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Voltar para gestão de marca e produto

Comentários e feedback de alunos de gestão de marca e produto da instituição IE Business SchoolIE Business School

2,365 classificações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações


14 de out de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de set de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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251 — 275 de 513 Avaliações para o gestão de marca e produto

por Aliroz K

26 de mar de 2019

One of the best course for Business students.

por Anna N

21 de fev de 2019

Very nice course! and really nice instructor!

por MD. R H

27 de jul de 2020

It is an interesting course. I learned a lot

por Aya h

13 de abr de 2020

Helped me understand the basics of branding

por Yazan B

16 de mai de 2022

A benefcial course and a great instructor!

por Рацеева С С

11 de mar de 2019

Great course, great professor. Good luck fo

por 何慧洁

27 de jul de 2021

I have reapped great fruit in this course!

por Krishnaprabhu

11 de mai de 2020

It was an unbelievable learning experience

por DrNaveed I

11 de mai de 2020

It will really really helpful in my career

por Abhinav

12 de ago de 2020

Thank you for the informative course BPM.

por Ishank K

29 de jun de 2020

Deep Understanding about brand management

por Samia A

12 de mai de 2020

Very Informative course. Great instructor

por Liya S

25 de ago de 2019

very good course with a very good teacher

por Vahid N

28 de ago de 2016

Great introduction to the subject matter.

por Alvin J S

15 de nov de 2020

Simplified yet very informative, cheers!

por Veronika U

26 de out de 2020

This was really useful course for me. :)

por Anamika A

3 de jun de 2020

The concepts were excellently explained.

por Ryan M

3 de abr de 2020

Great course with real up-to-date ideas.

por Łukasz C

21 de ago de 2016

Really great course! I enjoyed it alot!

por Sumit R G

25 de jun de 2021

Very engaging and good precise content

por Matteo R

25 de jul de 2017

Great course and super cool instructor

por Jean C

20 de set de 2016

very interactive course.. very helpful

por Maisaa M S

6 de mai de 2019

Very well explained. Easy to follow.

por Jose A Z P

8 de jan de 2017

This course is awesome i like a lot

por Sophia J

10 de dez de 2016

Great course and amazing professor!