Informações sobre o curso
4.8
168 classificações
22 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Business ModelInnovationBusiness ValueInnovation Management
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 15 horas para completar

Sugerido: 4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
1 hora para concluir

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 vídeo (total de (Total 9 mín.) min), 5 leituras, 1 teste
Reading5 leituras
Syllabus10min
About the Discussion Forums10min
Glossary10min
Description of Organizations and Brands10min
Social Media10min
Quiz1 exercício prático
Orientation Quiz10min
Horas para completar
2 horas para concluir

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

The first module will essentially lay the foundation for the strategic innovation course. You will gain an understanding of the concept of strategic innovation and the building blocks of innovation. You will also learn about prospect theory and how it relates to developing successful winning innovations. Finally, you will learn about developing customer value propositions that form the basis of delivering unique value to consumers....
Reading
7 vídeos (total de (Total 79 mín.) min), 2 leituras, 5 testes
Video7 videos
A Concise Framework to Analyze Innovation Problems - Part 25min
Prospect Theory: Minimizing Losses and Maximizing Gains22min
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13min
Developing a Value Proposition - Part 112min
Developing a Value Proposition - Part 210min
The Case of DeWalt Tools5min
Reading2 leituras
Module 1 Overview10min
Module 1 Readings10min
Quiz5 exercícios práticos
Lesson 1-1 Practice Quiz4min
Lesson 1-2 Practice Quiz6min
Lesson 1-3 Practice Quiz4min
Lesson 1-4 Practice Quiz6min
Module 1 Quiz22min
Semana
2
Horas para completar
4 horas para concluir

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

The second module will focus on a detailed view of innovation and how it relates to the various stakeholders, including consumers, firms, and the overall industry. More importantly, you will learn to assess industry context as you make important innovation decisions. First, you will gain an understanding of concept of the innovation adoption lifecycle and how innovations diffuse in a population of consumers. Then, you will learn about the concepts of the tipping points in an innovation lifecycle, i.e., sales takeoff and firm takeoff for an innovation in a particular new-to-the-world industry. Next, we will study the “failure framework” to examine issues of “overshooting” consumer demand by firms by mapping product performance and consumer expectations trajectories in an innovation context. Finally, you will learn about the different types of innovations and understand the concept of dominant design....
Reading
7 vídeos (total de (Total 58 mín.) min), 2 leituras, 6 testes
Video7 videos
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19min
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210min
Mapping Performance and Expectations in an Innovation Context - Part 18min
Mapping Performance and Expectations in an Innovation Context - Part 27min
Types of Innovations8min
The Evolution of the PC Industry7min
Reading2 leituras
Module 2 Overview10min
Module 2 Readings10min
Quiz5 exercícios práticos
Lesson 2-1 Practice Quiz4min
Lesson 2-2 Practice Quiz6min
Lesson 2-3 Practice Quiz6min
Lesson 2-4 Practice Quiz2min
Module 2 Quiz20min
Semana
3
Horas para completar
2 horas para concluir

Module 3: Developing Winning Products: Sometimes Less Is More

The third module will touch upon the innovation adoption lifecycle, moving further into managing new product innovations. Beginning with the concept of crossing the chasm, you will learn about the trajectory of a product across the various stages in its life cycle. We will also discuss the process of customer journey mapping and its application in innovative product development. You will learn about developing innovative products from the nascent stages to the mature stages to achieve the perfect product-market fit. Next, we will study the product configuration map to understand its implications in building winning products. ...
Reading
5 vídeos (total de (Total 61 mín.) min), 2 leituras, 5 testes
Video5 videos
Customer Journey Maps: Identifying Moments of Truth15min
General Philosophy About Building Great Products7min
Product Configuration Maps: How to Develop Winning Products17min
The Case of Wikipedia11min
Reading2 leituras
Module 3 Overview10min
Module 3 Readings10min
Quiz5 exercícios práticos
Lesson 3-1 Practice Quiz6min
Lesson 3-2 Practice Quiz4min
Lesson 3-3 Practice Quiz4min
Lesson 3-4 Practice Quiz6min
Module 3 Quiz20min
Semana
4
Horas para completar
4 horas para concluir

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

With the fourth module, we will examine the elements of a business model. A business model is highly critical to the success of a company. You will learn about the advantages of a well-articulated innovative business model and how it can be constructed depending on the company capabilities and customer sensibilities. We will look at individual components of a business model and understand the necessity for developing synergies between each of the components. We will then focus on understanding a popular framework called the business model canvas. Finally, we will discuss the specific steps in designing cutting-edge business models through detailed analysis of several examples. ...
Reading
7 vídeos (total de (Total 67 mín.) min), 2 leituras, 5 testes
Video7 videos
How Do Innovative Business Models Help Companies? - Part 211min
Elements of a Business Model and Business Model Canvas - Part 15min
Elements of a Business Model and Business Model Canvas - Part 29min
Designing Innovative Business Models - Part 17min
Designing Innovative Business Models - Part 29min
The Case of the Newspaper Industry10min
Reading2 leituras
Module 4 Overview10min
Module 4 Readings10min
Quiz4 exercícios práticos
Lesson 4-1 Practice Quiz6min
Lesson 4-2 Practice Quiz6min
Lesson 4-3 Practice Quiz6min
Module 4 Quiz24min
Horas para completar
5 minutos para concluir

Course Conclusion

...
Reading
4.8
22 avaliaçõesChevron Right

Melhores avaliações

por GPMay 5th 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

por MMMay 20th 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

Instrutores

Avatar

Raj Echambadi

Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business
Avatar

E. Geoffrey Love

Associate Professor
Department of Business Administration, Gies College of Business
Graduation Cap

Comece a trabalhar rumo ao seu mestrado

Este curso é parte de uma graduação 100% on-line Master of Business Administration (iMBA) pela University of Illinois at Urbana-Champaign. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Sobre University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Sobre o Programa de cursos integrados Innovation: From Creativity to Entrepreneurship

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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