Mtech)
Sobre University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Sobre o Programa de cursos integrados Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project.
The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
O Coursera proporciona acesso universal à melhor educação do mundo fazendo parcerias com as melhores universidades e organizações para oferecer cursos on-line.
© 2018 Coursera Inc. Todos os direitos reservados.
