Informações sobre o curso
4.4
156 classificações
37 avaliações
According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker). In this course, you will learn how to think strategically and professionally about your career self-management. Through this course you'll develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand. In particular, you'll be able to: - explain why developing a protean and boundaryless career perspective based on transferable (portable) skills is advantageous for continuing employability and career growth; - design your portable skills portfolio, identify and examine critically important competencies underpinning your transferable skills, and analyze your career self-management competency gaps; - increase self-awareness, pinpoint your career goals, and envision your future work self; - recognize the central role of self-management for developing transferable, marketable, skills and create a customized self-management information system (Career Development Lab) for ongoing personal development and professional growth; - conduct a thorough, competency-based job analysis in your area of interest and examine practices of evidence-based, data-driven competitive employee selection; -implement your newly developed skills for crafting effective selection criteria statements and refining your job applications....
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 16 hours to complete

Sugerido: 6 weeks of study, 3-5 hours/week...
Comment Dots

English

Legendas: English, Vietnamese, Romanian, Chinese (Simplified)...
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Approx. 16 hours to complete

Sugerido: 6 weeks of study, 3-5 hours/week...
Comment Dots

English

Legendas: English, Vietnamese, Romanian, Chinese (Simplified)...

Programa - O que você aprenderá com este curso

Week
1
Clock
2 horas para concluir

Getting Started

To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin....
Reading
6 vídeos (Total de 26 min), 7 leituras, 1 teste
Video6 videos
A skill to get skilled8min
Why career branding?4min
Career Development Lab: An Introduction3min
How to setup your self-management information system2min
How should I use the CDL templates?2min
Reading7 leituras
21st Century Careers10min
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10min
Career Development Lab: The Weekly Schedule10min
How this course works10min
Optional reading10min
Course developers and contributors10min
Reuse of course video content10min
Quiz1 exercício prático
Week 1 Practice quiz8min
Week
2
Clock
2 horas para concluir

Understanding careers and career skills

Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development.  In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management. You instructor for this week is Michele Forte. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 vídeos (Total de 62 min), 3 testes
Video10 videos
Boundaryless versus traditional careers4min
VUCA work environments4min
Knowledge, skills, abilities, competencies, and credentials4min
Employability, soft and hard skills, self-management5min
Career fitness gear and competency gaps7min
O*Net: Exercise4min
Employability: An Interview with Tom Lindsley22min
What have we learned in Week 2?1min
Week 2 CDL Workouts (pdf attached)4min
Quiz3 exercícios práticos
Week 2 Practice quiz 16min
Week 2 Practice quiz 26min
What have we learned in Week 2?16min
Week
3
Clock
4 horas para concluir

Crafting career self-strategy

By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin. ...
Reading
9 vídeos (Total de 37 min), 3 leituras, 4 testes
Video9 videos
The power of self discovery: Your personality (pdf attached)3min
The power of self discovery: Your core values (pdf attached)5min
Personal mission statement: Exercise (pdf attached)5min
The power of self management6min
The power of your career goals and future work self5min
Core values and personal mission: An interview with Jason Collins4min
What have we learned in Week 3?min
Week 3 CDL Workouts (pdf attached)4min
Reading3 leituras
The future of work and skills by Dr. Tracey Wilen10min
You are always changing: Your future self by Dr. Dan Gilbert10min
Powerful tools of self-discovery and self-management10min
Quiz3 exercícios práticos
Week 3 Practice quiz 110min
Week 3 Practice quiz 214min
What have we learned in Week 3?14min
Week
4
Clock
2 horas para concluir

How to be competitive on the job market

In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job. You instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 vídeos (Total de 52 min), 3 testes
Video10 videos
Your competitive job market environment3min
Job analysis3min
Mastery6min
Competitve advantage: SWOT5min
Competitive advantage: Dashboard4min
Skills and competencies: Exercise (pdf attached)2min
Entering the job market: An interview with Richard Sellers19min
What have we learned in Week 4?min
Week 4 CDL Workouts (pdf attached)5min
Quiz3 exercícios práticos
Week 4 Practice quiz 118min
Week 4 Practice quiz 212min
What have we learned in Week 4?12min
4.4

Melhores avaliações

por NIAug 12th 2016

Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.

por MKOct 5th 2017

If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.

Instrutores

Dr. Valeri Chukhlomin

Professor
SUNY Empire State College

Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services

Dr. Kymn Harvin Rutigliano

Assistant Professor
SUNY Empire State College

Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College

Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College

Amy Giaculli

Assessment Specialist
SUNY Empire State College

Sobre The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

Sobre o Programa de cursos integrados Career Brand Management

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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