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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,269 classificações
485 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

14 de Out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 de Set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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201 — 225 de 487 Avaliações para o gestão de marca e produto

por Nasim A

2 de Mar de 2021

Excellent course I have ever taken for the brand management

por Ruchi C V

14 de Jul de 2016

Good one to begin with. Very well laid out and illustrated.

por Abhinav A P

17 de Jun de 2021

R​eally good course. Very informative and well structured.

por Adekola F

20 de Out de 2017

All I can say is that the course is amazing. I've learnt a

por Jai K T

18 de Jan de 2017

Great course to learn about brands and product management.

por Catalina G C

6 de Mar de 2016

Great course! I really enjoy all the videos and lectures.

por Dallas M

29 de Jul de 2021

Loved this course and are looking forward to taking more!

por Tamil S V K

18 de Mai de 2020

This course is quite informative and learnt new concepts.

por Diksha S

14 de Mar de 2017

Great Course! I got to learn a lot. Very useful content.

por Gustavo G

8 de Mar de 2016

I had learn in this course! More than my own university.

por Mathieu P

13 de Ago de 2020

An intense and exciting course, I highly recommend it !

por raj u

13 de Jan de 2017

Analysis of an issue is super along with illustrations.

por Anjali s

5 de Jan de 2021


por Anna B

8 de Mai de 2020

Great course, clear structure, incredibly interesting!

por Joshua A

28 de Out de 2021

o​oh what a course on branding.....thoroughly enjoyed

por Dr V G

11 de Jun de 2020

Practical case study of lemondae is very good example

por Christian R

1 de Nov de 2021

The topic very interesting. I have learned too much.


2 de Set de 2020

It was awesome and that Marketing Funnel was amazing

por Sylvano I

20 de Ago de 2020

very informative learnt so much on brand management

por Muhammad S

22 de Jul de 2020

Very interesting and valuable for business students

por vishal k

24 de Jul de 2017

Great course with good examples explained properly

por Agnieszka

26 de Fev de 2017

Excellent! I really enjoyed following this course.

por Ivonne M

16 de Mar de 2021

Muy completo el curso, solo que n otiene creditos

por Koh W B J

18 de Nov de 2020

Interesting and comprehensive content and course.

por soumya K

13 de Set de 2018

excellent course to understand brand. very useful