Creating a Pilot Program

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From the course by Northwestern University
The Business of Social
340 ratings
Northwestern University

The Business of Social

340 ratings
Course 5 of 6 in the Specialization Social Media Marketing
From the lesson
Performance
In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.

Meet the Instructors

  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc