According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker).
Este curso faz parte do Programa de cursos integrados Desenvolvimento e gestão de marca pessoal
oferecido por
Programa de cursos integrados Desenvolvimento e gestão de marca pessoalUniversidade Estadual de Nova YorkInformações sobre o curso
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Resultados de carreira do aprendiz
80%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 15 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Romeno, Chinês (simplificado)
Habilidades que você terá
Self-AssessmentCareer DevelopmentSkills ManagementstrategyJob Readiness
Resultados de carreira do aprendiz
80%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 15 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Romeno, Chinês (simplificado)
oferecido por
Universidade Estadual de Nova York
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
Programa - O que você aprenderá com este curso
2 horas para concluir
Getting Started
To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin.
2 horas para concluir
6 vídeos (Total 26 mín.), 7 leituras, 1 teste
6 videos
A skill to get skilled8min
Why career branding?4min
Career Development Lab: An Introduction3min
How to setup your self-management information system2min
How should I use the CDL templates?2min
7 leituras
21st Century Careers10min
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10min
Career Development Lab: The Weekly Schedule10min
How this course works10min
Optional reading10min
Course developers and contributors10min
Reuse of course video content10min
1 exercício prático
Week 1 Practice quiz30min
3 horas para concluir
Understanding careers and career skills
Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development. In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management.
3 horas para concluir
10 vídeos (Total 62 mín.)
10 videos
Week 2 Overview1min
Boundaryless versus traditional careers4min
VUCA work environments4min
Knowledge, skills, abilities, competencies, and credentials4min
Employability, soft and hard skills, self-management5min
Career fitness gear and competency gaps7min
O*Net: Exercise4min
Employability: An Interview with Tom Lindsley22min
What have we learned in Week 2?1min
Week 2 CDL Workouts (pdf attached)4min
3 exercícios práticos
Week 2 Practice quiz 130min
Week 2 Practice quiz 230min
What have we learned in Week 2?30min
4 horas para concluir
Crafting career self-strategy
By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin.
4 horas para concluir
9 vídeos (Total 37 mín.), 3 leituras, 4 testes
9 videos
The power of self discovery: Your personality (pdf attached)3min
The power of self discovery: Your core values (pdf attached)5min
Personal mission statement: Exercise (pdf attached)5min
The power of self management6min
The power of your career goals and future work self5min
Core values and personal mission: An interview with Jason Collins4min
What have we learned in Week 3?47s
Week 3 CDL Workouts (pdf attached)4min
3 leituras
The future of work and skills by Dr. Tracey Wilen10min
You are always changing: Your future self by Dr. Dan Gilbert10min
Powerful tools of self-discovery and self-management10min
3 exercícios práticos
Week 3 Practice quiz 130min
Week 3 Practice quiz 230min
What have we learned in Week 3?30min
2 horas para concluir
How to be competitive on the job market
In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job.
2 horas para concluir
10 vídeos (Total 52 mín.)
10 videos
Week 4 Overview1min
Your competitive job market environment3min
Job analysis3min
Mastery6min
Competitve advantage: SWOT5min
Competitive advantage: Dashboard4min
Skills and competencies: Exercise (pdf attached)2min
Entering the job market: An interview with Richard Sellers19min
What have we learned in Week 4?38s
Week 4 CDL Workouts (pdf attached)5min
3 exercícios práticos
Week 4 Practice quiz 130min
Week 4 Practice quiz 230min
What have we learned in Week 4?30min
Avaliações
Principais avaliações do STRATEGIC CAREER SELF-MANAGEMENT
por SS25 de Mai de 2020
It is said that common is very uncommon . This course teaches the career development is a very simple and methodological way. This is very effective and practical. Beauty in the simplicity.
por NI11 de Ago de 2016
Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.
por MK4 de Out de 2017
If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.
por UM14 de Mar de 2016
This course was very practical and provided lots of useful templates and materials. I'm looking forward next courses on this Specialization. Thank you Professors.
Sobre Programa de cursos integrados Desenvolvimento e gestão de marca pessoal
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Se você se inscrever, terá 7 dias para testar sem custo e, durante este período, pode cancelar sem multa. Depois disso, não reembolsamos, mas você pode cancelar sua inscrição a qualquer momento. Veja nossa política para o reembolso total.
Existe algum auxílio financeiro disponível?
Sim, a Coursera oferece auxílio financeiro ao aluno que não possa pagar a taxa. Faça a solicitação clicando no link Auxílio Financeiro, abaixo do botão "Inscreva-se" à esquerda. Preencha uma solicitação e será notificado caso seja aprovado. Você terá que completar esta etapa para cada curso na Especialização, incluindo o Trabalho de Conclusão de Curso. Saiba mais .
Ganharei créditos universitários por concluir o curso?
Este curso não oferece créditos universitários, mas algumas universidades podem aceitar certificados de cursos que podem ser convertidos em créditos. Entre em contato com sua instituição para saber mais. Com os cursos on-line e os certificados Mastertrack™ do Coursera, é possível ganhar créditos universitários.
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