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Voltar para Brand and Product Management

Comentários e feedback de alunos de Brand and Product Management da instituição IE Business SchoolIE Business School

4.7
estrelas
1,154 classificações
247 avaliações

Sobre o curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Melhores avaliações

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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201 — 225 de {totalReviews} Avaliações para o Brand and Product Management

por Colin M

Feb 10, 2018

This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).

por VALENTINA V C

Dec 04, 2016

VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.

GOOD LENGTH OF VIDEOS

GOOD REAL LIFE EXAMPLES

por Tahreem R

Nov 22, 2016

I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.

por Pore J

Aug 03, 2016

Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.

por Omkar T

May 20, 2017

The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.

por Helder R V

Feb 20, 2016

Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.

por Robert B C

Oct 15, 2017

Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!

por José L L

Mar 10, 2016

Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all

por Nana K

May 25, 2019

Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques

por Mauro

Aug 25, 2017

Good course for a general overview. Engaging tutor but it needs more visual in my opinion.

por Rene G

Jan 24, 2017

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

por VINODH K

Oct 01, 2016

better accent clean verbal this is how every course should be slow and steady

por Ashwin R

Nov 26, 2017

Good course on branding that touches upon all the fundamentals

por Ryan P

May 03, 2018

Very thorough and insightful with many practical examples.

por Ricard B T

Jul 04, 2016

Muy buen curso, con una excelente y práctica materia!

por Aliexo f

Feb 23, 2016

The depth of the topic taught is really amazing

por SeyedKamalAddin R

Feb 29, 2016

Good course.

just, it does not go in depth

por Eugene T

Mar 13, 2016

Great course for Branding Insights!

por Hassan S

May 23, 2019

Could have been more engaging

por Shruthi S

Apr 15, 2018

Helpful and value adding

por mafer s

Jan 26, 2020

Me está encantando!

por EKANE R H

Apr 21, 2019

very interesting

por Nagesh S

Dec 29, 2016

good learning,

por Harshad D

Oct 13, 2016

excellent

por Monika T

Apr 18, 2016

Useful