Using Factor Analysis to Identify Underlying Constructs - Part 1

Do curso por Emory University
Survey analysis to Gain Marketing Insights
24 ratings
Emory University
24 ratings
Curso 4 de 6 em Specialization Foundations of Marketing Analytics
Na lição
Introduction to Factor Analysis
This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.

Conheça os instrutores

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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