Informações sobre o curso

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Resultados de carreira do aprendiz

33%

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25%

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 20 horas para completar
Inglês
Legendas: Inglês

Habilidades que você terá

Business ModelInnovationBusiness ValueInnovation Management

Resultados de carreira do aprendiz

33%

comecei uma nova carreira após concluir estes cursos

25%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 20 horas para completar
Inglês
Legendas: Inglês

oferecido por

Logotipo de Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

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Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign. Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up98%(2,090 classificações)Info
Semana
1

Semana 1

2 horas para concluir

Course Orientation

2 horas para concluir
2 vídeos (Total 13 mín.), 5 leituras, 1 teste
2 videos
Welcome from Professor Raj Echambadi!9min
5 leituras
Syllabus10min
ePub10min
About the Discussion Forums10min
Glossary10min
Description of Organizations and Brands10min
1 exercício prático
Orientation Quiz30min
4 horas para concluir

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

4 horas para concluir
9 vídeos (Total 88 mín.), 2 leituras, 5 testes
9 videos
A Concise Framework to Analyze Innovation Problems - Part 19min
A Concise Framework to Analyze Innovation Problems - Part 25min
Prospect Theory: Minimizing Losses and Maximizing Gains22min
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13min
Developing a Value Proposition - Part 112min
Developing a Value Proposition - Part 210min
The Case of DeWalt Tools5min
Module 1 Summary4min
2 leituras
Module 1 Overview10min
Module 1 Readings10min
5 exercícios práticos
Lesson 1-1 Practice Quiz30min
Lesson 1-2 Practice Quiz30min
Lesson 1-3 Practice Quiz30min
Lesson 1-4 Practice Quiz30min
Module 1 Quiz30min
Semana
2

Semana 2

5 horas para concluir

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

5 horas para concluir
9 vídeos (Total 67 mín.), 2 leituras, 6 testes
9 videos
Innovation Adoption Lifecycle5min
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19min
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210min
Mapping Performance and Expectations in an Innovation Context - Part 18min
Mapping Performance and Expectations in an Innovation Context - Part 27min
Types of Innovations8min
Module 2 Summary4min
The Evolution of the PC Industry7min
2 leituras
Module 2 Overview10min
Module 2 Readings10min
5 exercícios práticos
Lesson 2-1 Practice Quiz30min
Lesson 2-2 Practice Quiz30min
Lesson 2-3 Practice Quiz30min
Lesson 2-4 Practice Quiz30min
Module 2 Quiz30min
Semana
3

Semana 3

4 horas para concluir

Module 3: Developing Winning Products: Sometimes Less Is More

4 horas para concluir
7 vídeos (Total 70 mín.), 2 leituras, 5 testes
7 videos
Crossing Over from Niche Markets to Mass-Market Dominance9min
Customer Journey Maps: Identifying Moments of Truth15min
General Philosophy About Building Great Products7min
Product Configuration Maps: How to Develop Winning Products17min
Module 3 Summary4min
The Case of Wikipedia11min
2 leituras
Module 3 Overview10min
Module 3 Readings10min
5 exercícios práticos
Lesson 3-1 Practice Quiz30min
Lesson 3-2 Practice Quiz30min
Lesson 3-3 Practice Quiz30min
Lesson 3-4 Practice Quiz30min
Module 3 Quiz30min
Semana
4

Semana 4

5 horas para concluir

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

5 horas para concluir
9 vídeos (Total 74 mín.), 2 leituras, 5 testes
9 videos
How Do Innovative Business Models Help Companies? - Part 112min
How Do Innovative Business Models Help Companies? - Part 211min
Elements of a Business Model and Business Model Canvas - Part 15min
Elements of a Business Model and Business Model Canvas - Part 29min
Designing Innovative Business Models - Part 17min
Designing Innovative Business Models - Part 29min
Module 4 Summary4min
The Case of the Newspaper Industry10min
2 leituras
Module 4 Overview10min
Module 4 Readings10min
4 exercícios práticos
Lesson 4-1 Practice Quiz30min
Lesson 4-2 Practice Quiz30min
Lesson 4-3 Practice Quiz30min
Module 4 Quiz30min
23 minutos para concluir

Course Conclusion

23 minutos para concluir
2 vídeos (Total 8 mín.), 1 leitura
2 videos
Gies Online Programs3min
1 leituras
Congratulations!10min

Avaliações

Principais avaliações do STRATEGIC INNOVATION: BUILDING AND SUSTAINING INNOVATIVE ORGANIZATIONS

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Sobre Programa de cursos integrados Innovation: From Creativity to Entrepreneurship

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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