Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
Programa de cursos integrados Strategising: Management for Global Competitive Advantage
Future-proof your business strategy. Strategic management, global supply chain management, disruptive innovation, and sustainability
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Programa de cursos integrados Strategising: Management for Global Competitive AdvantageUniversidade Macquarie
Sobre este Programa de cursos integrados
O que você vai aprender
Analyse how technology and innovation can disrupt and reshape your organisation
Evaluate the different ways supply chains can effectively meet your customer's demands
Understand the different strategies that your organisation can implement in order to remain competitive
Develop your understanding of how organisations can make positive contributions to society while effectively maintaining their bottom line
Habilidades que você terá
Corporate strategyCorporate Social ResponsibilitySupply ChainBusiness model innovation
Como o Programa de cursos integrados funciona
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 4 cursos
Curso1
Supply chain management: Be global
4.9
11 classificações
Businesses and their supply chains are facing increasing competition and uncertainty in what is now a truly globalised trade environment. To remain competitive, organisations need to think globally – ensuring supply chains meet customer demands while minimising costs and maximising responsiveness. From a strategic perspective, this involves making important trade-off decisions between cost, quality and flexibility of supply chains. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will equip you with the future-focused capabilities needed to design and manage effective, sustainable and efficient global supply chains of tomorrow.
Curso2
Innovation and emerging technology: Be disruptive
‘Disruption’ has become a buzz word in the business world. But what is a disruptive change-maker? In this course you will learn how to deploy disruptive strategic thinking to develop or protect your organisation’s competitive advantage. The most innovative and successful companies have all fundamentally disrupted and reshaped existing industries, or created completely new ones. But which strategies and technologies can you use to be disruptive and take the next step for your organisation? Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will enhance your ability to think strategically and become your organisation’s disruptive change-maker.
Curso3
Global sustainability and corporate social responsibility: Be sustainable
It is no longer acceptable for organisations to focus entirely on financial success if they are to be competitive on the global stage. As corporate scandals continue to make headlines, you will expand your strategic thinking beyond your organisation’s competitive financial environment to consider its broader impact on society. You will grapple with the conflicting outcomes of maximising financial return and societal impact as you develop the skills to create a balance that is sustainable. Through structured learning activities (video lectures, quizzes, discussion prompts and written assessments) you will gain an appreciation of how important sustainability will be for every organisation in the future – and how to achieve it.
Curso4
Strategic management: Be competitive
The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Instrutores
Dr Mehrdokht Pournader
Department of ManagementMacquarie University
Dr Mauricio Marrone
Senior Lecturer of Information Systems, Department of Accounting and Corporate GovernanceMacquarie University
Associate Professor Edward Wray-Bliss
Department of ManagementMacquarie University
Associate Professor Ralf Wilden
Department of MarketingMacquarie University
Comece a trabalhar rumo ao seu mestrado
Este Programa de cursos integrados é parte de uma graduação 100% on-line Global Master of Business Administration (Global MBA) pela Universidade Macquarie.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Sobre Universidade Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Quanto tempo é necessário para concluir a Especialização?
It takes approximately 5 months (5 hours per week) to complete the Strategising specialization
Do I need to take the courses in a specific order?
No you do not need to take the courses in a specific order. What order you take the courses is entirely up to you!
Vou ganhar créditos universitários por concluir a Especialização?
No, but this Coursera specialisation provides a taster of the Global MBA learning experience, featuring production quality video lectures, practice quizzes and discussion forums.
For the full graduate experience and access to exclusive content such as interviews with industry leaders, live webinars, expert panel discussions, faculty-graded assessments and AACSB approved postgraduate qualification you should consider enrolling in Macquarie University’s Global MBA today!
If you would like more information on Macquarie University's Global MBA please visit the degree description page. https://www.coursera.org/degrees/global-mba-macquarie
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