Informações sobre o curso
4.2
40 ratings
17 reviews
Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: • The notion of quality for food and agricultural products and consumer value. • How to conduct market research in this field. • Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector. • How sustainability can be used as a competitive advantage through corporate social responsibility. • The role and different types of industrial standards. • The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector. This course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains....
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Prazos flexíveis

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Intermediate Level

Nível intermediário

Clock

Sugerido: 2-3 hours per week for 6 weeks.

Aprox. 21 horas restantes
Comment Dots

English

Legendas: English
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Intermediate Level

Nível intermediário

Clock

Sugerido: 2-3 hours per week for 6 weeks.

Aprox. 21 horas restantes
Comment Dots

English

Legendas: English

Programa - O que você aprenderá com este curso

1

Seção
Clock
1 horas para concluir

Module 1: Introduction

This module will give you an introduction and overview of the course. In the second lesson of this module, we will talk about the current challenges and trends in the agro-food value chain. In the third lesson of this module, the concept of quality in the agro-food value chain will be introduced. The module finishes with the fourth lesson, which gives you an overview of the food value chain....
Reading
4 vídeos (Total de 30 min), 4 testes
Video4 videos
Challenges and Trends8min
Food Quality7min
The Food Value Chain6min
Quiz4 exercícios práticos
Lesson 1 - Introduction2min
Trend in Agro-Food Value Chain6min
Consumer Requirements6min
Distribution of Value6min
Clock
1 horas para concluir

Module 2: Quality and Consumers

In this module you will learn about the relationship between quality and consumer value. After the module you will be able to describe consumer choices in a differentiated market and explain the link between quality and value. You will also learn about strategies for building consumer value. ...
Reading
5 vídeos (Total de 44 min), 5 testes
Video5 videos
Part 2: Quality and Consumer Value14min
Part 3: Quality and Consumer Value1min
Part 1: Strategies for Value Creation15min
Part 2: Strategies for Value Creation4min
Quiz5 exercícios práticos
Part 1: Quality and Consumer Value4min
Part 2: Quality and Consumer Value8min
Part 3: Quality and Consumer Value4min
Part 1: Strategies for Value Creation8min
Part 2: Strategies for Value Creation4min

2

Seção
Clock
1 horas para concluir

Module 3: Market Research

In Module 3 you will learn about market research. After the module you will know the definition, role and types of market research in addition to the research process and the ethics of market research. In the second lesson of the module you will learn about the different types of data and various methods of data collection. The last lesson of the module then deals with data analysis, where you will learn about the most commonly used statistical and econometric techniques to analyze data....
Reading
7 vídeos (Total de 65 min), 7 testes
Video7 videos
Part 2: Introduction to Market Research16min
Data Types and Data Collection15min
Part 1: Data Analysis5min
Part 2: Data Analysis5min
Part 3: Data Analysis4min
Part 4: Data Analysis8min
Quiz7 exercícios práticos
Part 1: Introduction to Market Research2min
Part 2: Introduction to Market Research4min
Data Types and Data Collection6min
Part 1: Data Analysis2min
Part 2: Data Analysis2min
Part 3: Data Analysis2min
Part 4: Data Analysis4min
Clock
1 horas para concluir

Module 4: Asymmetric Information about Quality

In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities....
Reading
5 vídeos (Total de 37 min), 5 testes
Video5 videos
Part 2: Asymmetric Information and Market Failures6min
Part 3: Asymmetric Information and Market Failures9min
Part 4: Asymmetric Information and Market Failures11min
Product Attributes and their Classification5min
Quiz5 exercícios práticos
Part 1: Asymmetric Information and Market Failures4min
Part 2: Asymmetric Information and Market Failures6min
Part 3: Asymmetric Information and Market Failures4min
Part 4: Asymmetric Information and Market Failures2min
Product Attributes and their Classification4min

3

Seção
Clock
1 horas para concluir

Module 5: Food Labeling

In Module 5 you will be introduced to “Food Labeling”. In this module you will learn how labels can work as a tool to solve market failures due to asymmetric information and hear about reputation mechanisms based on trust and signaling. ...
Reading
4 vídeos (Total de 36 min), 4 testes
Video4 videos
Part 2: Solving Market Failures8min
Part 1: Trust and Signaling9min
Part 2: Trust and Signalling9min
Quiz4 exercícios práticos
Part 1: Solving Market Failures4min
Part 2: Solving Market Failures10min
Part 1:Trust and Signaling4min
Part 2: Trust and Signalling4min
Clock
1 horas para concluir

