Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.
Este curso faz parte do Certificado Profissional Design de UX no Google
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Informações sobre o curso
O que você vai aprender
Empathize with users to understand their needs and pain points.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.
Habilidades que você terá
- User Experience (UX)
- UX Research
- Wireframe
- Prototype
- User Experience Design (UXD)
oferecido por

Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
Programa - O que você aprenderá com este curso
Empathizing with users and defining pain points
Get ready to begin the design process for a new portfolio project: a mobile app! This part of the course will focus on empathizing with users, which is the first phase of the design process. You’ll think through the needs of your potential users to build empathy maps and create personas. These hands-on activities will help you understand user perspectives and pain points.
Creating user stories and user journey maps
In this part of the course, you'll continue to empathize with users of the mobile app you'll later design. You'll craft user stories and develop user journey maps. You’ll also learn about the importance of considering accessibility when empathizing with users.
Defining user problems
All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you'll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.
Ideating design solutions
You're ready to move into the third phase of the design process: ideate. You'll consider everything you've learned about the users you're designing for and the problems they're facing in order to brainstorm ideas for design solutions. To help you come up with lots of ideas for design solutions, you’ll conduct a competitive audit and complete design activities, like How Might We and Crazy Eights.
Avaliações
- 5 stars83,98%
- 4 stars12,94%
- 3 stars2,07%
- 2 stars0,44%
- 1 star0,55%
Principais avaliações do START THE UX DESIGN PROCESS: EMPATHIZE, DEFINE, AND IDEATE
Beautifully designed course that is user friendly, and SUPER easy to use/navigate. The course has engaging and entertaining content that makes it easy to stay engaged and motivated. Nice job Google!!
Great course. Helped me learn about UX research, why it is important and how to do it. Learn some amazing techniques like crazy eights and HMW. Instructors are good and explains everything neetly.
Very good course with a really solid project to follow through each week. Going through all the steps helped me think about project design with an eye towards the user experience in new ways.
A bit daunting at first but when I got into the whole process of doing the exercises (including the optional ones), it got easier and more interesting when I understood what was required of me.
Sobre Certificado Profissional Design de UX no Google
Prepare for a career in the high-growth field of UX design, no experience or degree required. With professional training designed by Google, get on the fast-track to a competitively paid job. There are currently 99,000 U.S. job openings in UX design with a median entry-level salary of $92,000.¹

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