Using Factor Analysis to Identify Underlying Constructs - Part 2

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From the course by Emory University
Survey analysis to Gain Marketing Insights
20 ratings
Emory University

Survey analysis to Gain Marketing Insights

20 ratings
Course 4 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School