Module 6: Pricing Strategies and Implications

In Module 6 we will talk about the effect of price as a signal for quality. The module also includes the implication of consumer psychology and quality perceptions on pricing tactics. At the end of this module...
Reading
3 vídeos (Total de 24 min), 3 testes
Video3 videos
Psychological Pricing8min
Retailer pricing behaviour5min
Quiz3 exercícios práticos
Basic pricing strategies4min
Psychological Pricing4min
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4min
Clock
1 horas para concluir

Module 7: Consumer Behavior and Brand Personality

In module 7 you will learn about consumer behavior and the dimension and use of brand personalities. In the first lesson you will learn about the consumer's purchasing process. In the 2nd lesson we will talk about consumer characteristics. Finally, you will hear about segmentation, positioning, and brand personality....
Reading
3 vídeos (Total de 21 min), 3 testes
Video3 videos
Consumer characteristics7min
Segmentation, positioning, and brand personality7min
Quiz3 exercícios práticos
Consumer’s purchasing process4min
Consumer characteristics4min
Segmentation, positioning, and brand personality4min

4

Seção
Clock
1 horas para concluir

Module 8: Geographical Indicators

This module is about “Geographical Indicators”. After the module you will be able to explain the notion of “Geographical Indication” and the key facts about the protection of GIs in the EU. You will also be able to explain the importance of the GI sector within the EU market....
Reading
3 vídeos (Total de 30 min), 3 testes
Video3 videos
Part 2: Geographical Indications (GI): concept, relevance and protection8min
GIs and market efficiency15min
Quiz3 exercícios práticos
Part 1: Geographical Indications (GI): concept, relevance and protection4min
Part 2: Geographical Indications (GI): concept, relevance and protection4min
GIs and market efficiency4min
Clock
1 horas para concluir

Module 9: Innovation and Quality

In this module you will learn about innovation and quality. You will be able to define what is innovation and state the differences between the many types of innovations. You will also be able to explain how innovations are generated and how the drivers and barriers of innovation in the agro-food sector arise. ...
Reading
7 vídeos (Total de 50 min), 7 testes
Video7 videos
Part 2: Definitions and Types of Innovation6min
Part 1: Models and Diffusion of Innovation4min
Part 2: Models and Diffusion of Innovation7min
Part 3: Models and Diffusion of Innovation5min
Part 1: Drivers and Barriers of Innovation9min
Part 2: Drivers and Barriers of Innovation7min
Quiz7 exercícios práticos
Part 1: Definitions and Types of Innovation8min
Part 2: Definitions and Types of Innovation4min
Part 1: Models and Diffusion of Innovation4min
Part 2: Models and Diffusion of Innovation4min
Part 3: Models and Diffusion of Innovation4min
Part 1: Drivers and Barriers of Innovation4min
Part 2: Drivers and Barriers of Innovation4min
4.2
Briefcase

83%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por SGJul 22nd 2018

Excellent for agricultural economics students!!!! Simple, concise and complete !!!

por ASApr 3rd 2018

Excellent Course! Must Recommended to all agricultural science students….

Instrutores

Hannes Lang

Research Associate
Technical University of Munich

Luisa Menapace

Professor
Technical University of Munich

Faical Akaichi

Research Economist
Scotland’s Rural College

Francesco Bimbo

Research Economist
Wageningen University

Montserrat Costa-Font

Research Economist
Scotland’s Rural College

Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale

Chenguang Li

Research Economist
University College Dublin

Sobre Technische Universität München (TUM)

Technische Universität München (TUM) is one of Europe’s top universities. It is committed to excellence in research and teaching, interdisciplinary education and the active promotion of promising young scientists. The university forges strong links with companies and scientific institutions across the world. TUM was one of the first universities in Germany to be named a University of Excellence. TUM does not pass any personal data to the platform providers. If you take part in one of our MOOCs, please refer to the data protection guidelines in the terms and conditions of the provider....

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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