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Voltar para Os negócios sociais

Comentários e feedback de alunos de Os negócios sociais da instituição Universidade Northwestern

773 classificações

Sobre o curso

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Melhores avaliações


17 de out de 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1 de mai de 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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1 — 25 de 105 Avaliações para o Os negócios sociais

por Raja R

16 de fev de 2017

por Keith B

14 de ago de 2019

por Danielle C

20 de nov de 2018

por christopher

16 de nov de 2020

por Maya C

10 de out de 2016

por henrietta K

21 de mar de 2016

por Hira A

17 de mai de 2021

por Toby W

18 de out de 2017

por Cristian G G

2 de mai de 2017

por Arantxa C V V

29 de nov de 2019

por Brianna W

6 de jun de 2019

por James-Anthony G

13 de ago de 2019

por Lyssa M

6 de jun de 2016

por Mike D

26 de nov de 2020

por Joel R A H

13 de jul de 2020

por Emmanuel E

11 de mar de 2021

por Ronald B

16 de ago de 2020

por Soren G

13 de mar de 2021

por Ninette P

27 de set de 2020

por Natasha

14 de fev de 2016

por Rizwan H

9 de jan de 2021

por Luznery d C V M

7 de jun de 2016

por Mary L

4 de mai de 2020

por Martynas K

7 de nov de 2016

por Bruno G

15 de fev de 2016