the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.

The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.

Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.

Great course with solid content and concepts, i definitely recommend it.

I didn't gave a 5 star review only because i felt that more examples were needed on module 4.

The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.

This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).

VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.

GOOD LENGTH OF VIDEOS

GOOD REAL LIFE EXAMPLES

I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.

A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.

Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.

The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.

Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.

Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!

Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all

Interesting course. I really liked that there were assignments available in the beginning of the course.

I enjoyed the course. Only feedback is that the last 2 modules could be improved and delivered better.

The Professor gave clear explanations with relatable examples.

The navigation on the site was also easy

Bueno, pero la voz del profesor era un poco lenta y me generaba cansancio después de un rato.

A wonderful course that is very well structured and paced. The modules are very informative.

Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques

Good course for a general overview. Engaging tutor but it needs more visual in my opinion.

Suitable course to understand the concept of brand and get a good overview of branding.

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

Excellent Course. Great Quiz modules. Clarity in process with definite examples.