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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

4.7
estrelas
2,374 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

MT

14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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1 — 25 de 522 Avaliações para o gestão de marca e produto

por Ricardo O

10 de fev de 2016

por PK

16 de mai de 2019

por Andrijana H

30 de mar de 2020

por jaeminshim

5 de jan de 2019

por Deuel C E

18 de ago de 2019

por Мосеев К К

14 de dez de 2018

por Samaa B

20 de jun de 2020

por Vardaan g

11 de mai de 2019

por Paula S G

15 de mar de 2020

por Nader M A

6 de mar de 2019

por Salil R

8 de set de 2018

por Jeannette M

14 de ago de 2016

por Juan E M M

23 de set de 2020

por Anthony J D

8 de jun de 2020

por Srinivasa V

26 de abr de 2020

por Shu Q L

18 de jul de 2016

por Ervin J D P

2 de set de 2020

por Sampson N O

5 de fev de 2021

por Ghazal H

8 de fev de 2020

por Soyeon S

26 de fev de 2017

por Peter I A

7 de jan de 2020

por Kiran G

17 de jun de 2021

por Youssef M

25 de abr de 2022

por Bankole J

20 de set de 2020

por Ajay K

19 de jun de 2022