Create a Professional Automated Landing Page using Mailchimp

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Coursera Project Network
Neste Projeto guiado gratuito, você irá:

Design a lead generation landing page with a lead magnet from scratch

Create an email automation campaign with a high converting Call to Action (CTA)

Mostre essa experiência prática em uma entrevista

Clock1 hour
BeginnerRecomendado para iniciantes
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right. This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar. By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requisitos

No prior experience in email marketing required.

Habilidades que você desenvolverá

  • email automation
  • MailChimp
  • lead magnet
  • landing page design
  • Email Marketing

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Creating a Mailchimp Account

  2. Mailchimp Dashboard Overview

  3. Exploring & Selecting a suitable Template

  4. Designing a Landing Page with a Lead Magnet from scratch

  5. Email Automation with Call To Action (CTA)

  6. Testing the Landing page & Email Automation

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

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