Programa de cursos integrados Direito de propriedade intelectual
Become fluent in the rules of the new economy. Learn how to use intellectual property law to protect and maximize the value of your innovations
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O que você vai aprender
Identify the types of intellectual property protection available under U.S. law
Evaluate your options for protecting your creative innovations with copyright law
Analyze and interpret a patent document for a competing product
Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy
Habilidades que você terá
Sobre este Programa de cursos integrados
Projeto de Aprendizagem Aplicada
Through the various projects on developing a trademark strategy, analyzing a patent document, and addressing a copyright cease-and-desist request, you will develop integrated intellectual property strategies tailored to an organization’s core business goals.
This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.
This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.
Este Programa de cursos integrados contém 4 cursos
Introduction to Intellectual Property
Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Copyright Law
Copyright law is unique in the greater intellectual property regime, as it protects original expression that is fixed in a tangible medium and is the product of authorship. This course is designed for creative professionals — such as screenwriters, musicians, documentary filmmakers or artists — who want to understand the scope and limits of which works can enjoy U.S. copyright protection. The course will introduce students to the workings of copyright law through an examination of the system’s basic principles, rules, and institutions. Topics will include; the justifications for copyright law, copyrightable subject matter, authorship, the nature and scope of copyright’s exclusive rights, fair use, and remedies for infringement.
Trademark Law
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
Direito de Patente
In our modern technologically-based economy, the creation and enforcement of patent rights can make or break a business. With record numbers of patents being issued every year, the stakes for inventors (and, indeed, their lawyers) continue to rise, even as the patent law and its administration faces growing criticism.
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Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Perguntas Frequentes – FAQ
Vou ganhar créditos universitários por concluir a Especialização?
Can I just enroll in a single course?
Posso me inscrever em um único curso?
Can I take the course for free?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Quanto tempo é necessário para concluir a Especialização?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.