Informações sobre o curso
4.3
80 classificações
27 avaliações

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 17 horas para completar

Sugerido: 2-3 hours per week for 6 weeks....

Inglês

Legendas: Inglês

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível intermediário

Aprox. 17 horas para completar

Sugerido: 2-3 hours per week for 6 weeks....

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
1 hora para concluir

Module 1: Introduction

This module will give you an introduction and overview of the course. In the second lesson of this module, we will talk about the current challenges and trends in the agro-food value chain. In the third lesson of this module, the concept of quality in the agro-food value chain will be introduced. The module finishes with the fourth lesson, which gives you an overview of the food value chain....
4 vídeos (total de (Total 30 mín.) min), 4 testes
4 videos
Challenges and Trends8min
Food Quality7min
The Food Value Chain6min
4 exercícios práticos
Lesson 1 - Introduction2min
Trend in Agro-Food Value Chain6min
Consumer Requirements6min
Distribution of Value6min
1 hora para concluir

Module 2: Quality and Consumers

In this module you will learn about the relationship between quality and consumer value. After the module you will be able to describe consumer choices in a differentiated market and explain the link between quality and value. You will also learn about strategies for building consumer value. ...
5 vídeos (total de (Total 44 mín.) min), 5 testes
5 videos
Part 2: Quality and Consumer Value14min
Part 3: Quality and Consumer Value1min
Part 1: Strategies for Value Creation15min
Part 2: Strategies for Value Creation4min
5 exercícios práticos
Part 1: Quality and Consumer Value4min
Part 2: Quality and Consumer Value8min
Part 3: Quality and Consumer Value4min
Part 1: Strategies for Value Creation8min
Part 2: Strategies for Value Creation4min
Semana
2
1 hora para concluir

Module 3: Market Research

In Module 3 you will learn about market research. After the module you will know the definition, role and types of market research in addition to the research process and the ethics of market research. In the second lesson of the module you will learn about the different types of data and various methods of data collection. The last lesson of the module then deals with data analysis, where you will learn about the most commonly used statistical and econometric techniques to analyze data....
7 vídeos (total de (Total 65 mín.) min), 7 testes
7 videos
Part 2: Introduction to Market Research16min
Data Types and Data Collection15min
Part 1: Data Analysis5min
Part 2: Data Analysis5min
Part 3: Data Analysis4min
Part 4: Data Analysis8min
7 exercícios práticos
Part 1: Introduction to Market Research2min
Part 2: Introduction to Market Research4min
Data Types and Data Collection6min
Part 1: Data Analysis2min
Part 2: Data Analysis2min
Part 3: Data Analysis2min
Part 4: Data Analysis4min
1 hora para concluir

Module 4: Asymmetric Information about Quality

In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities....
5 vídeos (total de (Total 37 mín.) min), 5 testes
5 videos
Part 2: Asymmetric Information and Market Failures6min
Part 3: Asymmetric Information and Market Failures9min
Part 4: Asymmetric Information and Market Failures11min
Product Attributes and their Classification5min
5 exercícios práticos
Part 1: Asymmetric Information and Market Failures4min
Part 2: Asymmetric Information and Market Failures6min
Part 3: Asymmetric Information and Market Failures4min
Part 4: Asymmetric Information and Market Failures2min
Product Attributes and their Classification4min
Semana
3
1 hora para concluir

Module 5: Food Labeling

In Module 5 you will be introduced to “Food Labeling”. In this module you will learn how labels can work as a tool to solve market failures due to asymmetric information and hear about reputation mechanisms based on trust and signaling. ...
4 vídeos (total de (Total 36 mín.) min), 4 testes
4 videos
Part 2: Solving Market Failures8min
Part 1: Trust and Signaling9min
Part 2: Trust and Signalling9min
4 exercícios práticos
Part 1: Solving Market Failures4min
Part 2: Solving Market Failures10min
Part 1:Trust and Signaling4min
Part 2: Trust and Signalling4min
1 hora para concluir

