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Voltar para Os negócios sociais

Comentários e feedback de alunos de Os negócios sociais da instituição Universidade Northwestern

553 classificações
69 avaliações

Sobre o curso

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Melhores avaliações


Oct 18, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


May 02, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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1 — 25 de {totalReviews} Avaliações para o Os negócios sociais

por Jaydon

Feb 20, 2019

Really good course i have had

por Lilia M A C

Feb 25, 2019


por Mahmoud R

Apr 08, 2019

very cool

por Gayle H

Sep 19, 2017

The best for anyone who wants to truly understand what social media really is.

por Bruno G

Feb 16, 2016

Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.

por Lyssa M

Jun 06, 2016

Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.

por Maya C

Oct 10, 2016

An excellent course for those new or seasoned to marketing. We live in a digital world and if you own your own business, work for a large company or are a freelancer (like me) you can grow your business and benefit from this class. Seriously do yourself a favor and take this class!!

por Lisa S

Sep 05, 2016

All these courses have been wonderful!

por Yauri

Jan 30, 2016

Phenomenal Course!

por Sebastián S

Mar 24, 2016

very good

por Mark B

Aug 28, 2017

Excellent and so practical!


Feb 21, 2016


por Zuko K

Mar 04, 2016


por Luznery d C V M

Jun 08, 2016

Great course! The course material is focused on the current Social media techniques. Recommended!

por FOTO H K

Jan 26, 2016

un cours tres important. et je trouve que c'est trop court.

por Gabriel G

Feb 10, 2016

you can really learn a lot of social media and digital marketing with all this courses

por François-Lévy Z

Jun 01, 2018

Just perfect.

por Víctor R O L

Jul 03, 2017

Great course!

por Sandra D

Mar 01, 2017

Great course!

por Silvana B

Nov 16, 2016

Fantastic! Content very well prepared and shown in a clear and didactic way.

por Natasha V

Feb 14, 2016

Super course

Thank you Professor and Northwestern University and Coursera for some wonderful material

por Henrietta K

Mar 22, 2016

A great start to this specialization, and excellently done. I've found out things in this course that made lightbulbs go off above my head - and after having finished all 5 courses, I've signed up again to review, and to get the paid version of the course!

por Marco

Mar 14, 2016

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

por Vaylyn R

Dec 08, 2016

Awesome sauce

por Juan A R P

May 23, 2016

This was a fantastic Course