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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
1,121 classificações
240 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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201 — 225 de {totalReviews} Avaliações para o Brand and Product Management

por Tahreem R

Nov 22, 2016

I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.

por Ricard B T

Jul 04, 2016

Muy buen curso, con una excelente y práctica materia!

por Anastasia D

Mar 02, 2016

Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.

por Javier R I

Mar 12, 2016

Muy buena introducción a la especialización en Marketing Mix de una escuela de negocios tan prestigiosa como el IE Business School. Los casos prácticos son de gran ayuda didáctica y lo único en que piensas al acabarlo, es en empezar el siguiente módulo de la especialización. Muy recomendable a aquellos interesados en la materia.

por Helder R V

Feb 20, 2016

Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.

por Pore J

Aug 03, 2016

Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.

por VALENTINA V C

Dec 04, 2016

VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.

GOOD LENGTH OF VIDEOS

GOOD REAL LIFE EXAMPLES

por Carole R

Nov 28, 2017

Course structure and content is very well done and logical and the path is always motivating. The only improvement point I could point out is the English in the writing... the transcripts are really not accurate and contain many mistakes, and the readings or question headlines contain mistakes as well... a proposer proof-reading exercice would be a good point :)

por Harshad D

Oct 13, 2016

excellent

por Rene G

Jan 24, 2017

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

por VINODH K

Oct 01, 2016

better accent clean verbal this is how every course should be slow and steady

por Shruthi S

Apr 15, 2018

Helpful and value adding

por Colin M

Feb 10, 2018

This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).

por Ashwin R

Nov 26, 2017

Good course on branding that touches upon all the fundamentals

por Omkar T

May 20, 2017

The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.

por EKANE R H

Apr 21, 2019

very interesting

por Nana K

May 25, 2019

Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques

por Mohab H Y

Jul 28, 2019

Some topics would have been more compelling if more examples were brought up. But Professor Luis Rodriguez Baptista was such a charismatic figure in their MOOC, so made very module interesting and understandable. Would have preferred a feedback section in the quiz we take to provide a better understanding of our answers

por Hassan S

May 23, 2019

Could have been more engaging

por Fabio M

Nov 04, 2019

The information provided are simple and excellent. Everyone with a foundation of marketing can benefit from this course. The pace of the information along in the video is intense and a little bit too fast. I would have liked a slightly more relaxed rhythm. Anyway, thanks to IE business school for a great experience as first Mooc course.

por Ivan Z

Jan 21, 2019

well enough

por Cristina T

May 22, 2017

This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.

por Laura E S

Jan 17, 2018

Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.

Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.

por Ahmed N

Jun 07, 2016

the language of this video is to high, it's like to be for reading more than speaking ( Too Formal).

The Content is quite good, but it needs more time in order to fully understand it.

por Vijay S

Oct 10, 2016

The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.