Programa de cursos integrados Excel para MySQL: Técnicas Analíticas para Negócios

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Programa de cursos integrados Excel para MySQL: Técnicas Analíticas para Negócios

Turn Data Into Value. Drive business process change by identifying & analyzing key metrics in 4 industry-relevant courses.

Sobre esse Programa de cursos integrados

Formulate data questions, explore and visualize large datasets, and inform strategic decisions. In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process. The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.

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Parceiros do setor:

5 courses

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Dê destaque às suas novas habilidades em seu currículo ou no seu perfil do LinkedIn.

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Enroll and get full access to every course in the Specialization for 7 days. Cancel any time.
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Business Metrics for Data-Driven Companies

    Próxima sessão: Abr 3 — Mai 8.
    4 weeks, 3-5 hours per week
    English, Chinese (Simplified)

    Sobre o curso

    In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
  2. CURSO 2

    Dominando a análise de dados em Excel

    Próxima sessão: Abr 3 — Mai 22.
    6 weeks, 3 - 5 hours per week

    Sobre o curso

    In business, data and algorithms create economic value when they reduce uncertainty about financially important outcomes. This course teaches the concepts and mathematical methods behind the most powerful and universal metrics used by Data Scientists to evaluate the uncertainty-reduction – or information gain - predictive models provide. We focus on the two most common types of predictive model - binary classification and linear regression - and you will learn metrics to quantify for yourself the exact reduction in uncertainty each can offer. These metrics are applicable to any form of model that uses new information to improve predictions cast in the form of a known probability distribution – the standard way of representing forecasts in data science. In addition, you will learn proper methodology to avoid common data-analytic pitfalls when forecasting – such as being “fooled by randomness” and over-fitting “noise” as if it were “signal.” Uniquely among data-analytics offerings, this course empowers you to understand and apply quite advanced information theory methods – Bayesian Logical Data Analysis - in business practice, without needing any calculus or matrix algebra, or any knowledge of Matlab or R or software programming. You will be able to answer all homework and quiz questions either by using basic algebra, or with the special custom Microsoft Excel Templates provided. Nor is any prior experience with Excel required; we will cover in detail at the beginning everything you need to know about using Excel to succeed in the course itself. If you already know Excel, you can skip that part. Be aware that this is not a broad general Excel skills course; it focuses on use of Excel to calculate information-related metrics, and to solve real business problems, such as developing your own predictive analytics model for which credit card applicants a bank should accept and which reject as too risky. Real problems are complicated! Personally I think learning to solve real problems is also a great way to learn Excel. We use specific tools in the Excel toolbox to build something useful, and you can always go back and learn more tools in the toolbox – more Excel functions – if and when you ever need them. This course requires some mathematical background: you should already know how to solve for an unknown using algebra; and have a basic familiarity with sigma (summation) notation; the concept of logarithms and working with bases other than base 10 (including base 2, and the natural logarithm and base “e”); and probability theory concepts such as calculating conditional, product, and joint probabilities. These concepts are assumed in the course rather than taught. All the “new” math taught in the course is summarized in a downloadable PDF document - "Mathematical Supplement" – please refer to it to decide if the difficulty level of this course seems right for you.
  3. CURSO 3

    Data Visualization and Communication with Tableau

    Próxima sessão: Abr 3 — Mai 15.
    5 weeks, 3 - 5 hours per week

    Sobre o curso

    One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand. In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles.
  4. CURSO 4

    Managing Big Data with MySQL

    Sessão em andamento: Mar 27 — Mai 8.
    5 semanas, 3-5 horas por semana
    English, Russian

    Sobre o curso

    This course is an introduction to how to use relational databases in business analysis. You will learn how relational databases work, and how to use entity-relationship diagrams to display the structure of the data held within them. This knowledge will help you understand how data needs to be collected in business contexts, and help you identify features you want to consider if you are involved in implementing new data collection efforts. You will also learn how to execute the most useful query and table aggregation statements for business analysts, and practice using them with real databases. No more waiting 48 hours for someone else in the company to provide data to you – you will be able to get the data by yourself! By the end of this course, you will have a clear understanding of how relational databases work, and have a portfolio of queries you can show potential employers. Businesses are collecting increasing amounts of information with the hope that data will yield novel insights into how to improve businesses. Analysts that understand how to access this data – this means you! – will have a strong competitive advantage in this data-smitten business world.
  5. CURSO 5

    Increasing Real Estate Management Profits: Harnessing Data Analytics

    Próxima sessão: Mai 8 — Jul 3.
    8 weeks of study, 8-10 hours/week

    Sobre o Trabalho de Conclusão

    In this final course you will complete a Capstone Project using data analysis to recommend a method for improving profits for your company, Watershed Property Management, Inc. Watershed is responsible for managing thousands of residential rental properties throughout the United States. Your job is to persuade Watershed’s management team to pursue a new strategy for managing its properties that will increase their profits. To do this, you will: (1) Elicit information about important variables relevant to your analysis; (2) Draw upon your new MySQL database skills to extract relevant data from a real estate database; (3) Implement data analysis in Excel to identify the best opportunities for Watershed to increase revenue and maximize profits, while managing any new risks; (4) Create a Tableau dashboard to show Watershed executives the results of a sensitivity analysis; and (5) Articulate a significant and innovative business process change for Watershed based on your data analysis, that you will recommend to company executives. Airbnb, our Capstone’s official Sponsor, provided input on the project design. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion. "Note: Only learners who have passed the four previous courses in the specialization are eligible to take the Capstone."


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  • Universidade Duke

    Duke University is consistently ranked as a top research institution, with graduate and professional schools among the leaders in their fields.

    Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.

  • Jana Schaich Borg

    Jana Schaich Borg

    Assistant Research Professor
  • Daniel Egger

    Daniel Egger

    Executive in Residence and Director, Center for Quantitative Modeling


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