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Voltar para Survey analysis to Gain Marketing Insights

Comentários e feedback de alunos de Survey analysis to Gain Marketing Insights da instituição Universidade Emory

4.5
estrelas
94 classificações
12 avaliações

Sobre o curso

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers. In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course. Note: This course would require using XL Stat, an Excel Add-on that students would need to purchase. XL Stat offers a 30-day free trial, so students could complete this course without incurring additional expense....

Melhores avaliações

EW
5 de Dez de 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

MM
24 de Dez de 2019

nice course to understand practical application of taking surveys and analyzing them

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1 — 13 de 13 Avaliações para o Survey analysis to Gain Marketing Insights

por Manikanta M

25 de Dez de 2019

nice course to understand practical application of taking surveys and analyzing them

por Elena W

6 de Dez de 2017

Great course, with a much broader content than reflected in the title, allowing to gain insight by using regression analysis of survey data.

por Anup B

28 de Dez de 2019

Explained in very systematic manner. Thanks!

por Sofia G

23 de Mar de 2020

As a marketer, this is what i needed!

por Kevin C

21 de Jan de 2019

Amazing course!

por Flt L G R

16 de Jun de 2020

THANKS...

por Sonja G

19 de Ago de 2017

Well taught class

por Chase M

23 de Jul de 2017

Interesting concepts but would have enjoyed class more if it did not rely on a proprietary analytics tool

por Simon J A H

15 de Nov de 2020

Recommended course! Information provided straight to the point.

por Alvin B

15 de Dez de 2020

This course if very useful for Business and Entrepreneurs

por Divya K

17 de Jul de 2021

a​wesome course, great instructor. very happy i took it.

por Khoder K T

17 de Jan de 2021

very useful

por Riccardo G

11 de Jun de 2021

Insights are interesting but cannot be called a course: I finished it in 2/3 hours