Measure a Marketing Strategy using Facebook Insights

oferecido por
Coursera Project Network
Neste Projeto guiado gratuito, você irá:

Understand tactics to improve a Facebook Marketing Strategy.

Understand how to use Facebook Insights and where to find them.

Understand how to read Facebook Insights, and shift marketing efforts accordingly.

Mostre essa experiência prática em uma entrevista

Clock2 hours
BeginnerRecomendado para iniciantes
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts. Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requisitos

None.

Habilidades que você desenvolverá

  • Marketing
  • Research
  • strategy

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.

  2. Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.

  3. Differentiate Facebook Page Insights from Audience Insights.

  4. Develop Facebook marketing strategies that strategically influence Page Insights.

  5. Understand how to read the data from Insights.

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

Mais dúvidas? Visite o Central de Ajuda ao estudante.