Module 6: Pricing Strategies and Implications

In Module 6 we will talk about the effect of price as a signal for quality. The module also includes the implication of consumer psychology and quality perceptions on pricing tactics. At the end of this module...
3 vídeos (total de (Total 24 mín.) min), 3 testes
3 videos
Psychological Pricing8min
Retailer pricing behaviour5min
3 exercícios práticos
Basic pricing strategies4min
Psychological Pricing4min
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4min
1 hora para concluir

Module 7: Consumer Behavior and Brand Personality

In module 7 you will learn about consumer behavior and the dimension and use of brand personalities. In the first lesson you will learn about the consumer's purchasing process. In the 2nd lesson we will talk about consumer characteristics. Finally, you will hear about segmentation, positioning, and brand personality....
3 vídeos (total de (Total 21 mín.) min), 3 testes
3 videos
Consumer characteristics7min
Segmentation, positioning, and brand personality7min
3 exercícios práticos
Consumer’s purchasing process4min
Consumer characteristics4min
Segmentation, positioning, and brand personality4min
Semana
4
1 hora para concluir

Module 8: Geographical Indicators

This module is about “Geographical Indicators”. After the module you will be able to explain the notion of “Geographical Indication” and the key facts about the protection of GIs in the EU. You will also be able to explain the importance of the GI sector within the EU market....
3 vídeos (total de (Total 30 mín.) min), 3 testes
3 videos
Part 2: Geographical Indications (GI): concept, relevance and protection8min
GIs and market efficiency15min
3 exercícios práticos
Part 1: Geographical Indications (GI): concept, relevance and protection4min
Part 2: Geographical Indications (GI): concept, relevance and protection4min
GIs and market efficiency4min
1 hora para concluir

Module 9: Innovation and Quality

In this module you will learn about innovation and quality. You will be able to define what is innovation and state the differences between the many types of innovations. You will also be able to explain how innovations are generated and how the drivers and barriers of innovation in the agro-food sector arise. ...
7 vídeos (total de (Total 50 mín.) min), 7 testes
7 videos
Part 2: Definitions and Types of Innovation6min
Part 1: Models and Diffusion of Innovation4min
Part 2: Models and Diffusion of Innovation7min
Part 3: Models and Diffusion of Innovation5min
Part 1: Drivers and Barriers of Innovation9min
Part 2: Drivers and Barriers of Innovation7min
7 exercícios práticos
Part 1: Definitions and Types of Innovation8min
Part 2: Definitions and Types of Innovation4min
Part 1: Models and Diffusion of Innovation4min
Part 2: Models and Diffusion of Innovation4min
Part 3: Models and Diffusion of Innovation4min
Part 1: Drivers and Barriers of Innovation4min
Part 2: Drivers and Barriers of Innovation4min
4.3
27 avaliaçõesChevron Right

50%

comecei uma nova carreira após concluir estes cursos

43%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por EHJan 15th 2019

This is a very interesting course, I encourage anyone interested to take it. For sure, you won't regret it.

por SGJul 22nd 2018

Excellent for agricultural economics students!!!! Simple, concise and complete !!!

Instrutores

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Hannes Lang

Research Associate
Technical University of Munich
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Luisa Menapace

Professor
Technical University of Munich
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Faical Akaichi

Research Economist
Scotland’s Rural College
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Francesco Bimbo

Research Economist
Wageningen University
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Montserrat Costa-Font

Research Economist
Scotland’s Rural College
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Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale
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Chenguang Li

Research Economist
University College Dublin

Sobre Universidade Técnica de Munique (TUM)

Technische Universität München (TUM) is one of Europe’s top universities. It is committed to excellence in research and teaching, interdisciplinary education and the active promotion of promising young scientists. The university forges strong links with companies and scientific institutions across the world. TUM was one of the first universities in Germany to be named a University of Excellence. TUM does not pass any personal data to the platform providers. If you take part in one of our MOOCs, please refer to the data protection guidelines in the terms and conditions of the provider....

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